We’re building the operating system for modern golf clubs.
GolfMore helps clubs run smarter, sell more, and deliver an excellent experience for members and guests - from the driving range to the simulator room and everything in between.
Our story
GolfMore grew out of Probox24, a self-service vending solution tightly integrated with national tee-sheet booking systems. What started as a single product is now a suite of connected software and hardware that powers daily operations at golf clubs. Today, GolfMore serves clubs across 18 countries, from small local clubs to large, prestigious venues.
What we build
A unified platform that combines payments, access, automation, and admin:
• Driving Range — State-of-the-art self-service payment and ball dispensing
• Self-Service Kiosk — Intuitive on-site purchasing and check-in tied to booking systems
• Voucher Management — Issue, store, and redeem with full auditability
• Simulator Management — Automated access control
• Club Admin (Web) — Operational dashboards, content, and product setup, reporting
• GolfMore App (Mobile) — A 360,000-user wallet for paying green fees, range, and more
Everything is designed to be reliable, revenue-generating, and easy to run - so staff can focus on the golfer, not the system.
Traction & momentum
• ARR ~10m DKK and growing ~25% YoY
• Operating in 18 countries with strong product-market fit
• Recently welcomed a private equity fund as a shareholder to accelerate product and international expansion
Why now
Golf is digitizing - fast. Clubs expect seamless payments, automation, and data visibility, while golfers want frictionless on-course and off-course experiences. With new capital and a multi-year roadmap, we’re scaling the platform, deepening integrations, and launching new modules that unlock real operational leverage for clubs.
How we work
We’re builders. We value momentum, craftsmanship, and reliability. Engineers own problems end-to-end, ship iteratively, and collaborate closely with product, design, and operations. We favor pragmatic architecture, strong testing practices, and CI/CD to keep quality high and releases smooth.
Culture & values
• Ownership: Small teams, big responsibility
• Customer impact: Decisions anchored in real-world club operations
• Quality: Stable systems, thoughtful UX, measurable outcomes
• Kindness & clarity: Direct communication, low ego, high trust
Life at GolfMore (Ry, Denmark)
Our HQ is in Ry, Denmark. We’re office-first because tight feedback loops matter—especially when building hardware-software systems used daily on site. There’s flexibility for occasional home working.
Perks & setup
• Delicious lunch program
• Modern office facilities (bright spaces, focus rooms, meeting rooms, great gear)
• In-house coffee bar with excellent espresso
• New tech gear, supportive teammates, and plenty of room to grow
The opportunity
With fresh funding, strong traction, and a packed roadmap, this is a chance to shape the global platform that powers golf operations - own domains, lead initiatives, and see your work live at clubs across markets.