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Second Foundation

About Innofounder The Innofounder Program is owned and financed by Innovation Fund Denmark. The incubator is operated by Second Foundation and Danish Design Centre. The Innofounder incubator has more than 120 participating startups joining in 2022. Innofounder startups get close mentoring, access to a huge network of the very best experts and partners, workshops and masterclasses, and great benefits & offers on everything from software to coworking spaces and professional services. About Second Foundation At Second Foundation we are experts in supporting early startups helping them grow into great businesses. We draw on our experience from running the predecessor of this incubator – the Innofounder Graduate incubator for the past five years. We conceptualize and drive high-value incubator and accelerator programs, providing startups with essential tools, network and mindsets to solidify their foundation for building a profitable and scalable business.

DoLand

We are DoLand, a Copenhagen-based fintech-startup with a mission to democratize the access to sustainable investing. Our digital platform guides people to invest in areas they find important, such as renewable energy, innovative healthcare and social impact - and tell them about the impact they make. By making it easy, engaging and possible to invest from as little as DKK 500, we aim to create a movement of people investing in a more sustainable future. We have launched a B2B offering enabling companies to active their liquidity, mobilize their employees and recieve a detailed impact report. We have also established a company with two partners targeting high-net worth individuals, using DoLands technology and sustainability expertize.

Yaay

Yaay is revolutionizing travel booking with a video-first and creator-led approach! With Yaay you can discover hotels, experiences, and restaurants through curated short-form videos, made by real travelers. This gives you an authentic and immersive look at each destination before you book it. Yaay also allows you to plan your trip with friends and family by offering trip planner groups, where you can save travel favorites and easily make decisions by voting “yaay” or “naay”. On Yaay, inspiration leads directly to action on the same platform. With our unique Traveler Studio and creator program, any user can become a creator in order to transform their existing and new social media content into actionable booking experiences.

Wardrobe Collectr

THE EARTH NEEDS MORE RESALE Wardrobe Collectr is the solution for luxury fashion lovers who want an easy, safe and fast way to sell their designer pieces as well as spare the environment. We are a concierge consignment platform that connects sellers and buyers of high-end designer items. Our goal is to create a luxury fashion platform where both sides can benefit.

Colorful Standard

Colorful Standard is a four-year-old sustainable essentials brand with flagship stores in London, Paris, Berlin, Zurich, Antwerp, and Copenhagen. The brand was created due to a need within the fashion industry to improve the level of standards and ethics and help undo the damage done to the environment. That's why the brand colors the world responsibly with fair, organic, and climate-positive products in over 50 environmentally friendly colors and 20 plus styles.

Front AI

Front AI has created the next generation of AI-based customer service bots. Our mission is to revolutionize the market by offering services that greatly enhance customer service performance and enable companies to serve their clients 24/7/365. With our solutions our clients can automate up to 50% of their customer service routine requests and release human energy to more valuable work.

Founders

Founders is a startup studio. Together with exceptional entrepreneurs, we build companies from scratch and scale them as independent companies when they gain traction. Whether it’s a bank for freelancers, a way to kill the pain of doing expenses or reimagining life in cities, we are always on the lookout for opportunities to improve the way people work and live. We created Founders in 2012 because we strongly believed there was a better way to build tech companies. Our vision then and now is to refine a model that enables us to co-found successive companies on a single platform that gets smarter with each success and failure. We believe in launching early and iterating fast, knowing that failing is just part of the process on the road to success. Read more about how we work at Founders here: https://www.founders.as/handbook

Twentyfour

Twentyfour is a Copenhagen-based digital agency that prides itself on delivering advanced web development solutions. Our team of experts has created exceptional projects for renowned companies such as L'oreal, The Danish Parliament (Folketinget), Glyptoteket, UN, Unity, and various other companies and institutions. At Twentyfour, we believe that our greatest asset is our team. We hire people from diverse backgrounds and with unique skill sets, creating a dynamic and collaborative work environment. Our agency is comprised of around 20 skilled employees, all of whom are dedicated to delivering exceptional results for our clients. We approach every project with creativity, innovation, and attention to detail. Our mission is to help businesses and institutions realize their digital potential, and we achieve this by developing customized solutions that are tailored to meet the unique needs of each of our clients. If you're looking for a position at a digital agency that's committed to delivering exceptional results and has a proven track record of success, look no further than Twentyfour.

Cliarly

Cliarly is an ambitious startup rethinking the way we write, read, and understand text – powered by AI and driven by accessibility as a core value. We build intelligent tools that integrate directly into where you already work – Word, Outlook, your browser, and more. Our AI proofreader, Cliarly Corrected, offers real-time professional feedback without compromising your personal voice. And with our text-to-speech tool, even the heaviest PDFs and academic texts become fluid audiobooks – thoughtfully formatted and read aloud with natural-sounding voices. For students, that means clearer writing and faster reading. For companies, it means stronger internal and external communication. And for anyone who has ever felt left behind, it means language that is more accessible and inclusive. With Cliarly, it’s not you who has to adapt to the technology – it’s the technology that works for you. We’re doing this because we know how much it matters to be understood. For us, it’s not just about text and speech – it’s about equal access to knowledge, opportunity, and community. Based in the Copenhagen startup ecosystem, we share our office with other entrepreneurs who are passionate about making a difference. And we’re always looking for talented people who – like us – want to use technology to solve real problems for real people. 👉 Ready to help change the way we communicate?

Wemuda

Wemuda is a venture studio and development agency based in Copenhagen. We are a team of in-house designers and developers dedicated to building high-quality software and digital experiences. Our expertise covers user experience design, mobile and web applications and enterprise-scale systems. Agile and adaptable, we work closely with our clients as long-term partners, delivering thoughtful solutions that evolve alongside your business needs.

Frankly Insure

Frankly Insure is a Danish venture-backed insurtech startup founded in 2021, building the future of insurance by delivering simple, affordable insurance solutions seamlessly embedded into everyday life. We’re an agile, fast-growing startup with a versatile and ambitious team, brought together by an urge to create something that people genuinely want and value. Our solution is already validated in the market, with customers and partners who love what we offer. Backed by top-tier investors, including Antler, Tenity, and a strong network of experienced investors, we’re now entering a new phase of rapid growth and looking for exceptional talent to help us accelerate.

DBtune

DBtune (www.dbtune.com) is an innovative AI startup based in the vibrant Malmö area, a short train ride away from Copenhagen, Denmark, and Lund and Helsingborg, Sweden. Since our founding in 2020, our dedicated team of engineers and Ph.D. researchers has been on a mission to revolutionize cloud and database systems using Artificial Intelligence and Machine Learning. DBtune's core technology is a fully automated service designed to optimize databases. Our optimizer, based on machine learning, tailors each optimization to the specific customer workload and hardware in use. This approach leads to improved key performance indicators, making the process of database tuning more efficient and scalable across hundreds of instances. By utilizing DBtune, users enhance their databases' performance while significantly reducing cloud costs and environmental impact. We have garnered support from institutional and angel investors in the EU and the US, along with pre-seed funding from the Knut and Alice Wallenberg Foundation (KAW). With a growing customer base, DBtune is poised to expand its influence even further, scaling our operations to bring AI-driven database optimization to a broader audience.

DigitalGuest

At DigitalGuest, we are dedicated to helping hotels deliver exceptional digital guest experiences through our customizable white-label platform. Since launched in 2016, our platform has grown from a simple digital room folder to a comprehensive platform that helps hoteliers optimize operations, boost revenue, and enhance guest satisfaction. With over 600 customers, we are proud to be the market leader in Northern Europe and the go-to hospitality platform for communication, upselling, and valuable guest insights. Our passion for technology and the hospitality industry drives us to continuously innovate and improve our platform, making it even more beneficial for hoteliers. Want to join us on this exciting journey? 🤩

Plus-Plus

Plus-Plus is on a journey to Inspire creative minds through open-ended play. We want to engage with consumers around the world through timeless products that encourage creativity. One important step in this journey has been to launch our DTC webshop that should be a platform for inspiration and the possibility to purchase our entire assortment. We have a small but very dedicated team but we realize that we need more resources to boost this journey even further. Plus-Plus was developed in the eighties in Holbæk, Denmark. The idea was to create a simplistic toy that would spark the imagination and creativity of children of all ages. The educational market immediately saw the potential in Plus-Plus and supported the idea of simplicity and open play in schools and kindergartens. Today, Plus-Plus is internationally recognized as a high-quality toy brand and the winner of multiple product awards. We are proud of our Danish heritage, and we continue to produce Plus-Plus at our factory in Holbæk. In 2012 we opened US sales offices in South Carolina and Ohio, and Plus-Plus is currently distributed in more than 40 countries around the world. Plus-Plus is a socially and environmentally responsible company. We work with non-profit organizations to support hospitalized children, and our factory and headquarters run on 100% green energy from wind power. All products and packaging are 100% recyclable.

SimplyOrganized

“This will be the year,” you’ve told yourself with enthusiasm and determination, “when I will finally face the garage and its contents! I will fully overhaul my closet, and let go of all those clothes that are outdaded, and that I no longer use! While I’m at it, I will furnish my home office with shelves and a proper filing system so I don’t have a repeat of last year’s oh-my-heck-where’s-the-homeowner’s-insurance-policy incident.” Possibly, also, you have a history of never getting those same organization projects done. SimplyOrganized is the leading organizing company in Denmark. Our ambition is to inspire a clutter-free life by providing various organizing products. We strive to be world's most customer-centric company; to build a platform where people can come and find everything they need to make their lives a little easier. Check it out at www.simplyorganized.dk!