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Thrift It Up

At our vintage shop, we are solving the problem of diminishing uniqueness and personal style in today's fast fashion culture. Our goal is to provide individuals with a curated collection of high-quality vintage clothing and accessories, offering an alternative to mass-produced, generic fashion items. Furthermore, our vintage shop promotes sustainability and reduces the environmental impact of the fashion industry. By giving pre-loved garments a second life, we extend their lifecycle and reduce the need for new production. This contributes to a more circular economy, minimizes waste, and helps combat the negative effects of overconsumption.

WeCircle

WeCircle is the leading platform for secondhand shops and shops with shop-in-shop concepts. It is a market with specific needs for the both our customers and their sellers. We are on a growth journey and our platform is now geared towards an international expansion as well as an expansion into new areas where we have a competitive advantage. We are targeting a niche in a growing field and have just expanded to Norway with further international expansion ahead.

Drip

Giant ecommerce marketplaces are gobbling up independent shops. Their size enables them to compete on price, shipping speed, and generic reproductions. They’re commoditizing the things that used to be special, handmade, or backed by a brand people cared about. And every time this happens—every time an independent store loses a sale to one of the online giants because of another slashed price—the ecommerce ecosystem is shaken. Another shop can’t keep up, another one shuts down, and another unique choice for consumers is taken off the table. That’s not OK. At Drip, we believe any ecommerce brand should have the tools to connect with their customers and compete online. Niche brands finally have a chance to build genuine, meaningful relationships with their customers in order to build long-lasting bonds. It’s bringing corner store vibes to any online shop in order to give people a reason to keep coming back. Whether it’s heartfelt personalization, timely communication, tailored offers, or just giving a damn, Drip is helping any seller earn loyalty and compete. So, why are we doing all of this? To empower the ecommerce rebellion.

Upsound

In a short span of time, Upsound has become the leading platform for recording studio rental in Denmark, both on an hourly- and session basis. We facilitate a large number of crowdsourced studios throughout the country that rent out their studios through our platform, as well as a vast network of music producers, sound-engineers and songwriters. And in 2024, we changed our name from Juicebox to Upsound, re-branded ourselves at upsound.com, and are ready to take our first international steps! But why is there a need for a platform like ours? Countless musicians across all music industries does not have access to recording studios, which is both due to a lack of studios, that access to studios is often based on personal networks, as well as the fact that existing studios are often very expensive, and the common users therefore cannot afford to use them. But despite this, many studios are often empty, as most of them are rented on a monthly basis by only one or a few owners who does not use them full time, but finding renters for the available days and/or hours can be time consuming. At Upsound we try to solve both problems. With our crowdsourcing of existing studios across the country, we can highlight all the offers out there, thereby bringing the customers and the studio owners together. As of today, we have onboarded 40+ professional studios to our platform, have 1000+ users registered, and have facilitated over 800 bookings. But why us? Because we have experienced the problem ourselves as musicians. We, like many others who start making music, did not have a large network of friends in the industry, and we did not know any producers, sound engineers, or studios, and we certainly did not have money for what we could find on Google. We are therefore heavily dedicated to solving this issue, but have also seen the potential for a highly profitable business endeavor. This combination is why we went directly from university, to working full time on Upsound, to creating a team that have all the necessary skills to solve any problem we may encounter, to being adopted into Innfounder Graduate, to landing our first investment in December 2023, and our ambition is not only to solidify ourselves in Denmark, but to become the leading platform for recording studio rental in Europe.

Second Trend

Second Trend is building a community around a marketplace, to inspire and empower consumers to think secondhand first. We are looking for passionate people that want to help drive the secondhand agenda and join a startup team on a journey to build an awesome tech company, based in a marketplace for selling and buying secondhand lifestyle goods.

vove

Vove is changeing how sustainable household essentials are bought and consumed. We are disruption the home goods market by creating the most sustainable product for every essential at home. Best for the person using it, the planet, and for everybody involved in the making. We're utilizing technology to simplify the buying process for new customers: making it easier to find the right products, replenishment and consumption needs while giving Vove valuable first-party data to use for business developments and micro-segmentation. Our products are sustainable but don’t compromise quality or convenience. Re-imaging sustainable products, refills, consumables and the buying process by consolidating it, as consumers increasingly want a few brands to love instead of a lot of brand to like. Simply put Vove offers sustainable essentials for you, your home, and our planet.

Your Local Flower

Your Local Flower was founded in 2020 in the belief that the future of flower shopping is both local and digital. Our mission is to provide independent florists with an online 'venue' and the opportunity to display their unique and creative flower decorations. From the talented individual florist who wants to strengthen his or her business to the enterprising florist who wants to reach a wider audience. What is Your Local Flower? Your Local Flower is an online marketplace and e-commerce solution, that allows florists to sell flowers and bouquets online directly to consumers around the world through their own online stores and a shared marketplace. On Your Local Flower, consumers can find and send unique bouquets bound by local creative florists across the country. Whether customers are looking for a large bouquet of long-stemmed red roses, or a unique, creative design, Your Local Flower gives consumers the opportunity to find and send the perfect decoration. For store owners, we have transparent terms and fair prices. Our platform provides powerful sales, marketing, and analysis tools that help store owners simplifying their online channels and focus on what they love, designing beautiful decorations of high quality. We have already connected more than 50+ local florists with consumers from all over the world. Right from Scarlett in London, who bought a bouquet for her friend in Denmark, to Jens, who bought a bouquet for his mother in Bjerringbro. It is a great pleasure to help inspire local trade throughout Denmark and beyond the country's borders. Why Your Local Flower? The online trade of flowers is characterized by a monopoly-like market. With a few large players and many smaller ones. It's incredibly hard to breakthrough in the market for small individual florists, who cannot compete, with the massive marketing budgets of the large players. Therefore, many physical flower shops miss out on the opportunity to go online and reach out to a larger market, as it is often expensive, cumbersome, and resource-intensive when they already have a physical store to take care of. Your local flower enables independent flower shops to start their online sales in a fast, easy, and cost-effective way that allows them to expand their market significantly. At Your Local Flower, you can set up your own store in less than 5 minutes. Sell online directly to your customers through your own unique link, or through our marketplace. It's free to get started. We believe that good floral design and beautiful decorations are created by florists, who know their customers personally and who have passionate employees with a true understanding of what good customer service and good craftsmanship are. We're helping them give customers that experience online.

Bobu

Bobu is a subscription based children's book club delivering personalized boxes with curated books. Our goal is to make children's books and good reading experiences more accessible, and will remove the hassle of choosing between the many thousands of titles across unmanageable age groups and businesses. Furthermore we want to help promote the joy of reading, and have a vision to create happy and imaginative children who, through books, get a language and an opportunity to put their feelings into words.

Compar

Today's beauty market is a jungle to navigate, exactly 70% of beauty consumers are overwhelmed by too many product choices and information. They waste time and money trying to find the right products for them. Compar offers revolutionary AI models for the Beauty industry utilized in the Compar App to scan your unique face and hair features, providing you with personalized and scientifically backed beauty advice. Discover the perfect products on the first try, save money, reduce plastic waste, and boost your confidence. With our AI Beauty Advisor right at your fingertips, you'll access a wealth of knowledge beyond what a traditional beautician can offer.  Our founder & CEO is Thea Emilie Larsen, a software engineer passionated about AI, algorithms, and Beauty.

Molly - Shopping Assistent

In Denmark, we trust each other. Even people we don't know. That's how our everyday life is built. Our country's economy. Our welfare society. And it's one of the finest things our small country has to offer. But that trust is also what can affect us online. Digital development is constantly changing pace and form, making it even harder to know who we can trust and when we're being scammed. Because online, we are constantly at risk of being led astray - either by ourselves overlooking the best price, or by fake webshops stealing our money or, in the worst case, our identity. That's not fair. But we understand that it can be hard to figure out. And that it can be confusing to find your way around the internet's vast shopping center. In fact, it can even be difficult to figure out how to make the best purchase online. Even if you're a discount hunter. We don't think that's the right way to spend your time and energy. What are we fighting for? That's why here at Molly we strive to make online shopping better. We do this by giving you the overview that makes it easier for you to make the right choice. We're an almost invisible shopping assistant that lives in your browser. While you shop, we scan the web and ask all the important questions: Can you get a discount? Is the item cheaper on another site? What do the reviews say? And we give you the answers in a tiny label on the right-hand side of your browser. All for free. Easy, right? Transparency Our goal is to help you by creating more transparency in online shopping. We believe this should be a standard because it puts the consumer in a better position. But it isn't. Yet. For us, transparency means removing the noise before, during and after your purchase, so you have more than just your gut feeling to go by. We can do this because we keep an eye on the internet, because as part of our invisible community you help others when you use Molly, and because we're constantly working to get even better at helping you when you shop. With Molly by your side, you'll automatically get tips that can save you time and money. We'll never tell you what to do - that's entirely up to you. But we promise you'll be surprised by what your invisible ally can do for you. How was Molly born? The Molly app was founded in the fall of 2021 by three passionate entrepreneurs: Mads, Peter and Simon. We share a common interest in helping consumers save money and improve their online shopping experience. With our different backgrounds and expertise, we have together created an app that has made it easy for users to find the best prices, discount codes and product reviews across different online shopping platforms. Danish entrepreneurship 🇩🇰 Based in Denmark, the Molly app helps more than 325000 Danish consumers save money and have better online shopping experiences. As a proud representative of Danish entrepreneurship, we continue to improve and develop the Molly platform and our dedication and expertise has made Molly a very popular app among consumers where more than 8000 users have rated the app with an average rating of 4.9/5.0.

MAAMI Home

We are a company founded in Porto, Portugal where we are not only designing the elegant minimalistic furniture but also have a factory to produce it straight after the design is finalised. MAAMI HOME- each series is designed to have everything that really matters. For that reason, there is no place to the superficial, to the decorative without function. The materials’ choice is aligned with a function and extreme sensitivity, resulting in design objects with a deep purpose. Marble stone, from various origins, is the main matter in our work. Historically associated with grandeur, marble is integrated into objects that demonstrate the immense versatility of the stone - strong but elegant, rough but sophisticated, subtle but impressive.

Datapult

At Datapult we are developing a SaaS to help companies schedule employees working in shifts with artificial intelligence. While we might talk about the post COVID-19 future of work thousands of employees need to punch in at hospitals and factories to make the society work in the future. We think it is worth helping them with innovative technology such as artificial intelligence and cloud computing. Datapult is founded by serial entrepreneur Jacob Knobel and is one of the most cited AI startups in Danish media.

stwentyfive

stwentyfive is a digital performance agency on a mission to help Danish brands scale abroad. Our international team is based in Copenhagen and with more than 10 years experience of working with international companies, we know what it takes for Danish companies to scale into new markets successfully. We believe that success happens in the space between data, tech and talented people. We are a good mix of young talents and experienced marketing professionals and we're constantly looking to grow the team with the right people. So if you're interested in working as a consultant, digital specialist or country manager - you're the one we're looking for!

Samlino.dk

Samlino.dk's vision is to become Denmark's leading and most comprehensive online portal for comparing products, services and services within finance, insurance and the internet. We strive to always give our users updated and accurate information on the best prices on, among other things, insurance, loans, broadband, mobile telephony and more. https://www.samlino.dk/a-kasse

Perma Padel ApS

Perma Padel is on a mission to become a leading global racket sports brand and equipment manufacturer, defined by an unwavering commitment to premium performance, sustainability, and innovation. Perma Padel is the first to apply a novel industrial manufacturing process for padel rackets using 100% recyclable thermoplastic carbon fiber, unlocking a new era of performance, sustainability, and scalability. By moving from manual labor to precision automation, we slash manufacturing time significantly, while delivering a product that is twice as durable as the competition. Our Core Innovations Include: MonoFrame™: A supercar-inspired unibody design that removes the traditional hollow internal frame. This creates a stronger racket with a larger, more forgiving sweet spot. OmniCore™: High-grade foam from edge to edge. This eliminates dead zones, maximizes energy return, and significantly reduces vibration to lower the risk of injury. FutureFiber™: Our proprietary thermoplastic carbon fiber allows for a fully circular model. Unlike toxic epoxy-based rackets, our materials are 100% recyclable and enable zero-waste manufacturing. We have already secured a launch partnership with Denmark's biggest retailer and have an organic waitlist of over 700 players. We are currently finalizing product development for a Summer 2026 launch.