Vara Vänner is an e-commerce and consulting startup helping small creators and brands grow online by turning their unique products into scalable businesses. Many makers struggle to compete with big retailers due to limited resources and marketing know-how, leaving meaningful products unseen. We solve this by creating curated online storefronts, running data-driven marketing campaigns, and offering hands-on guidance so creators can focus on their craft. Born from seeing talented local makers fail to reach customers, our mission is to give them the tools and support they need to turn passion into sustainable growth.

It all started during a long and warm trip through Southeast Asia, inspired by the rich varieties of tea and the rich culture behind them. Back home in Sweden, the shelves were full of sugary ice teas, mostly peach or lemon, accompanied by kombucha that, while being healthy, is not everyone’s cup of tea. Then Théa was born: A non alcoholic sparkling tea drink that tastes amazing, made of real tea leaves, refreshing, full of natural tea benefits and no added sugars.

Andsend is developing an AI-powered relationship management platform to help consultants, small business owners, and sales professionals build authentic business connections that convert to results, with intelligent conversation guidance. WHAT PROBLEM ARE WE SOLVING? We're addressing the gap between traditional CRMs and communication tools. Professionals who depend on relationship-building know strong connections are crucial, yet follow-ups slip through cracks, outreach becomes reactive, and they struggle to prioritize effectively. This affects three key groups: * Independent consultants and small agency owners whose client work leaves little time for nurturing their business pipeline * Relationship-focused sales professionals whose CRMs track deals but don't guide strategic communication * Senior consultants with business development responsibilities who need to balance client value with relationship cultivation Current alternatives (sales automation, email tools, contact managers, and complex CRMs) fail to provide intelligent assistance for purposeful relationship-building. HOW ARE WE SOLVING IT? Andsend offers a relationship intelligence platform built on a powerful premise: a tool that understands your goals and guides interactions toward achieving them. Our solution provides: * AI-Powered Contact Prioritization: Identifying who needs attention now based on goals and opportunities * Strategy-Driven "Playbooks": Strategic plans that guide conversations toward specific relationship objectives * Authentic Message Assistance: Communication help that sounds like you, tailored to relationship context * Smart Follow-Up System: Ensuring critical follow-ups maintain momentum with optimal timing Technically, we integrate with LinkedIn and email via Chrome extension and APIs, creating a unified conversation view that eliminates platform-switching. WHAT MOTIVATED US? Our founders experienced this problem as consultants, agency owners, and sales leaders. We saw how fragmented tools cost professionals up to 40% of their relationship management capacity through platform-switching alone. We believe business is built on relationships - not just transactions. Andsend transforms how professionals manage their most valuable asset with AI that enhances human connection rather than replacing it.

Commentsell is a fast-growing SaaS company helping local businesses leverage social media to drive real-world customer engagement and sales. Our platform connects stores and shoppers in a simple, scalable way that enhances marketing impact and generates measurable results. Trusted by hundreds of stores and expanding internationally, Commentsell is redefining how local commerce works in a digital-first world. We are a small, ambitious team with global plans and are looking for talented people to help us scale our product, technology, and customer success to the next level.

Connected Mamas is developing a supportive digital and in-person community with expert-led prenatal/postnatal yoga, events, and education to help international and local moms navigate pregnancy and early motherhood with confidence and calm. Our secret sauce is the unique blend of yoga, birth preparation, postpartum care, and real community—designed by a certified prenatal yoga teacher and mom of two. Pregnancy and early motherhood can be deeply isolating, especially for international moms without nearby support networks. Many women lack access to holistic, consistent guidance that combines physical wellbeing, mental preparation for birth, and emotional support. The result is increased anxiety, physical discomfort, and a lack of preparedness for one of life’s biggest transitions. We provide a digital yoga membership, in-person classes, and free & paid events tailored for pregnancy and postpartum. Our core offering blends yoga, mindfulness, birth prep, and community support—accessible anytime, anywhere. Our Facebook and WhatsApp communities offer safe, warm peer-to-peer connection, and our local events bring moms together in real life. As a yoga teacher and mom of two who moved to Sweden without family nearby, I was the overwhelmed, unsupported new mom. I built the kind of support I wished I had. I’ve taught hundreds of women over the last 10 years, and I’m passionate about creating spaces where moms feel strong, seen, and supported—because no one should do motherhood alone.

Creddo is an innovative fintech company that offers a fully digital loan brokerage service to small and medium-sized enterprises (SMEs). We also have the ability to help large companies with a very high turnover to find the right loan. Since the start in 2019, we have processed thousands of loan applications from entrepreneurs in several different industries. Creddo is currently present in Sweden, Finland and the Netherlands and we are registered with the Swedish Financial Supervisory Authority. Sedan starten 2019 har vi behandlat tusentals ansökningar om lån från företagare inom flera olika branscher. Creddo finns idag i Sverige, Finland och Nederländerna och vi är registrerade hos Finansinspektionen.

Every day, people ask: What should we eat today? At the same time, a third of all food goes to waste. Foodie solves both problems by turning what’s already in your fridge into easy, delicious meals. With a fun swipe-based interface, Foodie suggests recipes based on your ingredients—prioritizing those close to

Bitlig Renewable Fuels offers a unique technology that helps airlines and trucking companies in achieving net-zero mandates. Our solution reduces production costs for SAF & HVO and minimizes feedstock restrictions. Pilot plant tests confirms drop-in fuel yield is three times that of market leaders. The technology uniquely integrates hydrogen production, eliminating the need for external supply and providing significant cost savings.

At PluvioFlow, we are a pioneering startup dedicated to empowering societies to plan for and manage the risks associated with extreme weather events. We are building a cutting-edge, web-based application for water flow simulation that will make a real difference in communities worldwide. Our software centres around a unique algorithm developed from 30 years of research at Lund University. We work with city planners, property managers, insurance firms and humanitarian organisations who need to identify flooding risk by running scenarios and helping them evaluate appropriate interventions to protect what matters most.

Hale is a growing tech company specializing in breathwork through our app, breath guide certifications, and studio sessions. We provide online breathwork and partner with wellness studios to expand the reach of breathwork practices. We aim to bring breathwork to the forefront of health and wellness internationally.

We are creating a new digital media plattform for sampling. We have developed a new sampling tool that makes sampling campaigns easier, more effective and measurable. A tool that both building brands and make sampling funnier and more effective. A platform that enhances the actual experience of sampling for customers and at the same time makes it more efficient for the brand owners to monitor campaigns, see the effectiveness and follow up on the campaigns.

Larmify was founded in early 2024 with the mission to challenge the existing oligopoly in the consumer home alarm market by offering a safe, quality home alarm system connected to alarm receiving centra at best possible price. This by levering robust smart home technology, a seamless and customer friendly purchase journey and a super-easy to install yourself solution.

Struqtur är en svensk SaaS-startup som hjälper byggföretag att digitalisera och effektivisera sin vardag med hjälp av ett marknadsledande projektverktyg som effektivt samlar allt på ett ställe. Med tusentals nöjda användare och som en del av Marathon Software, ett investmentbolag som investerar i lönsamma mjukvarubolag - fortsätter vi nu vår tillväxtresa snabbare än någonsin.

Hi, we're blust. We enable people to breathe comfortably and feel well in their space. Blust was founded by two Stockholmers who believe that the air around us plays a critical role in everyday well-being, and the air we breathe indoors is often overlooked. We wanted air care pieces such as fans, purifiers and humidifiers that complement the beautiful Scandinavian interiors. ​Our products enhance your air, and elevate your space.

At Nordic Factor DMC, we specialize in creating unique, adventure-filled experiences inspired by the beauty of the Nordic region. Our focus is on innovation, sustainability, and personalized service, working closely with local suppliers to boost the local economy and promote sustainable tourism. We prioritize building strong relationships with clients and suppliers, ensuring that each event or trip is carefully curated with minimal environmental impact. We solve the problem of impersonal, mass-produced travel experiences by offering tailored, eco-conscious adventures that respect local cultures and communities. We strive to minimize reliance on large global chains, and instead, we support local businesses and promote eco-friendly exploration, like walking or cycling. At Nordic Factor, we’re looking for people who share our passion for sustainability and creating unforgettable experiences. We aim to cultivate long-term relationships with clients and suppliers, making each project meaningful and rewarding. If you believe in making a difference through responsible travel and value personal connections, Nordic Factor could be the right place for you.