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Bellis

Bellis is developing a direct-to-consumer travel experience platform to help local tourism businesses sell experiences and gift cards directly to travelers, solving the problem of high commissions, lost customer relationships, and generic discovery on traditional booking platforms — powered by low fees, strong data ownership, and an AI-driven discovery layer. The tourism and experience economy is dominated by large global booking platforms and deal sites that take high commissions (often 15–30%), control customer data, and prioritize volume over relevance. For local hotels, inns, attractions, and experience providers, this results in shrinking margins, limited ownership of customer relationships, and heavy dependence on third-party platforms for visibility and sales. At the same time, travelers face a different but related problem: discovering authentic, local experiences is surprisingly difficult. Recommendations are often generic, paid placements dominate results, and users must jump between many different platforms to plan a trip. The result is a disconnect between what travelers want — personal, meaningful experiences — and how experiences are distributed online today. This problem affects a large and fragmented market: thousands of small and mid-sized tourism businesses across Denmark (and beyond), and millions of travelers each year looking for better inspiration and simpler booking flows. Despite digitalization, much of the value is extracted by intermediaries rather than staying with the local hosts who create the experiences. Bellis solves this by acting as a direct booking and discovery layer between travelers and local hosts. For travelers, Bellis is a single place to discover, save, and buy experiences and gift cards directly from hosts — without hidden markups or confusing redirects. Discovery is curated and increasingly personalized through an AI travel assistant that understands structured tourism data and recommends experiences based on interests, companions, timing, and location. For hosts, Bellis is not a traditional OTA. There are no setup fees, subscriptions, or long-term lock-ins. Partners only pay a low transaction fee when they actually make a sale. Bellis provides the infrastructure — checkout, gift cards, partner dashboards, analytics, and server-side tracking — while hosts retain control over pricing, branding, and customer relationships. A key part of the solution is measurement and data transparency. Bellis ensures that marketing and traffic can be tracked and optimized even when bookings happen in external systems, allowing partners to understand real performance and invest confidently in direct sales. Bellis started from first-hand experience working closely with tourism businesses and seeing how much value was lost to intermediaries. Again and again, great local hosts struggled to make direct sales while paying high commissions to platforms that added little beyond distribution. At the same time, as travelers ourselves, we felt how impersonal and repetitive travel discovery had become — even in a country full of unique places and passionate hosts. The inspiration came from Denmark’s Marguerite Route: guiding people away from the highways and toward hidden gems. Bellis is the digital version of that idea. The motivation is simple: keep more value local, make discovery feel human again, and give both travelers and hosts tools that work in their favor — not against them.

InitHere

InitHere is a global software development company helping businesses transform ideas into scalable, future-ready digital solutions. We specialize in building custom software, AI-powered applications, modern SaaS platforms, and creative graphic design that enable organizations to innovate and grow. Our mission Deliver high-quality, cost-effective solutions with transparency, creativity, and a client-centric approach. Why Choose Us? Our team blends deep technical expertise with an innovation-first mindset, offering: 🤖 AI & ML Solutions: Build and train your personal model, custom AI agents, and automation tools. 🌟 LLM Integrations: Leverage large language models for personalized business automation and insights. 📊 Data Analytics: Unlock insights for smarter decisions. ✨ Custom Software & SaaS: Build robust platforms tailored to your vision. 🌐 Web & Mobile Apps: Create seamless, user-friendly experiences. 🎨 UI/UX & Graphic Design: Craft intuitive designs and bold branding. ☁️ Cloud & DevOps: Optimize with scalable, secure infrastructure. 🧭 Free IT Consultancy: Get expert guidance to kickstart your digital journey. 🚀 SEO & QA: Ensure performance and visibility. Our Promise From MVP development for startups to enterprise-grade digital transformation, we combine our global-local model with agility and empathy to deliver results that drive growth. Ready to innovate? 📩 Connect with us for a free consultation, or visit our website to explore how we can bring your vision to life! Contact: contact@inithere.com

Hårrejser.dk

Din trygge vej til en hårtransplantation i Tyrkiet. Hos Hårrejser får du dansk kontakt og vejledning før, under og efter din behandling i Istanbul. Vi ved, at det er en stor beslutning at få lavet hår i udlandet. Derfor har vi gjort processen gennemskuelig og tryg. Vi samarbejder udelukkende med top-certificerede klinikker og højt specialiserede læger i Istanbul for at sikre dig et naturligt resultat af højeste kvalitet. Vi tilbyder fulde pakkeløsninger, der inkluderer operation, dansk support, hotel og al transport i Tyrkiet. Du er aldrig alene på rejsen. Få selvtilliden og håret tilbage. Kontakt os i dag for en uforpligtende snak om dine muligheder.

NODA · not a soda

Vi skabte NODA i 2020, fordi vi savnede en drik med ægte ingredienser, lavt kalorieindhold og uden sukker, kunstige sødestoffer eller tilsætningsstoffer. Alt, hvad vi fandt, indeholdt unødvendige ingredienser, selv “sunde” alternativer. Resultatet blev NODA – en genopfindelse af sodavanden. Med 30% presset økologisk frugt og danskvand tilbyder vi en naturlig, lækker og forfriskende drik, som kan nydes af alle. Vores mission: At skabe drikkevarer med fokus på økologi, sundhed og bæredygtighed, som folk kan nyde dagligt. NODA er til alle, der ønsker et forfriskende, naturligt og lækkert alternativ til traditionelle sodavand. Læs mere om vores tilgang her: https://nodacph.com/pages/omtanke

SGC - Arena

✅ 1: Short description (the pitch) SGC Arena is developing a combined TCG retail store, gaming lounge and community-driven event center to help youth, families and adult gamers find a safe, engaging and social space to play, compete and belong. We solve the lack of modern, inclusive gaming- and hobby environments by offering a 655 m² hybrid hub built around TCG, esport, community events and structured activities, powered by strong partnerships, low inventory risk and a highly scalable franchise-ready model. ✅ 2: The What – The problem we are solving Across Denmark, young people and adult hobby enthusiasts lack safe, structured and inspiring spaces to gather around gaming, TCG and shared interests. Most environments are either too small, too informal or lacking supervision, creating a gap between commercial gaming cafés and traditional youth facilities. At the same time, parents struggle to find positive, healthy gaming communities for their children, while hobby players (Pokémon, Magic, Lorcana) lack dedicated spaces for trading, events and tournaments. This problem affects: Children and teens seeking social belonging Adults looking for hobby communities Parents who want structured and safe gaming spaces TCG players who currently lack large-scale physical hubs Municipalities who need modern, engaging offers for youth Retail customers who want combined experiences, not just shops The demand is widespread and growing. TCG, gaming and event-based hobby retail are among the fastest-growing entertainment segments in Europe. Yet Denmark remains underserved with almost no large-scale hybrid centers combining retail, gaming, community and structured activities. SGC Arena fills this gap. ✅ 3: The How – How we solve it SGC Arena provides a 655 m² multi-zone environment combining: A full-service TCG retail store (Pokémon, Magic, Lorcana etc.) A high-end gaming lounge with esport setups A large event area for tournaments, competitions and community gatherings A social “hobby lounge” for trading, crafting and relaxed gaming A forening-driven model with daily structured activities Weekend programs with 500–1.000 visitors Consignationsaftaler reducing inventory risk dramatically A scalable operations manual and franchise blueprint for expansion to 3–8 locations Each weekday features structured activities through our association: Esport teams (20 participants daily) Hobby/TCG clubs (up to 40 per session) Weekends host large-scale TCG events, family activities, adult gaming evenings and trading meetups — creating predictable, high-volume traffic. The concept is built to scale: simple operational procedures, strong supplier partnerships, low-risk inventory, and a community-first structure that can be replicated nationally. ✅ 4: The Why – Our motivation SGC Arena is founded by Heinrich Dam Jensen, former owner of the esports organization Dream Gaming in Rødovre Centrum, where he built a strong and healthy gaming community in 2020. When COVID forced that project to close, it sparked a deep understanding of what young people and hobby-focused adults truly need: a safe, structured, social and modern environment that supports healthy gaming behavior and real-world connections. The vision has grown stronger since. Heinrich has a background in police, defence, leadership and youth work, and has seen firsthand how powerful gaming and structured hobbies can be when given the right environment. This is the foundation of SGC Arena: creating Denmark’s leading chain of gaming- and TCG-based community hubs. The motivation is simple: to give youth, families and adult hobbyists a place to belong — and to build a scalable, commercially strong concept that brings community and business together.

SoundPlugs

We are a creative startup focused on elevating the live music experience for a conscious crowd of music lovers. Many people now recognize the need for ear protection at concerts, yet the earplugs sold at venues are usually low-quality and disposable. We provide premium, reusable earplugs directly at events, making it easy for people to protect their hearing without compromising the joy of live music.

Vievo Media

We are an influencer and content agency specializing in the entertainment industry across Northern Europe and North America. We provide a range of managed services and are currently developing a dedicated content management platform. Our clients include Universal, Wavemaker, Amazon Prime, Paramount, Nordisk Film, SF Studios, and many others.

ClearContract

ClearContract is designed by legal experts with one clear goal: to equip contract professionals with the AI-driven tools they deserve in an increasingly fast-paced culture. At ClearContract, we know that AI can change legal processes for the better by assisting with routine tasks such as contract review and redlining, leading to greater accuracy, efficiency, and fewer errors. Since working with contracts is by its very nature based on text, generative AI has unlocked and expanded the extent to which legal professionals can now benefit from software. We will transform the legal industry by enhancing every aspect of working with contracts. We envision a future where everyone working with contracts can leverage our advanced AI-driven tools to automate tedious tasks while ensuring unparalleled accuracy and efficiency. Our software will empower your team to focus on strategic decision-making by swiftly analyzing vast amounts of data and uncovering critical insights. With a commitment to innovation, compliance, and data security, we aim to set a new standard in contract analysis, enabling legal departments to operate at their peak potential. At ClearContract, we take a pragmatic approach to AI, focusing on its practical applications and tangible benefits for legal teams. Our goal is to leverage AI’s capabilities for meaningful and positive change rather than follow trends. We utilize AI where it excels—automating routine tasks, improving accuracy, and extracting valuable insights. By understanding its limitations and strengths, we ensure our solutions deliver real-world efficiency and reliability, empowering legal professionals to achieve their full potential.

Amass

Amass is an AI application platform for scientific intelligence. Scientific knowledge is scattered, siloed, slow and expensive to search. Amass integrates across this fragmented landscape; Patents, papers, regulatory filings, proprietary documents and data and applies AI to create a structured, cross-linked, and queryable knowledge graph. We build our own domain-specific embedding models to capture subtle scientific signals. We go beyond simple retrieval and enable users to triangulate across multiple sources and trace the evidence behind any output. Who it’s for: biotech and pharma R&D, food-bio and synbio, research institutetes, hospitals, and life-science investors/BD. Why it wins: higher recall across sources, transparent reasoning, and end-to-end automated workflows that turn messy data into decisions and team actions -> quickly and safely. ‍

Coherra Fintech

Coherra is building the leading digital media for finance. We are building virtual relationships by connecting the asset manager with key investors and sharing personalized content that matches their investor preferences. We are redesigning the distribution of financial information, and our global first approach makes it possible for the asset manager to reach a much greater audience and for the investor to locate the unique investor opportunity. Our engine is built using advanced machine learning and analytics of investor behaviour to develop a personalized algorithm tailored to meet the criteria of each investor.

Starred.com

Recruitment is being redefined, and we’re at the forefront of that shift. We’re building the next-generation insights platform for recruitment to empower the hiring frontline with data to make smarter, faster, and fairer hiring decisions. By turning feedback from candidates and hiring teams into actionable insights, we help some of the biggest companies in the world improve quality of hire, reduce bias, and deliver exceptional candidate experiences at scale.

maker

Maker is a member-based non-profit association founded in 2015 as a platform for the maker movement in Denmark and the Nordics. Since then, we've evolved from a traditional makerspace into an open lab and community central for physical entrepreneurs, startups and independent creatives. We develop, share and learn together with our members and across projects in the EU, in Denmark and in the Baltic Sea Region. Together with research institutions, companies, makerspaces and governments, we focus on sustainability and physical entrepreneurship; from open-source hardware to distributed design, aiming to transition makerspaces into circular spaces and develop sustainable practices for recycling materials, local production, and more.

ITU Student Council

This is the official ITU Student Council profile on The Hub. This account was created to support student organisations at ITU in promoting job opportunities and organisational roles on The Hub. All posts shared through this profile are published on behalf of ITU’s student organisations and are not affiliated with the ITU Student Council itself.

PropertyPlanner ApS

PropertyPlanner ApS solves the administrative chaos plaguing field service industries like cleaning and property maintenance. Born from a real-world project, our platform replaces fragmented systems with a single, intuitive solution. We offer dynamic scheduling, live time tracking, and data-driven reporting to cut administrative costs, optimize resources, and enable scalable growth without adding more office staff. Our mission is to make powerful operational management simple and accessible, letting businesses focus on quality service and profitability.

Le Thai & Co

Le Thai & Co is a product consulting partner helping businesses define and execute their product vision. We enable you to build impactful, scalable products that deliver real value. We bridge the gap between theory and practice. Through strategic expertise and end-to-end collaboration, we help elevate product organizations from reactive teams into confident, outcome-driven product organizations.