We believe innovation happens in loops, at First Loop, we get companies started on unlocking their full potential. Large companies have innovation departments, small ones have entrepreneurs, the medium-sized ones lie in the unknown mix. We are here to simplify innovation management for these companies. Uncertain times such as now shows the importance of being able to innovate at short notice, pivot or persevere with the business models. We are giving companies a nudge of innovation through tailor-made workshops in innovation tools and techniques that will explore one of their current challenges. These companies have industry experience, we have tools and techniques to innovate, Together we are Better.

Who is Drupps? We want to lead the atmospheric water revolution. Drupps is a Swedish airwater innovation company providing tailor-made solutions for industrial-scale water production from ambient air or steam outlets. We help customers reduce water footprint and dependence on groundwater by turning airborne humidity into clean drinking water at very low running cost. Drupps is based in Uppsala, Sweden, and we sell to all continents either through our own channels or via partners established in local markets. We consider each customer case to be unique and we operate project-based meaning that we design each installation specifically for that location.

Vision The world is becoming more and more global, and borders will soon be more of a line on a paper than something physical. We believe in such a world where consumers can effortlessly buy products wherever they are. And, we are here to make it a reality. Our mission Panprices is am only shipping service that enables consumers to discover products, compare prices, and buy what they are looking for from abroad for up to 50% cheaper than in their local country. We not only show the best offers but enable easy and direct checkout via Panprices with local payment solutions, handle all communication between customers and retailers - hassle-free. Panprices is a funded startup initially incubated by Sting and Stockholm School of Economics Business Lab and now backed by some of Sweden’s largest private investors with experience as founders and/or early investors in Fyndiq, Tradera (acquired by eBay), Home24, Payson, and DoubleClick (acquired by Google).

Hi. We’re KYDA. A Stockholm-based creative agency that works across industries to solve problems, build communities, and make art. Our approach is built on the philosophy that magic happens when you step out of your comfort zone and collaborate to connect the dots. Since 2019, we’ve done so across a variety of industries. With results to show that our 3-step model works; create, distribute, promote. KYDA has worked with brands such as Universal Music, Sony Music, Warner Music, Majestic Casual, Nordic Tech House, Fragbite, and many more.

Ridesum is a digital collaboration platform connecting horseback riders, trainers and experts. In our mobile app riders can find new trainers and experts, book a training session, train live remotely via video streaming or upload video for feedback and save trainers feedback. We help horseback riders to progress faster and trainers to grow their business - always with the horse well-being in focus. A great upside by reducing travelling through remote training is that it saves our planet from tons and tons of carbon dioxide emissions. Our core values: We are Curious, Committed, Brave, Ourselves & We Simplify!

We are nanvio AB and we use a patent technology with friendly environment to develop purifying products of organic pollution in air and water. At moment we specially focus on purification of washing machine sewage water , removing residual detergent in laundry water and kill bacterials and virus. so reducing harmful substances emission. The sewage water after purification can be recycle used for washing so to save water source.

Straw Hat Games is a Game development and marketing studio. We are focusing on making next generation type of games for maximum customer engagement for marketing purposes. We offer fun, simple and engaging games that help brands to build a stronger customer affirmation and brand affinity. Together with marketing agencies, we create the new type of campaigns.

Utilifeed is a young innovative company that provides cloud based services (SAAS) for utilities. Our solutions combine industrial expertise with modern IT-infrastructure and data analysis, creating user-friendly but powerful tools which enable increased resource utilization, improved customer relations and reduced environmental footprint. We are passionate about using the latest technology within digital and energy systems to tailor solutions that power the sustainable energy system of tomorrow.

Nosto was born out of one idea: that every shopping experience can, and should, be personal. With the help of powerful machine learning and a team of commerce experts around the world, we use shopper behavioral data to create digital commerce experiences that create customers for life. Today, Nosto is the fastest growing Commerce Experience platform in the world. We’re expanding at an amazing rate and looking for exceptional people to join our journey.

Meetio is a software company based in Malmö, Sweden. We provide solutions for undisturbed, efficient meetings and better utilization of room resources. Thousands of companies around the world use a meeting room manager from Meetio on a daily basis.  Our most prominent product is Meetio Room. Meetio Room is an extension of your current scheduling environment (i.e. G Suite or Exchange).

Our vision is to transform presentations, meetings and lectures by turning passive audiences into engaged contributors. We make this possible through our interactive presentation platform where the traditional presentation monologue becomes an inclusive dialogue. We believe in the power of together and that the most successful leaders listen to be heard. With Mentimeter, users become the best presenter they can be. Meetings become more productive, participants learn more and have fun whilst doing it. What started as a weekend hack has since grown organically into a truly diverse and inclusive company, with 200+ m users in 220+ countries and territories, 190+ employees spanning a 54/46 female/male percentage split from 25+ different nationalities.

Our Greenery makes growing microgreens at home easy. Instead of soil the greens grow in a seaweed based growing medium that is mixed with water. There is no need for watering, just plant, wait and harvest. You don’t need green fingers or a lot of space to grow your own superfood. Just smart solutions.

I-RAY IT Solutions AB is a technology-driven startup focused on empowering businesses in regulated and high-integrity industries—such as healthcare, manufacturing, and finance—with robust, scalable, and efficient quality assurance solutions. We specialize in building intelligent automation frameworks, embedded system testing, and API performance validation that ensure our clients’ digital products are secure, reliable, and market-ready. The Problem We’re Solving In an era of digital transformation, companies often struggle with: Slow and error-prone manual testing in embedded and legacy systems. Inadequate test coverage for modern APIs and microservices. High cost and complexity of setting up maintainable automation frameworks. Compliance demands in healthcare and manufacturing sectors with no room for system failures. These challenges lead to delayed releases, compromised quality, and increased operational risks. Why We Exist At I-RAY IT Solutions AB, we believe quality is not negotiable—especially when people’s lives, data integrity, or large-scale operations are at stake. Our mission is to: Deliver fast, efficient QA processes using automation and smart tooling. Help organizations modernize their QA practices without sacrificing domain-specific needs like embedded testing. Provide cost-effective testing services tailored for complex systems and compliance-heavy domains. We bring deep domain expertise and technical excellence to ensure our clients launch secure, compliant, and high-performing products—faster.

Tab is the API-first company that enables smart receipts to arrive straight to your mobile bank app, linked to the correct transaction. We help merchants deliver a seamless checkout experience and to unlock new avenues for post-sale engagement. Banks can offer better user experiences & reducing customer support costs and consumers can wave goodbye to lost receipts, tedious expense reporting processes and a more engaging banking experience.

At Cresnd, we’re transforming the nightlife industry by connecting nightclubs and event-goers through cutting-edge technology. The Problem: The nightlife industry lacks efficient tools for event discovery and venue management. Nightclubs face challenges in optimizing operations, and event-goers struggle to find events that match their interests. Our Solution: Cresnd provides an AI-powered platform that offers personalized event recommendations, real-time analytics for clubs, and seamless booking systems, creating a more efficient and engaging nightlife experience for both hosts and attendees. Key Benefits: 1. Personalized Event Discovery: Tailored recommendations based on music tastes and interests. 2. Advanced Analytics for Hosts: Real-time insights to optimize operations and boost engagement. 3. Seamless Integration: Easy-to-use tools for event booking, ordering, and tracking customer volume all in one place. Our Mission: We’re revolutionizing the nightlife industry by using technology to empower nightclubs and enhance event discovery for attendees. Cresnd aims to create a smarter, more connected nightlife experience for everyone. At Cresnd, we’re combining innovation with passion to reshape the future of nightlife.