CATR is an AI-powered marketplace for catering and events. On CATR you can find, order, coordinate, and handle every type of event in one place. From a department dinner for 20 to a 200-person summer party. One platform, one bill, no email chains.
The problem
Booking an event today is a mess. If you're an office manager planning a summer party or a department head organizing the Christmas dinner, the process is always the same. Five vendor emails. Three rounds of quotes. Scattered invoices. Last-minute scrambles. Stuff goes wrong. The industry hasn't been rethought in decades, and the only ones really benefitting from that are the legacy event agencies who charge €10k+ to coordinate what should be self-serve.
I've spent 20 years in this industry. I've opened and sold restaurants. I've catered the biggest festivals in Denmark. I've run operations for thousands of guests at a time. And the same problems keep showing up: quotes that disappear, invoices nobody can find, orders nobody can track. Everyone in the industry knows the system is broken. Nobody has bothered to fix it.
Why now
Consumers learned to order pizza on their phone. There's no good reason they should still have to call five vendors and chase emails to plan their company summer party. And AI is finally capable enough to handle the operational complexity that crushed every previous attempt at this market. ezCater, Hungry, Foodee. They all got stuck on human-heavy operations.
The future of fragmented industries is marketplaces that pull everyone into one place. Nobody has done for events and catering what DoorDash did for takeaway. The window is open right now.
Where we are
Multible paid MVP test events delivered. Pipeline of mid-sized Danish companies ready to onboard. New AI-first platform I'm building myself. Pre-funding, raising once cofounder is on board.
Next: the wedge
We're going after 20-30 selected office managers in Copenhagen first. They give us repeat usage, real GMV, and the operational learnings AI needs to scale. From there: mid-sized company events across Denmark, then every standard event, B2B and consumer, running on CATR. The longer vision covers the full lifecycle. From "let's host something" through vendor sourcing, operations, payment, and the social layer afterwards where guests get invited, share photos, and stay connected.