Transparently NorwegianWe carefully select guaranteed Norwegian products, ship them via our own "digital highway of trust" to ourselves (in China) and sell them directly to end-users in the world (starting with China) through our own e-Commerce platform (and soon in our own retail stores). We are in business, we control the whole value chain, we do it differently and our concept can't be copied by big American tech or food companies. We also represent business opportunities for other companies.  Xuechun Zhang. Educated in economics and finance, 13 years’ employment at China Construction Bank. Founded several companies in China and operated them for six years before selling them and moving to Norway in 2011. Worked as yoga instructor while studying at BI Norwegian Business School Stavanger. For the past four years has developed large networks in Shanghai focused on the seafood industry as well as media, logistics, distribution, customs, banking and restaurants. Xuechun (or Tara amongst friends) runs our operation in China.Espen Strand Pedersen. Idea maker and concept developer of several retail stores, photography studios and other projects. Educated in photography and worked as professional photographer for more than 20 years. Experience in planning, start-up and daily operations of retail and studio businesses. In 1997 started Stavanger's first artisanal coffee shop, which remains in operation. Espen is now the CEO of Norway in a Box. Espen Strand Henriksen. Concept developer who likes to set things in motion, build networks, collaborate and see the world from multiple perspectives. Educated at BI Norwegian Business School and in the Royal Norwegian Navy. Twenty years’ experience in marketing, advertising, media, sales, management and product and concept development in Oslo and Stavanger, 14 of them working for the world’s first digital cinema company (CAPA), and was also a key person in developing the unique and award winning mobility concept (HjemJobbHjem/HomeWorkHome). Espen is in charge of stakeholders at Norway in a Box.

Lapee, the female urinal. “Lapee gives women and people who need to pee squatting a quick, safe and hygienic way out.” Urinals for men have been around for a long time, but women and people who need to pee squatting have been long overlooked. For them the need to relieve themselves in public, at events or at festivals always comes with great difficulty. The lines for closed toilet cabins are always long and only two other options present themselves: going without peeing or finding an improvised and unsafe place to pee. Both are highly problematic and degrading. Lapee is a simple solution to a long standing example of gender inequality; Lapee gives women and people who need to pee squatting a quick, safe and hygienic way out. Behind this idea of developing peeing equality are Gina (FR) and Alexander (DK), two architects who graduated from the Royal Danish Academy in Copenhagen in Spring, 2017. They were working as architects for the famous Roskilde Festival when they thought and developed Lapee. Today, Lapee is available for rent in 20 countries through 30 partners. Join the movement!

Every hectare of agricultural land has the potential to reduce greenhouse gas emissions. At Agreena we help enable that potential. Agreena has the solutions to drive environmental and financial sustainability in agriculture. Within one year, we have helped farmers across 10 countries to convert more than ​100K hectares of land to regenerative farming practices. ​Agreena is a well funded (recently raised €20M ​in Series A round) ​, Danish growth company. We have Europe's #1funded soil carbon certification program. Succeeding in our mission could result in billions of Euros saved and megatons of CO2e removed.

Brandpad is where brands live and prosper. We provide a cloud-based platform, crafted by designers for designers, making it easy to deliver professional, functional, and beautiful brand guidelines. Our vision is to revolutionize the usage of visual identities.

Our supply chain aims to revamp the way we consume fashion today. We are a complete supply chain that believes in products, that are made with respect for all living beings. Our products will be sold both online and offline in a totally transparent way. We aim to have total control of our supply chain, starting from fiber all the way to customer experience. There are no secrets regarding production or the way we do business.

Make every day less everyday! Bownty collects all deals and experiences in one place! We help consumers get the most out of their city by collecting and curating the best value for money experiences from hundreds of partner sites. Bownty is like a Momondo, but for cool things to do. With millions of users across 9 markets Bownty is the largest service of it's type in Europe.

CRACI is a cybersecurity platform focused on helping companies meet regulatory requirements (like the EU Cyber Resilience Act) by integrating security, vulnerability tracking, and remediation workflows directly into their development pipelines. It integrates with CI/CD tools (e.g. GitHub, GitLab, Jenkins) to automatically track vulnerabilities, assign fixes, and manage remediation—turning compliance from a manual, audit-heavy process into something continuous and developer-driven.

Optivian provides Ollie, an AI sales co-worker built for complex B2B deals. Sales reps don't need another tool. They need a co-worker that handles the grunt work so they can focus on winning deals. Ollie delivers ready-to-use work product at the right time, directly where your sales reps already work: Slack, Teams, Email and CRM. No more context-switching between a dozen tools. Describe what you need done and Ollie handles the rest: monitoring your deals, analyzing every interaction, and delivering continuously. Pick from ready-made tasks or create your own in natural language. Ollie understands your deals because it ingests every customer interaction, deal progression, and your business context. This deep understanding powers everything Ollie does, from strategic coaching to collateral generation. Ollie automates what matters: - Business cases that help your champion secure budget approval - Value summaries tailored to decision makers - Deal coaching with prioritized next-best actions, continuously - Pipeline monitoring with deal health scoring in real time - Win/loss analysis to learn from every outcome - Custom tasks you define in natural language The result: higher win rates, shorter sales cycles, your entire team selling like your best sellers.

We are an early-stage company developing retail software for the global watch and jewellery industry. Our customers work with high-value objects, but often rely on generic systems not designed for their industry. We develop a specialized platform for operations and documentation that improves efficiency and transparency without compromising quality.

EasyKonto is a modern financial management platform designed to make payments, and account administration effortless for small businesses, freelancers, and solo entrepreneurs. It combines and intuitive design and easy-to-use UI to replace the fragmented and time-consuming tools that business owners currently rely on.

At BirdsAtFive, we’re building Birdie – a platform that finally fixes the biggest reason most AI tools fail in B2B marketing: bad input. AI can write fast, but if it doesn’t know your brand, your market, your goals, or your customers — it just makes things up. That’s a huge risk for marketing teams trying to move fast and stay on-message. Birdie changes that. We structure all of a company’s GTM knowledge — from strategy decks and sales insights to product positioning and audience research — and use it to power AI tools that create content that’s on-strategy, on-brand, and actually useful. We’re not building generic chatbots. We’re building the execution engine modern B2B teams need to go from idea to campaign — with AI that doesn’t guess, but understands.

Wardn is an ESG platform tailored for small and medium-sized businesses. We make sustainability reporting simple, actionable, and compliant—without the complexity. From identifying relevant ESG data to generating reports and insights, Wardn helps companies turn ESG from a burden into a strategic advantage. Each company on Wardn gets a digital ESG Profile—a living, visual format that makes it easy to share progress with customers, investors, and other stakeholders. It’s designed to increase transparency, build trust, and move ESG beyond a static PDF. We also integrate AI across the platform. Our AI supports both data collection and strategy—helping clients identify the right ESG data, analyze their performance, and receive tailored recommendations for improving their sustainability efforts. Whether it’s selecting better suppliers, reducing emissions, or engaging employees more effectively, Wardn makes it easier to take the next step. We’re building a future where ESG is not just about reporting—but about real action. And we’re looking for people who want to build it with us.

Affluency is an AI-powered Co-Pilot for traders and investors, a platform that combines advanced trade journaling, personal development, and real-time feedback to help users achieve both financial and mental mastery. We’re solving a major problem in the trading world: Most traders don’t fail due to poor strategy, they fail due to a lack of discipline, emotional control, and self-analysis. Our platform collects and analyzes trading data, emotional patterns, and behavioral decisions to deliver AI-generated insights in real-time. Through interactive widgets, structured checklists, and psychological feedback, Affluency becomes a daily companion that helps users grow, not only as traders, but as individuals. We are bridging the gap between technical trading and mental performance, a connection that has been largely overlooked in the market. Why now? The timing has never been better. The global surge in retail trading and investing combined with the rise of AI has created a massive demand for smarter, more personalized trading tools. Millions of traders are entering the market, yet most platforms still focus only on technical features, ignoring the psychological and behavioral aspects that truly define long-term success. At the same time, the fintech ecosystem is rapidly evolving, and users now expect intelligent, real-time support that adapts to their unique trading behavior and emotional patterns. Affluency is at the intersection of these trends. By launching now, we meet a growing demand for tools that go beyond charts and indicators, tools that help traders master their discipline, emotions, and strategic decision-making through AI-driven insights and personal development. We’re not just riding a wave, we’re shaping the next generation of trading platforms.

Sikr is the first company specializing in Cyber Security (CS) for Small and Midsized Enterprises (SMEs). We have a product, we have a few paying customers, and we are EU-funded though the Danish National Coordination Center for Cyber Security. Which is documented at https://ncc-dk.dk/ under supported projects pool 2, and their post on LinkedIn: www.linkedin.com/posts/ncc-dk-danmark-cybersecurity-coordination-centre_ncc-dk-netv%C3%A6rksm%C3%B8de-05022025-save-the-activity-7282724478550241280-YCw3 "Sikr" is in Danish pronounced "sikker" which means "safe", and we own the domain sikr.it & sikr-it.dk. We have developed a platform that helps SMEs to get basic CS, in a way that is as easy for the company to implement our products, while it is very non-intrusive and hands-off for us, and while it is as cheap as possible. The problem SMEs have with CS: Complexity and Cost: Many existing IT security solutions are designed for large corporations, making them overly complex and financially out of reach for SMEs.​ Lack of Resources: SMEs often lack dedicated IT departments, leaving them vulnerable to cyber threats without adequate protection or support.​ This issue leaves smaller businesses exposed to cyber risks, with limited options for effective and manageable security solutions, that in theory could have been avoided very easily. Why does this matter? Cybersecurity is not just a concern for large corporations; SMEs are increasingly targeted by cybercriminals, which most often puts them out of business. By providing a user-friendly, and affordable security solutions, Sikr empowers smaller businesses to protect their digital assets, maintain customer trust, and ensure business continuity.

LYTE is a Copenhagen-based startup on a mission to make hydration easy, healthy, and planet-friendly. We create clean electrolyte drinks that give your body exactly what it needs—without the extra sugar and plastic waste. We’re all about making you feel good, whether you're working out or just chilling. The beverage has been on the market for 4 months and we have already sold around 10.000 cans and have 15 retailers of LYTE.