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SGC - Arena

✅ 1: Short description (the pitch) SGC Arena is developing a combined TCG retail store, gaming lounge and community-driven event center to help youth, families and adult gamers find a safe, engaging and social space to play, compete and belong. We solve the lack of modern, inclusive gaming- and hobby environments by offering a 655 m² hybrid hub built around TCG, esport, community events and structured activities, powered by strong partnerships, low inventory risk and a highly scalable franchise-ready model. ✅ 2: The What – The problem we are solving Across Denmark, young people and adult hobby enthusiasts lack safe, structured and inspiring spaces to gather around gaming, TCG and shared interests. Most environments are either too small, too informal or lacking supervision, creating a gap between commercial gaming cafés and traditional youth facilities. At the same time, parents struggle to find positive, healthy gaming communities for their children, while hobby players (Pokémon, Magic, Lorcana) lack dedicated spaces for trading, events and tournaments. This problem affects: Children and teens seeking social belonging Adults looking for hobby communities Parents who want structured and safe gaming spaces TCG players who currently lack large-scale physical hubs Municipalities who need modern, engaging offers for youth Retail customers who want combined experiences, not just shops The demand is widespread and growing. TCG, gaming and event-based hobby retail are among the fastest-growing entertainment segments in Europe. Yet Denmark remains underserved with almost no large-scale hybrid centers combining retail, gaming, community and structured activities. SGC Arena fills this gap. ✅ 3: The How – How we solve it SGC Arena provides a 655 m² multi-zone environment combining: A full-service TCG retail store (Pokémon, Magic, Lorcana etc.) A high-end gaming lounge with esport setups A large event area for tournaments, competitions and community gatherings A social “hobby lounge” for trading, crafting and relaxed gaming A forening-driven model with daily structured activities Weekend programs with 500–1.000 visitors Consignationsaftaler reducing inventory risk dramatically A scalable operations manual and franchise blueprint for expansion to 3–8 locations Each weekday features structured activities through our association: Esport teams (20 participants daily) Hobby/TCG clubs (up to 40 per session) Weekends host large-scale TCG events, family activities, adult gaming evenings and trading meetups — creating predictable, high-volume traffic. The concept is built to scale: simple operational procedures, strong supplier partnerships, low-risk inventory, and a community-first structure that can be replicated nationally. ✅ 4: The Why – Our motivation SGC Arena is founded by Heinrich Dam Jensen, former owner of the esports organization Dream Gaming in Rødovre Centrum, where he built a strong and healthy gaming community in 2020. When COVID forced that project to close, it sparked a deep understanding of what young people and hobby-focused adults truly need: a safe, structured, social and modern environment that supports healthy gaming behavior and real-world connections. The vision has grown stronger since. Heinrich has a background in police, defence, leadership and youth work, and has seen firsthand how powerful gaming and structured hobbies can be when given the right environment. This is the foundation of SGC Arena: creating Denmark’s leading chain of gaming- and TCG-based community hubs. The motivation is simple: to give youth, families and adult hobbyists a place to belong — and to build a scalable, commercially strong concept that brings community and business together.

Tapp

Tapp is developing a software-only POS suite—tap-on-phone payments, eshop self-order, Native AI data platforms, and AI-assisted menu/setup - to help small UK service businesses ditch expensive hardware POS, solve slow service and rising operating costs, and stay compliant by default, powered by our ultra-fast UX, AI onboarding, leading AI features, and embedded payments. Independent cafés, massage parlors, and any other service spots are squeezed by hardware terminals, clunky back-office flows, and staffing shortages—which translates to slower turnover, longer queues, and lost revenue. Operators also face VAT/receipt/tips complexity and card-data obligations that traditional POS doesn’t simplify. The market is crowded, but legacy and “one-size-fits-all” tools still mean slow UI, multi-minute setup, and rigid pricing. Our analysis of UK-relevant providers shows many still require dedicated hardware or fragmented QR solutions—creating cost, training, and integration friction for small teams. Whilst providing insights on all the data collected, without the user having to ask. Tapp replaces boxes and paper with a phone-first POS: - Tap-to-Pay on iPhone & Android: take contactless cards/Wallets directly on staff or owner smartphones—no reader required. Fully productised in our “Staff” flow. - QR self-order, eshop & pay: guests scan, order, tip, and receive receipts digitally; staff stay focused on giving the best service, not card machines. - AI onboarding & menu import: snap a menu or upload a file; Tapp auto-parses categories/items, generates a store description, and lets owners tweak with guardrails (VAT, pricing, tags, duration). - Built-in compliance for UK SMBs: support for e-receipts, VAT invoice scenarios, and transparent tip/service handling—plus card-data best-practice via our payments stack. - Embedded payments on Adyen: unified acquiring, wallet rails, refunds/chargebacks, payouts, and potential embedded finance/share—with clear IC++ economics and SoftPOS fees. - Elite performance: our internal tests show UX runs 2.7× faster LCP and 3.3× less blocking than a leading competitor—keeping staff in “flow” during rush. Why this wins: zero hardware CAPEX, minutes-not-weeks deployment, faster service cycles, and fewer receipt/VAT/tips headaches—all in a single app the team already knows how to use (their phone). Feature depth is production-ready across signup/KYC, menu, staff, orders, payout views, and refunds per our shipped user stories. Whilst (soon) providing industry-breaking intelligence to make the small merchants play in the big leagues. We started Tapp after watching small venues spend too much on terminals and too long wrestling slow software—only to still miss orders at peak. We dug into the UK compliance tangle (VAT, receipts, tips) and saw a chance to bake the rules into the workflow, not bolt them on. Then we validated the experience with hard performance data and a best-in-class payments partner so owners can serve more customers with less kit and less stress. That’s why we’re doing this: give time back to small operators with a POS that is fast, compliant, and delightfully simple.

ContentClub

WE ARE CONTENT CLUB From Advertising to Relevance Marketing is evolving—moving away from traditional advertising toward formats that capture attention and build stronger brand presence. Already, nearly 40% of CMOs plan to allocate over a fifth of their budgets to influencer marketing—and this trend is accelerating. At Content Club, we turn this shift into measurable results. We create campaigns that don’t get lost in the noise but become part of the culture—ensuring your brand reaches exactly where impact matters most.

Immunordic

We discover proto-drugs and pharmaceuticals for a better future with less disease. We are a b2b service business selling our expertise in finding and developing antibodies, nanobodies, peptide binders.

Meaningful Entrepreneurship

Reimagining how we create value in a changing world. Meaningful Entrepreneurship is an educational project by Startup Guide, which has supported 15k+ entrepreneurs and mapped 70+ ecosystems globally. This initiative began with a research report based on insights from 400 aspiring entrepreneurs across Denmark, revealing that traditional entrepreneurship education no longer resonates with the new generation of founders. Our purpose is to support founders in building ventures aligned with their values through tools and learning experiences socially and environmentally meaningful.

Radiant

Radiant is a B2B Growth Consultancy of 40 Consultants dedicated to sales. We operate within four industries: Tech, Consulting, Professional Services, Finance and we're present in the Nordics, Italy, France, Germany, and Poland. We have our HQ in Denmark from where we invest a lot in culture, with our yearly workcation to Sitges.

Rabatrejser.dk

Rabatrejser.dk is a bootstrapped, tech-driven travel startup with a clear mission: to make quality travel more affordable and accessible. We have built an engine that provides a steady stream of travel offers, which allows us to focus on growth, business development and creating value for travelers. The Problem: Travel is one of the world’s largest industries, yet for most people it is still complicated, time-consuming and often overpriced. Consumers spend hours comparing flights and hotels across multiple platforms and still end up unsure whether they are getting the best deal. Large industry players focus on profit margins rather than customer value, leaving affordable and trustworthy options difficult to find. How We Help: Rabatrejser.dk changes this by offering clarity and affordability. Our platform continuously brings forward curated travel offers that make it easier for consumers to discover and book quality trips at lower prices. By removing complexity, we can focus on building trust and making travel accessible to more people. Our Vision: Our first market exploration is focused on Danish travelers. Denmark is our proof of concept for building a sustainable economic model that puts consumer value first. Once validated, this foundation will serve as the launchpad for our international scaling and growth journey. We aim to build a consumer-first brand in one of the world’s biggest markets. Our ambition is to bring affordable travel to a much wider audience, combining technical strength with sustainable growth. Join Our Journey: The global travel sector holds enormous potential. Millions of people want to travel better, smarter and cheaper, and Rabatrejser.dk exists to make that possible. We have already built the engine. Now we are focused on growth and on shaping the future of affordable travel together with our users.

Capella Lounge

Capella Lounge delivers modular outdoor solutions in the premium segment – ​​where design, quality and experience surpass everything else on the market, according to customers. With modular solutions within saunas, outdoor kitchens, pergolas and lounges, Capella Lounge directly addresses the accelerating demand for home wellness and premium outdoor living.

MiWire Group

MiWire develops advanced 4G/5G antenna solutions that ensure stable, high-speed connectivity for vessels worldwide, helping the maritime industry overcome poor offshore coverage through cutting-edge hardware and intelligent software. Reliable internet connection at sea remains a challenge for shipping companies. Unstable connections limit communication, reduce operational efficiency, and create safety risks. This problem affects thousands of vessels globally and impacts both crew welfare and business performance. MiWire’s antennas combine advanced maritime-grade hardware with intelligent software that automatically optimizes the mobile signal. The result is fast, stable, and secure connectivity, empowering shipowners and crews with uninterrupted digital access.

Safely

Our mission is to bring trust and transparency into one of life’s biggest transactions. Safely makes private car sales secure and simple by combining contract, payment, and ownership transfer in one solution. We help everyday people avoid the risks that usually come with selling or buying a used car privately.

Kuba Group

In 2019, Kuba was founded to bring fresh ideas to the mobility payments space. We launched a mobility platform that’s fast, simple and cost-effective to deploy. Our scalable, account-based ticketing engine is the foundation. Transit agencies can build on this cloud-based solution to launch contactless payments and Mobility-as-a-Service. Kuba is growing fast and its technology is used in more than 500 cities and regions around the world. It is a member of the ICM Mobility Group, an investor in mobility solutions driving a new era of digital payments.

1440 AI

1440 is a connected performance coach that uses AI to enhance coaching and guidance, making it affordable, available 24/7, and deeply contextual by integrating calendar, health data, and other personal data. Our mission is to empower millions to live more purposefully by aligning their time with their deepest aspirations. Through the fusion of AI and behavioral science.

PaiDate ApS

PaiDate is a Copenhagen-based fintech startup working on an account information service in the form of an app that consolidates users’ account information, payments, and subscriptions in one place. Our mission is to empower users with financial insight and control through AI-powered budgeting, payment management, and intuitive digital solutions. We are launching version 1.0 of our app at the end of 2025.

Dalea

Dalea delivers a data platform for research within BioPharma and Life Sciences, providing familiar tools and a frictionless migration for researchers. Researchers forecast industry data volumes will double within 1 year, yet 60% of data is currently still stored on personal computers or in physical notebooks. Despite this issue, there is a clear market gap; two thirds of researchers within the field are dissatisfied with existing options on the market today. This is a major challenge for data replication and scientific collaboration. It stifles the value of created data and greatly inhibits discovery. Larger BioPharma companies resort to re-running experiments, as a faster alternative to looking up results. The market size for Electronic Notebooks and Laboratory Information Management Systems is expected to double in the next 10 years, with industry leaders breaking a staggering $6 billion valuation. Dalea is entirely EU-based, ensuring current and future compliance and data security. Our Academic version launches this Autumn, with an initial customer base secured through partnerships with leading academic labs. Ready to revolutionize research data? Explore our open roles and join us on the front lines of scientific innovation.

FUSE

FUSE is a Danish startup on a mission to reinvent how we consume energy. We combine caffeine and essential vitamins in small, great-tasting powder sticks that can be easily mixed with water anytime, anywhere. The idea behind FUSE came from a real need. As students and young professionals, we constantly found ourselves relying on energy drinks to stay focused and keep going. But the products available were either filled with sugar, came in bulky cans, or simply didn’t feel like something we wanted to put into our bodies. We created FUSE to offer a clean, portable and transparent alternative to traditional energy products. Each stick fits in your pocket and delivers a refreshing, sugar-free boost when mixed with water. No fridge needed, no crash afterward, and no guessing what’s inside. Just clean energy, wherever you are. Our target group is made up of young, active individuals who need focus and energy throughout the day during studies, workouts, events or long shifts at work. We aim to remove the friction of staying energized in a busy everyday life by offering a product that is both practical and trustworthy. At its core, FUSE solves three main problems: traditional energy products are inconvenient to carry, often packed with sugar and additives, and not transparent about their ingredients. We solve this by being light, clean and clear. As we continue to grow, our goal is to build a community of ambitious people who want to perform at their best without compromising on health or convenience.