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SGC - Arena

✅ 1: Short description (the pitch) SGC Arena is developing a combined TCG retail store, gaming lounge and community-driven event center to help youth, families and adult gamers find a safe, engaging and social space to play, compete and belong. We solve the lack of modern, inclusive gaming- and hobby environments by offering a 655 m² hybrid hub built around TCG, esport, community events and structured activities, powered by strong partnerships, low inventory risk and a highly scalable franchise-ready model. ✅ 2: The What – The problem we are solving Across Denmark, young people and adult hobby enthusiasts lack safe, structured and inspiring spaces to gather around gaming, TCG and shared interests. Most environments are either too small, too informal or lacking supervision, creating a gap between commercial gaming cafés and traditional youth facilities. At the same time, parents struggle to find positive, healthy gaming communities for their children, while hobby players (Pokémon, Magic, Lorcana) lack dedicated spaces for trading, events and tournaments. This problem affects: Children and teens seeking social belonging Adults looking for hobby communities Parents who want structured and safe gaming spaces TCG players who currently lack large-scale physical hubs Municipalities who need modern, engaging offers for youth Retail customers who want combined experiences, not just shops The demand is widespread and growing. TCG, gaming and event-based hobby retail are among the fastest-growing entertainment segments in Europe. Yet Denmark remains underserved with almost no large-scale hybrid centers combining retail, gaming, community and structured activities. SGC Arena fills this gap. ✅ 3: The How – How we solve it SGC Arena provides a 655 m² multi-zone environment combining: A full-service TCG retail store (Pokémon, Magic, Lorcana etc.) A high-end gaming lounge with esport setups A large event area for tournaments, competitions and community gatherings A social “hobby lounge” for trading, crafting and relaxed gaming A forening-driven model with daily structured activities Weekend programs with 500–1.000 visitors Consignationsaftaler reducing inventory risk dramatically A scalable operations manual and franchise blueprint for expansion to 3–8 locations Each weekday features structured activities through our association: Esport teams (20 participants daily) Hobby/TCG clubs (up to 40 per session) Weekends host large-scale TCG events, family activities, adult gaming evenings and trading meetups — creating predictable, high-volume traffic. The concept is built to scale: simple operational procedures, strong supplier partnerships, low-risk inventory, and a community-first structure that can be replicated nationally. ✅ 4: The Why – Our motivation SGC Arena is founded by Heinrich Dam Jensen, former owner of the esports organization Dream Gaming in Rødovre Centrum, where he built a strong and healthy gaming community in 2020. When COVID forced that project to close, it sparked a deep understanding of what young people and hobby-focused adults truly need: a safe, structured, social and modern environment that supports healthy gaming behavior and real-world connections. The vision has grown stronger since. Heinrich has a background in police, defence, leadership and youth work, and has seen firsthand how powerful gaming and structured hobbies can be when given the right environment. This is the foundation of SGC Arena: creating Denmark’s leading chain of gaming- and TCG-based community hubs. The motivation is simple: to give youth, families and adult hobbyists a place to belong — and to build a scalable, commercially strong concept that brings community and business together.

Atlas People

AtlasPeople builds a human-performance intelligence platform that helps leaders put the right people in the right roles and build teams that move faster. We combine psychometric data, organizational context and AI to turn deep people insight into simple, actionable recommendations , so leaders make better talent decisions with far less guesswork. When people sit in the wrong roles or teams lose energy, companies lose speed, quality and revenue. We solve that problem by turning high-quality data and expert consulting into repeatable patterns and clear decision rules that leaders can act on immediately.

Frank Founders

Frank Founders is built for one thing: creating pipeline and growth for B2B SaaS companies through digital marketing. We work with ambitious SaaS teams and take ownership of the strategy and execution needed to drive real revenue. We’re part of the Frank Agency Collective - a group of small, specialized agencies that each operate in a narrow segment and focus on measurable outcomes in their domain. The goal is simple: be the obvious choice for a very specific type of client, and irrelevant to everyone else. Frank Founders is a micro-agency with 100% focus on B2B SaaS. That means you work close to the business: you lead strategy, drive execution, and stay close to the numbers. We expect people to take charge, make decisions, and treat client challenges as their own - and in return, we offer a high degree of freedom, trust, and ownership. Our culture is shaped by three principles: 01 Same side of the table - We work with clients as one team, with shared goals and clear accountability. 02 One size fits nobody - We use proven methods, but always tailor them to the company’s stage, priorities, and commercial reality. 03 Process drives progress - We rely on clear structures, frameworks, and testing to turn complexity into momentum and measurable growth. Day to day, that means a lot of sparring, open feedback (“frankly speaking” is part of how we work), and a strong focus on craft. We share knowledge, clients, and responsibilities across the team and are based in Talent Garden on Holmen in Copenhagen, surrounded by other startups and scaleups.

Hvile Living

Short - about Hvile Living Hvile Living creates soft, comfortable seat cushions in natural and recycled materials, designed to support both seat and back—helping people enjoy their classic chairs fully again with timeless style. ⸻ The What: Classic chairs are often hard and uncomfortable for long periods, leaving them buried under pillows or relegated to decoration. Most cushions only target the seat, but true comfort requires support for both the back and the seat. ⸻ The How: We design cushions that support both seat and back, tailored perfectly to classic chairs. Using natural and recycled materials, our cushions make sitting a pleasure while preserving the chairs’ style and sustainability. ⸻ The Why: It wasn’t the chairs’ fault—I love my classic chairs, but I found them hard to sit on comfortably. I discovered that cushions supporting both seat and back made a huge difference. Hvile Living exists so others can enjoy these beautiful chairs comfortably and sustainably.

Hoppenhagen

Hoppenhagen is a fitness club founded in April 2024, offering dynamic cardio classes using rebound jumping boots. Our sessions combine high-intensity cardio, strength training, and plenty of fun. More than just a workout, Hoppenhagen is about connection and community. We jump, sweat, and grow stronger together, supporting each other every step (and jump) of the way.

Meaningful Entrepreneurship

Reimagining how we create value in a changing world. Meaningful Entrepreneurship is an educational project by Startup Guide, which has supported 15k+ entrepreneurs and mapped 70+ ecosystems globally. This initiative began with a research report based on insights from 400 aspiring entrepreneurs across Denmark, revealing that traditional entrepreneurship education no longer resonates with the new generation of founders. Our purpose is to support founders in building ventures aligned with their values through tools and learning experiences socially and environmentally meaningful.

Innovation Roundtable

At Innovation Roundtable, our focus is on helping large multinational companies navigate one of their biggest challenges: innovating in complex, fast-changing environments. While most corporates understand the need to innovate, a lack of cross-functional collaboration, and difficulty translating new ideas into real business impact. We bring senior executives together across industries and geographies to share experiences, learn from each other, and explore practical approaches to innovation, digital transformation, and organizational change. By creating a trusted, peer-to-peer network through our Summits, workshops, and online community, we solve the problem of isolation and limited perspective that innovation leaders often face in their own companies. Our mission is simple: to make innovation in large firms less of a struggle and more of a shared journey, supported by learning, collaboration, and real-world insights.

PropertyPlanner ApS

PropertyPlanner ApS solves the administrative chaos plaguing field service industries like cleaning and property maintenance. Born from a real-world project, our platform replaces fragmented systems with a single, intuitive solution. We offer dynamic scheduling, live time tracking, and data-driven reporting to cut administrative costs, optimize resources, and enable scalable growth without adding more office staff. Our mission is to make powerful operational management simple and accessible, letting businesses focus on quality service and profitability.

COWBOY CREATIVE AGENCY

Cowboy Creative is af design agency located in Copenhagen, Denmark. Right now, I'm a one woman army creating web sites, graphics and visual identities that know how to attract, engage and connect with my clients ideal audience. My mission is to help brands stand out with authenticity, boldness and style — whether it's through a complete brand identity, a stunning website, or everyday graphics. I take a hands-on, collaborative approach that begins with understanding my audience and their vision. By blending creativity, strategy, and a touch of playfulness, I create solutions that help brands connect, grow, and stand out —wherever their ideal target groups are. I've been running the company alone since October 2024 and I'm more than ready to share the journey and learn from new people.

Snevagten

Snevagten er Danmarks største snerydning- og glatførebekæmpelses virksomhed. Vi har serviceret Danmark og arbejdet med glatførebekæmpelses siden 2010. Med over 4.000 tilfredse kunder på landsplan er vi ikke blot Danmarks største inden for branchen – vi er også markedsførende med ambitioner om at sætte nye standarder og dominere markedet endnu mere. Ja, vi rydder sne, men Snevagten er meget mere end det. Vores virksomhed bygger på energi, drive og stærkt samarbejde, og vores team består af dedikerede mennesker, der elsker at stræbe efter succes. Vores grundlæggende filosofi er baseret på ordholdenhed og pålidelighed. Vi sætter en ære i at overholde alle aftaler til punkt og prikke, hvilket sikrer, at vi opbygger og bevarer langvarige relationer til vores B2B-kunder. Hos Snevagten tror vi på, at stærke kunderelationer ikke kun skaber tillid, men også er nøglen til en mere rentabel og bæredygtig forretning.

ReData A/S

ReData er en digital startup der leverer en ”one stop platform” med alle relevante data vedr. ejendomsmarkedet til bank, investorer, mæglere mv. Vi skaber øget transparens og adgang til pålidelig information til en konservativ branche. Vi transformerer den tunge og dyre adgang til ejendomsviden til en intuitiv platform, der er tilgængelig for alle.

Space Denmark

Denmark’s Space Sector Landing Pad Space Denmark is a newly created, independent umbrella for Denmark’s space ecosystem. We create cohesion through networking activities, community-building efforts, and targeted international engagement. Our focus is on raising the visibility of Danish space companies and connecting them to people and opportunities that matter. A Changing Sector The space sector is moving fast. Denmark is home to both experienced players and emerging talent, and interest in the field is growing. As the landscape evolves, there’s a need for a neutral platform that can support progress without getting in the way. That’s where we come in. Action with Purpose We design initiatives that respond to real needs in the ecosystem. Delegation visits, insight reports, and direct support to organisations are some of the ways we work. Our approach is flexible and changing to the demands of our members and the sector. Why We Started Space Denmark was founded to fill a gap. The idea came from direct conversations with people in the sector who were already doing the work but needed someone to connect it. We built something that could grow with the sector – simply focused on bringing a new level of ambition to Denmark's space sector.

BAIAE

BAIAE is a travel tech startup, inspired by the ancient Roman town known as the birthplace of leisure travel. We help people travel more, travel better, and create unforgettable experiences, through a blend of AI-driven support and premium real-world services. The problem: Travel today is fragmented. Flights are here. Hotels are there. Insurance, claims, and rebooking? Somewhere else. Travelers carry the burden of planning and decision-making while drowning in tabs, choices, and second-guessing. And yes... Agent mode is impressive but raw agents won’t cut it. Travelers need curated experiences, tailored logic, and predefined actions that actually get things done. This is where we plan to win.

Blavora

Blavora delivers modern, reliable, and compliant website solutions for municipalities, public institutions, and enterprise brands like Novo Nordisk. Let’s face it — managing websites in big organizations can sometimes feel like juggling flaming torches while riding a unicycle. Outdated tech, endless approvals, and surprise glitches can make anyone want to hide under their desk. But with Blavora, it’s a whole different story. Our subscription-based websites handle all the tricky stuff—design, hosting, maintenance, GDPR compliance, and support—so you don’t have to. We keep your digital presence running smoother than a freshly waxed ski slope, letting you focus on your real priorities without breaking a sweat. Why do smart organizations pick Blavora? We take care of the geeky backend so you can shine upfront Daily backups and 99.9% uptime — because downtime is so 1999 CMS so user-friendly that even your most tech-shy teammate will become a wizard Scalable for everything from a small campaign site to an enterprise-level platform Transparent pricing and a friendly Danish support team that actually loves helping you Whether it’s a sleek microsite for a public project or a powerful platform for your whole organization, Blavora makes digital management feel less like work and more like... well, almost fun. Blavora – websites so reliable, you’ll forget they’re even there (in a good way).

ParkNotice

ParkNotice er en dansk startup, der digitaliserer parkeringsafgifter. Hvert år udstedes over en halv million parkeringsbøder i Danmark, men processen er stadig analog og papirbaseret. Vi vil gøre det smartere, hurtigere og mere brugervenligt for både bilister og parkeringsselskaber. Med ParkNotice kan bilister modtage deres parkeringsafgifter digitalt — via app, e-Boks, SMS eller push-besked — så de undgår papir på bilruden, forsinkede breve eller bøder, der forsvinder. Samtidig sparer parkeringsselskaber og kommuner tid, penge og papir. Løsningen kan på sigt udvides til andre typer af bøder, men vi starter med parkeringsbøder, hvor problemet er størst og mest presserende.