Hubb is the leading Nordic chain of virtual restaurants — kitchens built from the ground up specifically for food delivery.
We serve more than 100,000 customers yearly across all our locations in Greater Copenhagen, with sales reaching DKK +50 million annually and turning profits. We've raised more than DKK 30 million from investors.
Who are we and what do we do?
We're a team of ambitious founders who have built start-ups before, with prior experience from both the food delivery industry, tech, and in the high-culinary world of Michelin restaurants.
We run small, efficient, delivery-only kitchens with no tables, waiters, or front-of-house staff. Around 80% of our orders are delivered and 20% picked up, through platforms like Wolt and Uber Eats, where we are one of the largest brands.
Our food is developed by Michelin-trained chefs across four of the most popular take-away categories — burgers, fried chicken, Greek gyros, and Asian bao buns — which customers can mix in a single order, all engineered to still taste great after a 20-minute delivery. Great food, built to be delivered.
We deliver consistently excellent, delivery-first food: 500,000+ orders served to date, 80%+ repeat purchases, and an 8.8/10 rating across 50,000+ reviews, twice named Denmark's highest-rated restaurant on Wolt.
The problem we solve: most restaurant food is designed for the dining room, not the doorstep, so it arrives late, soggy, and inconsistent — while the restaurants making it lose money to delivery's high commissions and operational complexity. At the same time, independent restaurateurs sit with half-empty kitchens, with capacity they cannot monetise properly to turn a profit.
Hubb fixes both sides. We operate our own kitchens, and we partner with restaurants that operate a virtual Hubb venue from their existing kitchens. We turn their idle capacity into profit with a turnkey virtual brand — we give them our proven menus, recipes, suppliers, on-site staff training, and branded packaging — while we run the platforms, marketing, and support. They simply cook.
Now, we're looking to scale to become the biggest virtual take-away brand across food delivery platforms in the Nordics, with ambitions to open a virtual restaurant in every city and local area with food delivery platforms serving customers.
We believe we are pioneering the next big thing in the food delivery industry, and hope you would like to submit an application to come to join us in this effort.