At Traction we help ambitious eCommerce businesses grow by optimizing the way they go to market. We do this as investment partners by providing capital and resources in creating world class marketing programmes that make our portfolio companies get the right customers, grow faster and ultimately win markets.

We are re-thinking the old dusty online booking business. Primarily for hairdressers and beauticians. We have already taken the leadership on the danish market with the most intuitive and innovative booking system, but hey, we have more cool ideas and are about to enter Europe. Wanna join our team to make the rocket go sky-high? Read more about us on www.klikbook.dk

Naetion is working to create the world’s largest on-chain professional network. Naetion operates at the crossroads of consumer and crypto, allowing the general public to participate in the emerging web3 industry. Naetion acts as an umbrella for everything you may need. Quest - the “business in a box” for service providers, talent, and creators is still around. It’s a solid first step, however, we intend to provide a platform that assists you in reaching your life goals as well. PAEYROLL - is an HR tool that allows businesses to turn payroll into revenue. MONAEY - is a neo-bank where your earnings are always yours, and features like staking become easier than ever.

Mads Olesen Holdings is owned by entrepreneur Mads Andreas Olesen. After selling his first companies for more than 100 mio. kroner, he now invests in startups, real estate and more through Mads Olesen Holdings (CVR: 36917997) and subsidiaries. In 2020, Mads Olesen Holdings invested in more than 50 ecommerce businesses through its investment in MXNEY.io, that specializes in alternative ecommerce funding. In 2021, the holding company is looking to add 10 properties to its current portfolio of 19 rental properties.

Sharedrobes is making fashion more sustainable & circular. We are rethinking the way fashion is consumed. The Sharedrobes platform is an app, letting female gen z's discover and shop fashion from sustainability conscious brands. In the app, we also help our users optimize and swap their wardrobe while making smarter purchasing decisions that match what is already hanging in the closet. Our users also have the opportunity to become inspired by other user’s wardrobes and outfit combinations. The app has been developed with the consumer experience in mind, which makes it easy for sustainability focused brands to reach ideal customers and handle its online sales efforts. At the same time, we save our users both time and effort in finding high-quality sustainable fashion brands while minimizing mispurchase.

Adtraction er et internationalt affiliate- og partnermarketingnetværk med lokal tilstedeværelse i de nordiske lande, Storbritannien, Spanien, Holland, Tyskland, Polen, Østrig, Frankrig, Italien og Schweiz. Vi arbejder med store lokale og internationale brands og hjælper dem med at øge onlinesalget gennem vores forbundne partnere.

MOSSYFROG is a modern print-on-demand platform for personalised cards and invitations. We combine unique designs from independent creatives with technology and AI, making it easy for customers to create something personal, visually strong, and meaningful for life’s special occasions. MOSSYFROG is built for customers who value unique design, quality, and personality. Our ambition is to make MOSSYFROG Denmark’s preferred platform for personalised cards and invitations — known for design quality, innovation, and a modern customer experience that makes it easy to create something truly special. The platform is built on Shopify and integrated with one of the market’s most distinctive online design tools, making it possible to personalise designs directly in the browser.

Join Yuaia Haircare – Where Innovation Meets Natural Beauty At Yuaia Haircare, we believe that great hair starts with great care — and that starts with us. We are a fast-growing, Danish beauty brand on a mission to revolutionize haircare through natural ingredients, high performance, and a passion for empowering individuals to feel confident in their hair. Founded on a deep commitment to quality and sustainability, Yuaia Haircare combines the best of nature and science to create products that truly make a difference. From nourishing shampoos to innovative treatments, we design every product with integrity, care, and results in mind. Why Work With Us? ✔️ Dynamic Growth Environment – Be part of a young, ambitious team that’s scaling fast across Europe and beyond. ✔️ Purpose-Driven Mission – Join a brand that genuinely cares about people, planet, and performance. ✔️ Creative Freedom – We value initiative, fresh ideas, and bold thinking. Your voice matters here. ✔️ Flexible & Supportive Culture – Enjoy a workplace that supports work-life balance, personal development, and collaboration. ✔️ Real Impact – See your work make a tangible difference in a growing business and in the lives of our customers. Whether you're passionate about marketing, product development, e-commerce, or customer experience, Yuaia Haircare is the place to grow, innovate, and thrive. Ready to shape the future of beauty with us? Let’s grow together.

Wopla is a facility management platform designed to simplify how companies manage the services needed to operate their offices efficiently. The central aim is to facilitate a straightforward transition towards more sustainable practices. One of the key features of Wopla is its CO2 tracker, which provides transparency in monitoring and reducing carbon emissions. By using Wopla, businesses can more effectively oversee their environmental impact, making sustainability an accessible and integrated part of their everyday operations.

Go Go Garden is a online marketplace connecting homeowners with local garden enthusiasts across Denmark. Whether you need help with lawn mowing, weeding, hedge trimming or other gardening tasks, Go Go Garden makes it easy to find a local gardener. With a large network of individuals who enjoy garden work, customers can simply place an order, and within two business days, an experienced gardener will reach out to confirm the details. All gardeners on our platform are hand-selected and we make sure to always find the best match for our customers.

We are a Scandinavian digital marketing company, who both create amazing online organic traffic results for our clients in the space of primarily search engine optimization, as well as creating and maintaining a large number of online media, focusing on test and reviews of consumer products, creating a better shopping experience for consumers in the Scandinavian countries.

We're creating a world where it's easy for everyone, anywhere to buy better. SARTH is a one-stop-shop platform gathering the most responsible brands. We curate only the best products, help consumers navigate the sustainable fashion jungle and make ethical fashion accessible to all. Everyday, we buy products that impact people and the planet. But we rarely have the information we need to make positive choices about what to buy. When brands actually do make sustainability claims, it can be hard to tell what’s genuine and what’s greenwash. For those who actually want to purchase better and more consciously it is very difficult to know where to begin, where to look and what to look for. At SARTH, we help consumers drive change through their purchasing power via transparency and evidence from the supply chain and third party certifications and standards. We verify the third party certifications and evaluate the supply chain from tier 4 to tier 1, the brand itself and the design process with circularity in mind. We eliminate greenwashing. We make transparency, traceability and accountability information available for all products on SARTH, so everyone can make informed decisions on facets that impact the environment, social aspects and governance when shopping for clothes. We also inspire, influence and educate consumers in becoming more conscious and how to take better care of the clothes you buy and already own, so that it last longer. It is our opinion that we as retailer have as much responsibility as designers, brands and consumers to create a better tomorrow. Therefore it is our finest job to be the most responsible choice when shopping. Never has it been easier to make the right choices when shopping. At SARTH we don’t sacrifice style nor ethics.

Bobu is a subscription based children's book club delivering personalized boxes with curated books. Our goal is to make children's books and good reading experiences more accessible, and will remove the hassle of choosing between the many thousands of titles across unmanageable age groups and businesses. Furthermore we want to help promote the joy of reading, and have a vision to create happy and imaginative children who, through books, get a language and an opportunity to put their feelings into words.

Undy is delivering super comfortable underwear and socks for men. We primarily sell our products through our membership, where you are able to receive 2 pairs of underwear or 5 pairs of socks every 3 months. As a member at Undy you'll never have to think about buying new underwear again. You'll have access to your own controlpanel, where you are able to change size, color, next delivery data, change the monthly interval, etc.

ECO Shades is an eco-friendly sunglasses brand from Denmark, creating beautiful sunglasses in recycled and biodegradable materials, in a premium quality 🌱 We envision a world where high-quality, stylish eyewear is accessible to everyone, and where the fashion choices we make do not come at the expense of our planet. ECO Shades is more than just a brand; it's a movement towards a more sustainable and fashionable future.