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The PeopleFirst Standard™

The PeopleFirst Standard™ Psychological Safety. Measured. Proven. The Problem Psychological safety is now a legal obligation in 30+ countries. ISO 45003, Danish BEK 1406, the EU Framework Directive, UK HSE Management Standards, Canadian CSA Z1003, and Safe Work Australia all require organisations to assess and evidence psychosocial risk at work. None of them prescribe how. So organisations reach for what they have: engagement surveys. Likert scales that ask people how they feel. Global engagement sits at 21% despite billions spent annually on these tools. Regulators, boards, and insurers increasingly know the difference between an opinion score and a defensible evidence base. The organisations that can't tell the difference are accumulating liability. The measurement approach is broken. We're fixing it. The Solution The PeopleFirst Standard™ is the first independently certifiable standard for psychological health and safety at work. Not a survey. Not a wellness tool. A standard, built on the same logic as ISO 9001 for quality or B Corp for social responsibility. The platform delivers a 25-question scenario-based behavioural diagnostic across 5 dimensions, measuring what people actually do under pressure, not what they say when asked nicely. Results are mapped clause-by-clause to ISO 45003:2021, BEK nr. 1406/2020, EU Directive 89/391/EEC, CSA Z1003-13, HSE Management Standards, and Safe Work Australia Code of Practice simultaneously. Organisations achieving Level 3 or above on our 5-level maturity model earn the independently certifiable PeopleFirst Standard™ mark. Those below receive a full diagnostic report with prioritised, evidence-based recommendations. For Danish organisations, the assessment serves as a validated psychosocial supplement to the mandatory APV process, providing the evidence base that Arbejdstilsynet's own framework requires but does not supply. GDPR compliant by design: no PII collected, sessions destroyed on submission, 20-respondent anonymity floor. Advisory services delivered by a separate team, after the report is issued help organisations act on what they find. Why It Matters 136 independent studies confirm psychological safety predicts team learning, innovation, and performance. (Frazier et al., Personnel Psychology, 2017). Work-related stress costs Danish employers €1.17 billion annually. The conditions that produce these outcomes are measurable and improvable. Where We Are The platform is live at thepeoplefirststandard.com. Active pilot conversations are underway with major Danish employers. The team brings two decades of leadership across military, Ørsted, Novo Nordisk, and startups backed by advisors spanning occupational psychology, enterprise sales, and organisational safety. We are applying for Innofounder funding and building the team that takes this global.

Responsibly

Responsibly is a sustainability tech start-up with vision of making every purchase in the world responsible 🌍 There's no bigger problem out there than the climate, and procurement represents a big part of the solution - when purchase decisions are made on the background of responsible data like CO2 footprint, suppliers have a huge incentive to change. However, procurement is becoming overloaded with complexity. Different frameworks, different data sources, different coverage, making it difficult to make purchase decisions to improve your responsibility profile and scope 3 emissions. At Responsibly, we're trying to solve this issue by using leading technologies and data science, to build a supplier data platform that makes it easier to source responsibly. We're founded by two serial entrepreneurs with previous successes like Dixa and Ofload, and have received pre-seed funding from some of Europe's top VCs and angels. We're now building a top-tier team to tackle this big thing called climate, and have fun while we're doing it 🤘

Sumondo

Sumondos mission is to help people with their day-to-day stress and performing better at their workplace and other health activities. They bring specialist knowledge, that has been used by researchers, space scientists and high performing athletes to their users by using scientifically proven methods.

Voi Technology DK

We're bringing shared electric scooters to the streets of Europe. Jump on a scooter anytime and ride wherever in the city - all free from emissions. We are creating a system of electrically powered scooters around urban centers to provide an affordable, sustainable, and exhilarating way to commute while helping people to reduce their carbon footprint and cities to have a more sustainable transportation network. Founded in August 2018, Voi is a Scandinavian micro mobility company offering electric scooter and bike sharing in partnership with cities and local communities. We believe e-scooters can change how people move in our cities. And we want the transformation to happen in the right way—through innovation, open and transparent dialogue with cities and governments

Flowering.dk

Centrally located in Copenhagen, Flowering is developing bouquets with a reduced CO2 output to help environmentally conscious customers reduce waste and promote sustainability with beautifully crafted, eco-friendly floral arrangements. Flowering addresses the significant issue of flower waste in the floral industry. This problem affects both the environment and flower producers, contributing to unnecessary carbon footprints. The widespread waste impacts growers, retailers, and consumers who seek sustainable alternatives. Our team at Flowering sources surplus flowers that would otherwise be discarded and repurposes them into beautiful, high-quality bouquets in combination with local and certified flowers. By implementing efficient logistics and innovative design processes, we ensure these flowers reach customers fresh and vibrant, reducing waste and promoting sustainability without any intermediaries. The inspiration for Flowering came from witnessing the vast amounts of perfectly good flowers being discarded daily. Motivated by a passion for sustainability and a desire to make a positive environmental impact, we left our jobs and studies to focus on creating a business that not only delivers beauty but also champions environmental responsibility.

Job Squad

We are a Multi-Lingual recruitment company based in Copenhagen, Denmark and Sliema, Malta. We are specialised in recruiting Scandinavians, Dutch, German and French to various positions around Europe. We're a small crew of experienced recruiters who enjoy adding that extra touch of personality and fun to everything we do, the core mission of the company is to help people get a great job abroad and to feel safe in their transition to a life in a new country and new career.

Relink

Relink is a team of venture backed serial entrepreneurs, data scientists, engineers and business developers on a mission is to transform the way people are matched to jobs. We build and train Artificial Intelligence algorithms to understand the fit between people and jobs. Use cases for our technology range form fueling recruitment processes with more intelligence, helping recruiters make better hiring decisions to helping EU governments match their unemployed masses with job opportunities.

Insurello

Every year 6 billion SEK of personal accident insurance compensation go unclaimed in Sweden! Why so? One of the main reasons is that it is extremely difficult to go through the claims process, which requires both time, knowledge and a lot of patience. With Insurello, there is no need to understand insurance specific language, have all the time in the world or have a certain background. We want to help all people claim their accident insurances money instantly online and change the insurance landscape for the better. WHAT HAVE WE ACCOMPLISHED? As of now, we're helping more than 80 000+ people claim their insurances through our platform, and the user count is growing by the hour. We were awarded the Start-up of the Year 2017 award by Business Challenge, and top-100 InsurTech start-ups in the world by Fintech Global. Since 2018, we have raised more than 100 M SEK from leading Venture Capitalist firms and trusted investors who've brought in not just money but credibility, network and business assets. We have built a winning team of ~80 awesome and highly motivated Insurellians based in Stockholm. During the first half of 2020, we have doubled the team! Right now, we are providing opportunities for fair compensation in Sweden and Denmark, expanding to France and Germany in 2021!

Tebi

Tebi is creating the first Connected Restaurant Management System that makes hospitality flow. In one seamless platform, Tebi embeds sales, reservations, kitchen prep, payments, and all the data that powers it, creating smooth service and intuitive insights. Founded by Arnout Schuijff, co-founder of Adyen, and backed by €50 million in funding from Index Ventures & CapitalG, Tebi is built in service of hospitality first. Thousands of restaurants, cafés, bars, and coffee shops across the Netherlands, UK, Italy, Spain, Germany, Denmark and Finland already love running on Tebi.

Memora

At Memora, our mission is to modernise and humanise the experience of memorial care. We help families around the world manage gravesite upkeep, preserve memories, and stay connected with places that matter, without the stress and uncertainty that often comes with it. Since launching, we’ve built a growing, loyal customer base and are expanding rapidly. Backed by leading investors and guided by a team of experienced founders and engineers (ex Kahoot, ex Doordash, we’re reimagining a category long overdue for change. Check us out here: memora.dk - Best New E-Commerce Business in Denmark 2025 (E-handelsprisen) - Best Subscription Business in Denmark 2024 (E-handelsprisen) - 2nd best Marketplace Startup in Europe 2024 (by Speedinvest, DFF, FJlabs) - EY Entrepreneur Of The Year nominee (Scaleup) 2025 - EY Entrepreneur Of The Year nominee (Startup) 2023 & 2024 - CBS Startup Award Winner 2024

Gaveideer.dk

Gaveideer.dk is a online gift shops that helps customers finding gifts for the friends and loved ones. With a huge selection and smart technology our ambition is to make it as easy as possible and fun to finding a gift. No matter if you are searching for a gift for you brother, mother in law, colleague or someone else you will for sure find something that fits the occassion and personality on our webshop.

Spaak Technologies

About Spaak Technologies At Spaak, we are building an AI-native operating system for public affairs professionals. Our platform helps political organisations and big enterprises to navigate and influence the complex and fast-paced world of politics and regulation. Our momentum - Jan, 2024 : Spaak is incorporated - Mar, 2024 : MVP launched in Denmark, first customer onboarded - Apr-Oct, 2024 : Launched 3 core features, onboarded +20 customers and expanded our team all while bootstrapping - Nov, 2024 : Closed our first round of funding in a pre-seed round of €1.5m. Focus for 2025: - Assemble great team of ambitious software developers & political consultants - Launch first market expansion to Brussels - Improve core platform with new, exciting features

Formitable

We're here to help your restaurant achieve online success Our mission is simple. We're here to help restaurants grow sustainably. Restaurants have become lifestyle brands. With forward-thinking digital products, restaurateurs will create the same perfect experience online as they already do offline, resulting in a more valuable and sustainable business.

Stepler

We strive for creative ways to make people healthier, think outside the box – and are always curious to learn new things and get things done. So join us in our mission for health and become part of one of Europe's fastest-growing health apps - Stepler! Physical activity has value for the individual, society, and the world. Our mission is to increase movement incentives by gamifying health and rewarding our users' efforts. The outcome? - A healthier lifestyle and a happier wallet :) Do you have what it takes to change our sedentary world once and for all by gamifying health? Then you might fit into our team of talented heroes.

focalx

We are a tech startup, developing a B2B SaaS product: a AI-based software platform that can identify, classify, and evaluate external damages on cars. It is our ambition to provide reliable, simple, and decentralized car handover processes in order to enable a transition into a new paradigm of the rental and sharing economy! With our software we are leveraging machine learning to enable fleet owners, to automate repetitive work, avoid errors when inspecting cars and provide a standardized service across all branches. Simultaneously, we are helping customers to increase efficiency and cut costs.