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Traction

At Traction we help ambitious eCommerce businesses grow by optimizing the way they go to market. We do this as investment partners by providing capital and resources in creating world class marketing programmes that make our portfolio companies get the right customers, grow faster and ultimately win markets.

Supplybase ApS

Supplybase is a platform which streamlines activities related to outsourcing of part manufacturing. If you can order your favourite pizza online in 5 minutes - why does it then have to be such a time-consuming and frustrating process to order a piece of lasercut metal or a 3D printed prototype? While the B2C industry is becoming increasingly digitalized, utilizing data to optimize inventory, product flow and customer engagement, the B2B industry is lagging behind. This is especially true within the industrial order-producing companies, where many companies have little online presence, and in the industry, only 19% have websites with online purchase options. The ambition of Supplybase is to become a multisided platform, where purchasers, engineers and hobbyists can identify, trade with, and review the many order-producing suppliers of metal, plastic, and 3D printed parts. This is done by improving the process from identification and request for quotation, to purchase and repurchase in an easy and streamlined online experience. Using this platform, the order producing companies can capture and use their own data, gathered during the quotation/purchase/repurchase process, in an easily understandable manner. How do we achieve this? We start by creating a searchable platform. The we build the tools to help both sides of the transaction, to achieve a smooth purchase process. Supplybase is founded by Sebastian Schlicker based on his experiences when dealing with order producing companies within metal and 3D printing, through his work as a Mechanical Development Engineer and Product Manager in the robotics industry in Odense. SEARCHING FOR TECHNICAL CO-FOUNDER – Are you located in Odense? Are you interrested in start-ups? Do you want to help build a scalable company? Do you feel the urge to start your own entrepreneurial journey? Write Sebastian Schlicker today! We accept inquiries from other roles as well. Contact us to hear more.

Lalatoys

Lalatoys is a new startup, building a sharing economy retail service for children’s toys. The concept is simple: you sign up and pick the toys you want to play with. Whenever the toy becomes needless for your child, send it back and get something else. Billions of dollars are put into the children's toy market yearly, and of these, millions of unwanted toys are send to landfills every year. What is even worse is that a high amount of children's toys are produced from non-biodegradable plastic. By swapping instead of shopping, we can let our children play in a more eco-friendly way. We launched in Marts 2021 and spend more than a year to adapt and develop the concept to fit the market. Now we have had +1000 subscribers and expect to grow steady through the next year! Aside for daily operation and development of the platform and its features which is essential for us to be a scalable business. The idea started, when I, Dinesan, became father for the first time last year. We bought a lot of toys for our daughter (and still do), but in the end it showed that most of the toys our daughter didn't play with after a very short period - it was quite frustrating that we spend money of something, we either would loose money on reselling and would pile up together with the rest. Currently we are three people in the team: Dinesan Rasiah (Founder - CEO) Christian Nielsen Henriksen (Co-founder CTO) Nicolai Varney (CMO) Jannie Varaney (COO)

Sharing Market

Consumers and businesses can sell/buy products & services in our online service portal. Sharing market is an online e-commerce business, combined with a freelancing platform, refers to buying and selling of goods online and finding professional services over the internet. For instance a freelancer platform where professionals can offer their services to our customers seeking assistance. The two combinations of e-commerce combined with a freelancing platform make our product unique and that’s why we stand out in the market. We gather skillful professionals on one platform to offer their services to our customers seeking assistance. In recent years, e-commerce & freelancing platform services have experienced exponential growth due to advances in technology and changing consumer preferences. It has become a vital component of the global economy, with businesses of all sizes leveraging its potential to reach wider markets and increase profitability. The purpose of this executive summary is to provide you with a comprehensive overview of the key aspects and trends in the e-commerce industries. Consumers can create a free non-binding assignments and share it with local dealers who is registered in our online service portal.

Morph

We back bold entrepreneurs in their earliest stages and help shape the foundation of their aspirations. We classify investments into three categories; BUILD, SCALE, and FOMO. Building cases are companies that are so early that the company might not even be registered with the authorities yet. It’s merely an idea that we need to shape together, right from the beginning. Here we put in lots of hours and enough capital to build a minimum viable product and test the product on the market. If successful, we move to a scale-up phase investing more money and/or raise capital from external investors. SCALE cases are more developed. The first team is there, and they are close to a product-market fit. We help build the foundation with capital, advisory and agreed-upon milestones within, e.g., legal work, growth hacking, or strategy. Finally, yes, we do also invest in FOMO cases with only capital…

Take Offer

Take Offer is Denmark's large online travel club with over 400.000 thousands members and still growing! Every year we send thousand of people on vacations and get-aways. Our main target is to make it easy and simple for you to travel with good substantial discounts. Take Offer ensures that you on a regular basis get exciting deals directly to your mailbox. We hope these emails and our website will work as an inspiration, that will ensure a travel experience, that you will never forget. All offered destinations on our website must be places that we would travel to ourselves. The team behind Take Offer consists of employees who are all passionate about travelling and want to inspire others to go on small or large breakaways from everyday life.

Brand Leadership Community

The Brand Leadership Community (BLC) is a Copenhagen-based startup that has evolved from a series of events into a living learning and relationship ecosystem designed for the professionals behind the world’s leading brands. We serve as a strategic knowledge bridge connecting Brands, Agencies, and Technology Vendors—including iconic Nordic names like Maersk, LEGO, Pandora, Aller Media, and Bang & Olufsen (B&O). The Problem We Are Solving Modern brand building is increasingly complex, yet professionals face three critical roadblocks: o The "Martech Gap": Organizations invest millions in complex enterprise software (from a landscape of 14,000+ vendors) but fail to maximize its value due to siloed knowledge and a lack of platform-specific expertise. o Impersonal Networking: Traditional industry conferences are often impersonal "sales pitches" where real peer-to-peer connection is rare and tactical insights are often hidden rather than shared. o Leadership Isolation: Senior leadership can be lonely, and many operators lack a confidential space to compare notes, share "crime scene" stories of failed implementations, and solve challenges with trusted peers. Our Solution We facilitate "relationships that matter" through a multi-layered platform for professional growth: o Strategic Event Formats: We run premium, intimate gatherings like Masterminds and energetic Jam Sessions that prioritize facilitated problem-solving over standard presentations. o Specialized Tech Tribes: We build software-focused sub-communities (e.g., Adobe, Google, and Amplitude tribes) where practitioners help each other drive adoption and innovation. o Knowledge-Based Publishing: Through BLC Insights Magazine, we translate live conversations into evergreen editorial content, creating a repository of peer-endorsed wisdom that guides decision-making. o High-Value Networks: We facilitate high-ticket Network Groups where senior managers workshop real-world problems in an exclusive, non-technical setting. Why We Do It & Current Focus We believe that better content leads to better conversations, and better conversations lead to stronger brands. In an AI-heavy landscape, authentic human connection and peer-led learning have become the ultimate premium. As we enter 2026, BLC is transitioning from "momentum to maturity" by professionalizing our operations through a structured OKR framework. Our current growth focus is centered on student engagement. We are actively recruiting ambitious Interns and Student Workers, primarily those studying Marketing, International Business and/or Business Administration, who want to act as "process engineers". These recruits will help build practical structures and playbooks while serving the architects of global brand leadership.

ShopHelten - Shopify bureau

ShopHelten er et dansk teknisk bureau med fokus på Shopify. Vi specialiserer os i udvikling, integrationer, optimering og tilpasning af Shopify-webshops, herunder både frontend- og backend-løsninger. Siden 2020 har ShopHelten været Shopify-partner og i 2024 blev vi opgraderet til Shopify Plus-Partner, hvilket understreger vores tekniske ekspertise og erfaring med komplekse Shopify-løsninger. Vi er baseret i Køge og har opbygget et stærkt ry af vores særdeles tekniske viden.

CoCoach.com

At Cocoach.com, we are revolutionizing how coaches build and scale their online businesses - through the power of AI. Our all-in-one platform supports professional and aspiring coaches by providing everything they need to grow their following, build their websites and apps, acquire clients, and succeed in the ever-evolving digital space. We are on the lookout for a talented Brand Manager to take ownership of all our owned media channels and help us shape the next chapter of our growth story.

Piohni Matcha

Matcha is no longer a trend, it's a lifestyle obtained by millions. We help the best hotels and cafés attract and convert first-time tasters into new regulars with our speciality matcha. Much like wine, matcha comes in 100 different qualities and tastes. We tried 147 Japanese sorts to find the absolute best (and not bitter) matcha, today loved by many. We are a team who loves matcha, a wholesome everyday and dedicated to grow your career by scaling the presence of Piohni worldwide.

Nspire

We assist our clients in achieving online success through a strategic and technically-driven data-centric approach. We dare to execute! We provide mission-critical consultancy, enabling our clients to grow their digital business. This is achieved through the development of tailored websites and online stores, digital strategies, and digital marketing.

Raney Consulting

Overview Raney Consulting is a specialized SEO agency that is ambitious and dedicated to creating organic winners in the digital space. We focus on increasing traffic and conversions through a strategic approach to SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization). Our agency helps businesses from various sectors, including E-commerce, B2B, SaaS, and service companies, to enhance their online presence and achieve measurable results. Problem-Solving The digital world is complex and constantly evolving, and at Raney Consulting we address the challenges businesses face in navigating this digital jungle. We perceive SEO as a digital compass that guides businesses toward success in a perpetually online world. We assist businesses in optimizing their websites, content, products, and overall customer journey to ensure they are found by the right customers at the right time. We blend SEO with brand management and online marketing to create tailored and highly effective solutions for their clients. Vision: At Raney Consulting we aspire to be recognized as the most forward-thinking and quality-focused SEO agency in Denmark, consistently creating measurable results and enhancing the visibility of their clients' businesses in an increasingly digital world. Values: Engagement: We always go the extra mile (or run the marathon) for our clients, ensuring that the solutions provided have a real impact on their online presence and business. Forward-thinking: At Raney we pride ourselves on staying ahead of the latest trends and methods in SEO and digital marketing, ensuring our clients always have access to the most advanced and effective strategies. Quality: Quality is not just an ambition but a standard, ensuring that from the initial SEO analysis to ongoing collaboration, high standards are maintained. Collaboration: Building strong, long-lasting relationships based on mutual respect, trust, and open communication is pivotal. Clients are not just our customers but our partners.

Reaktion.com

Looking for an exciting company to work for in the field of ecommerce, marketing, and tech? Look no further than Reaktion.com, your ecommerce operation and optimization platform. At Reaktion.com, we are dedicated to helping agencies and fast-growing ecommerce companies achieve their goals through a comprehensive suite of tools tailored to agencies and ecommerce businesses. Our Expertise: As an official e-commerce tech partner at various e-commerce platforms, we have a deep understanding of the e-commerce ecosystem. Additionally, as an official Google Ads Tech Partner, we offer cutting-edge solutions to maximize advertising effectiveness and profits. And that's not all - we are also proud to be an official Meta Tech Partner, enabling us to leverage the power of these platforms for optimal results. ✅ Official Shopify Tech Partner ✅ Official Google Ads Tech Partner ✅ Official Meta/Facebook Tech Partner What We Offer: Reaktion.com serves as the single source of truth for all ecommerce and marketing data for over 1.000 ecommerce stores and approximately 75 agencies in the Nordics. Our platform empowers businesses by providing comprehensive marketing tracking, analytics, profit optimization, financial analysis, and deep insights into ecommerce operations. With our expertise and tools, you can make data-driven decisions and unlock the full potential of your ecommerce business. Why Join Reaktion.com: When you join Reaktion.com, you become part of a dynamic and innovative team that is passionate about driving success in the ecommerce industry. We foster a collaborative and supportive work environment where creativity and initiative are encouraged. You'll have the opportunity to work with top-tier clients and gain exposure to the latest technologies and trends in the ecommerce space. As a new employee at Reaktion.com, you'll be entrusted with significant responsibilities from the start, allowing you to make a real impact in the ecommerce industry. We welcome individuals from all backgrounds and strive to create an inclusive workplace where everyone feels valued and empowered. Join us at Reaktion.com and be part of a company that is at the forefront of ecommerce innovation.

Neble + Rohde

Bliv en del af Neble & Rohde – Fremtidens Performance Marketingbureau Hos Neble & Rohde er vi ikke bare et performance marketingbureau – vi er et passioneret team dedikeret til at hjælpe premium e-commerce brands med at vokse og nå deres fulde potentiale online. Vi skaber fremtidens e-commerce brands gennem en perfekt balance mellem brand awareness og performance marketing, og vi søger nye kolleger til at være med på denne spændende rejse. Hvem er vi? Vi er et specialiseret marketingbureau med fokus på Direct-to-Consumer (DTC) brands. Med mere end 10 års erfaring og en portefølje, der spænder over 100+ ambitiøse brands, har vi hjulpet vores kunder med at skalere fra 5 mio. til 100+ mio. DKK i omsætning. Vi administrerer årligt marketingbudgetter på over 250 mio. DKK på tværs af kanaler som Meta, TikTok, Pinterest, Google, Klaviyo og Shopify. Vores tilgang er langsigtet – nogle af vores kunder har været hos os i mere end 5 år – og vi driver endda selv et e-commerce brand, så vi forstår, hvad det kræver at lykkes. Hvorfor vælge os? Vi er skabt på en fælles passion for e-commerce og performance marketing og arbejder kun med en kurateret portefølje af ambitiøse brands. Vi tror på, at de bedste resultater skabes af mennesker, der ikke bare er dygtige, men som også trives. Derfor tilbyder vi et arbejdsmiljø, hvor der er plads til både høje præstationer og pauser – hos os er der ikke tale om en 24/7-kultur. Vi ved, at energi og trivsel er afgørende for at nå vores mål. Hvad kan du forvente hos os? • En klar vision om at blive blandt de bedste inden for performance marketing • Et stærkt fællesskab med dygtige og passionerede kolleger • Muligheden for at arbejde med nogle af markedets mest ambitiøse DTC brands • Et arbejdsmiljø, hvor der er fokus på både vækst og trivsel • Tæt samarbejde med nogle af de største platforme og værktøjer inden for e-commerce marketing Hvem leder vi efter? Vi søger dig, der brænder for performance marketing og e-commerce. Måske har du erfaring fra bureau eller in-house hos et DTC brand? Måske er du klar til at tage det næste skridt i din karriere og være med til at opbygge fremtidens e-commerce brands? Uanset din baggrund, skal du have lyst til at være en del af et team, der arbejder målrettet, men samtidig værdsætter balancen mellem arbejde og fritid. Tag næste skridt Vil du være med til at sætte nye standarder for performance marketing og skabe resultater, der virkelig gør en forskel? Så er Neble & Rohde stedet for dig. Vi glæder os til at høre fra dig! 🌟

DUFFLE

Duffle is transforming travel retail. We offer travelers the best deals, special promotions, and premium brands from a variety of airport retailers. We partner with leading retailers, from duty-free to food & beverage and offer the latest promotions and exclusive brands. It’s simple - place an order through the Duffle app and within minutes our DUFFLE runners will deliver it to your gate.