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GEIST

1. The Elevator Pitch GEIST is developing next-generation sailing apparel for recreational and lifestyle sailors who want protection and freedom on the water—without the bulk, stiffness, or elitist aesthetics of traditional sailing gear. By combining high-performance materials, real-world testing, and community-driven design, GEIST delivers technical sailing wear that enhances the experience instead of getting in the way. 2. The What: What are you solving? Sailing apparel today is largely designed for professional racers or extreme offshore conditions—resulting in garments that are heavy, rigid, over-engineered, and visually disconnected from how most people actually sail. This creates a gap for: - Recreational sailors - Lifestyle / adventure sailors - Coastal and day sailors who want reliable protection from wind, spray, and weather, but also comfort, mobility, and a modern aesthetic they enjoy wearing. As a result, many sailors compromise—either wearing gear that limits movement and comfort, or using outdoor apparel not built for marine conditions. This problem affects a broad and growing segment of sailors globally, especially as sailing increasingly overlaps with outdoor lifestyle, travel, and community-driven experiences. 3. How GEIST is solving it GEIST designs sailing apparel from the experience outward. We start by deeply understanding how our users move, layer, vent heat, and interact with their gear during real sailing scenarios—not idealized ones. From there, we: - Develop function-led designs focused on mobility, breathability, and smart protection - Use premium 3-layer performance fabrics and components chosen for durability, comfort, and sustainability - Prototype early and test continuously with sailors in real conditions - Co-create features, fit, and details with our community rather than designing in isolation Our first products—a sailing jacket and trousers—are built to be worn actively on the water and comfortably before and after, bridging performance and lifestyle without compromise. 4. Why GEIST exists GEIST started from lived frustration. As a sailor and outdoor enthusiast, I repeatedly experienced how traditional sailing gear interrupted the very thing it was supposed to support—the feeling of being present, capable, and free on the water. Gear was either too stiff, too bulky, too aggressive, or simply not designed for how most people sail today. I realized this wasn’t a niche problem—it was systemic. And it wasn’t being solved because the industry hadn’t truly shifted its perspective. GEIST exists to reimagine sailing apparel from the standpoint of experience, movement, and modern sailing culture. It’s about stripping away unnecessary complexity and designing gear that supports focus, confidence, and enjoyment—so when the wind hits, the world narrows, and the gear disappears.

Heyon

Safety meets simplicity. Heyon is a Swedish security startup offering a completely reimagined home alarm service. Our connected solution combines smart technology, professional monitoring, and on-site response. All at a uniquely low monthly cost. Simple, accessible, and built for the modern consumer.

Tab Technology

Tab is the API-first company that enables smart receipts to arrive straight to your mobile bank app, linked to the correct transaction. We help merchants deliver a seamless checkout experience and to unlock new avenues for post-sale engagement. Banks can offer better user experiences & reducing customer support costs and consumers can wave goodbye to lost receipts, tedious expense reporting processes and a more engaging banking experience.

Hikkibiskus

Hikkibiskus is a Swedish brand founded in 2022, to offer healthy and delicious drinks. Our hibiscus drinks fill the gap in the market for customers looking for tasty and functional drinks. Hikkibiskus is also the company that was started with a hibiscus plant, and with two female entrepreneurs. One of us lives in Burkina Faso and one works in Mälardalen in Sweden. We also happen to be mother and daughter. With a shared dream of a unique drink, we have created a hibiscus farm run by a women's cooperative in Burkina Faso. We brew our drinks in Skåne and we have our headquarters in Stockholm. We have control over our entire chain; from seed to cap fitting. We are driven by the belief that we can create a drink that is kind to the body and where our ecological footprint is as small as possible. At the moment our drinks can be found at 40+ cafés, restaurants and ecological stores and we're listed at major distributor.

Prospexs

Prospexs is an intelligent lead-generation engine that identifies and analyzes businesses facing challenges you can solve, delivering hyper-personalized communication to ensure every message is uniquely tailored to each lead. At its core, Prospexs analyzes a company’s digital footprint - which includes, its website, recent activities, and industry trends—to identify their challenges and needs. This foundational analysis ensures every lead is a perfect match for what you offer. Our platform goes beyond basic data scraping by using proprietary technology to highlight not just who the lead is, but why they need you. We pinpoint their pain points, opportunities, and even their competitive positioning, giving you actionable insights With this deep understanding, Prospexs crafts a tailored communication strategy for each lead. Whether it’s addressing their latest product launch, an industry challenge they’re facing, or their growth goals, every message is designed to resonate personally.

Blust Sweden AB

Hi, we're blust. We enable people to breathe comfortably and feel well in their space. Blust was founded by two Stockholmers who believe that the air around us plays a critical role in everyday well-being, and the air we breathe indoors is often overlooked. We wanted air care pieces such as fans, purifiers and humidifiers that complement the beautiful Scandinavian interiors. ​Our products enhance your air, and elevate your space.

Move by Vision

Move by Vision is The Future of Fitness, powered by AI. As a pioneering Swedish startup, we are developing the world's best AI personal trainer to offer the most holistic and personalized training experience in the industry. Our AI-powered solution delivers optimal, accurate, and user-friendly fitness services, making it easy to get fit and stay fit, all from the convenience of your pocket.

Great Agency

Great Agency is a full-service agency that enhances company profiles through web development, design, and marketing. We always start from the customer's unique situation and tailor customized solutions to meet your specific goals. We are innovators, digital natives and proactive, we like to get closer to the client, understand their needs and objectives and work to achieve them.

Webicient

Webicient is a Createch agency that on a subscriptional basis help B2B grow their tech and design departments by offering development and design services. We believe in a world where tech and creative service are fast, simple and close at hand. Through customized processes and expert competence within each respective area, we solve creative and technical challenges on a daily basis for companies with high digital ambitions.

Ria & Richard

We’re a fresh, innovative handbag brand based in Stockholm, creating stylish, functional, and sustainable bags for modern lifestyles. Our mission is to blend Scandinavian minimalism with everyday practicality, offering products that are both beautiful and functional. We’re looking for a creative and driven Content Creator to join our team and help us tell our story.

Beleco

The way we work has fundamentally changed. In a hybrid world, it’s no longer the office vs. home — it’s both. We believe in the freedom of working anywhere, and that humans thrive when we come together.We believe that work is not a place, it is something you do. Our platform allows companies to deliver a great employee experience by subscribing to office furniture and equipment that transform the office to an inspirational collaboration hub, as well as equipping remote teams with ergonomic home offices — with the click of a button. Our solution is simple, companies subscribe to furniture and equipment with full flexibility. And our asset management system allows for full visibility and control, as well as removing all logistical pains. Our business model is fully circular. This is a win-win, where suppliers keep on owning their assets making a better profit on each product, AND we save the environment by giving all furniture and equipment a longer life! We are a team with a big mission and we are growing! Join the journey.

Farmers First AB

Disruptive distribution of farm equipment and supplies. Unified commerce; digitized, local, personal. Creates conditions for fair and sustainable farming. Farmers First, a Swedish start-up, decided to solve the problem with the domination from the tractor manufacturers in the value chain for agricultural machines. This domination leads to difficulties for big and small implement manufacturers to reach the farmers. It is also leading to lack of competition and higher than necessary prices for the farmers. “Somebody had to do something about the broken value chain – We decided to be Somebody!” The current value chain is not able to re-invent and solve the problem. A disruptive solution is needed. The Farmers First solution is combining digitalisation of machine sales with online expert help and a local network of workshops. It is including a maintenance solution to extend machine lifetime and improve farmers financials. The platform is creating networking and use integrated marketing methods. It is a Tech-solution in the AgTech area with a platform providing a Marketplace and E-commerce. To create an open and competitive value chain for agricultural machines is important for the climate, securing access to new innovative machines for efficient farming and regenerative methods, and to improve self sufficiency in food production. We are driven by this purpose, are convinced that putting farmers first is the right way to go, and are determined to solve the problem. We are warmly welcomed by manufacturers, retailers and farmers. We have launched, we see sales starting to pick up, and we are now gearing up to be able to grow sales and scale in Europe.

Enabler bolån

Enabler är ett bolåneinstitut med tillstånd från Finansinspektionen med rötterna från KTH i Stockholm. Vi jobbar för FNs globala om socialt ansvarstagande och finansiellt inkluderande. Vi fokuserar på att hjälpa unga vuxna in på bostadsmarknaden. Enabler har utvecklat ett anpassat framåtblickande kreditregelverk som fokuserar på anställningsbarhet och potential istället för historisk lön (som traditionella banker) och kan därför låna ut lite mer och med lägre egen kontantinsats. Skillnaden blir att en ung vuxen kan köpa en etta i Stockholms innerstad med en lön om 27,500kr/mån och utan krav på kontantinsats till skillnad från en traditionell bank där kravet blir närmare 42,000kr/mån och en egen insats på över 400,000kr vilket nästan ingen ung vuxen har hunnit spara ihop själv. Med 30-års kö på ett förstahandskontrakt och en andrahandshyra på i genomsnitt 17,000kr/mån är vår lösning flera gånger billigare än andra alternativ. Vill du vara med och göra skillnad och kanske själv ta dig in på bostadsmarknaden? Vi väljer noggrant ut en handfull utav landets största change makers som vi ödmjukt och gärna önskar ha med på resan. Om du tror att det kan vara rätt match så hörs vi gärna på ett 30 min möte! 🏠 🏦 🚀

BLING Startup

Med BLING Capital ska vi demokratisera tillgången på kapital genom att skifta flödet av investeringar från slutna homogena grupper och traditionella nätverk till entreprenörer som normalt inte nås av riskkapital, som till exempel kvinnor, minoriteter och människor som bor utanför storstadskärnorna. Nu söker vi dig som vill vara med och förändra. Med BLING Capital siktar vi på att tidigt investera och vara en långsiktig partner i företag som grundats av underrepresenterade entreprenörer i världsklass eller entreprenörer med minoritetsbakgrund som skapar värde för människor och samhälle. Vi värdesätter företag med en hållbar och framåtlutad affärsmodell som angriper stora, globala marknader och löser verkliga problem. Det övergripande målet för BLING Capital är att skapa stark, hållbar avkastning genom att vara en långsiktig partner som tillför värde till våra portföljbolag.

MDriven

MDriven was founded by Hans Karlsen, a software architect with focus in Domain Driven Design (DDD) and Model Driven Architecture (MDA). After working as a developer for over 20 years, he developed a low-code platform that made it 30 times faster to prototype, develop, and deploy enterprise level applications. Soon after launching Lars Olofsson joined to further develop and grow what is now known as MDriven. Today, MDriven is being used by some of the largest institutions in Sweden. Our team is composed of ten people who are either developing web applications for clients or growing MDriven as a company. Our aim is to become Sweden’s leading provider of low-code web applications and to enable companies to turn their insights into business workflows that enable them to grow.