In Denmark, we trust each other. Even people we don't know. That's how our everyday life is built. Our country's economy. Our welfare society. And it's one of the finest things our small country has to offer. But that trust is also what can affect us online. Digital development is constantly changing pace and form, making it even harder to know who we can trust and when we're being scammed. Because online, we are constantly at risk of being led astray - either by ourselves overlooking the best price, or by fake webshops stealing our money or, in the worst case, our identity. That's not fair. But we understand that it can be hard to figure out. And that it can be confusing to find your way around the internet's vast shopping center. In fact, it can even be difficult to figure out how to make the best purchase online. Even if you're a discount hunter. We don't think that's the right way to spend your time and energy. What are we fighting for? That's why here at Molly we strive to make online shopping better. We do this by giving you the overview that makes it easier for you to make the right choice. We're an almost invisible shopping assistant that lives in your browser. While you shop, we scan the web and ask all the important questions: Can you get a discount? Is the item cheaper on another site? What do the reviews say? And we give you the answers in a tiny label on the right-hand side of your browser. All for free. Easy, right? Transparency Our goal is to help you by creating more transparency in online shopping. We believe this should be a standard because it puts the consumer in a better position. But it isn't. Yet. For us, transparency means removing the noise before, during and after your purchase, so you have more than just your gut feeling to go by. We can do this because we keep an eye on the internet, because as part of our invisible community you help others when you use Molly, and because we're constantly working to get even better at helping you when you shop. With Molly by your side, you'll automatically get tips that can save you time and money. We'll never tell you what to do - that's entirely up to you. But we promise you'll be surprised by what your invisible ally can do for you. How was Molly born? The Molly app was founded in the fall of 2021 by three passionate entrepreneurs: Mads, Peter and Simon. We share a common interest in helping consumers save money and improve their online shopping experience. With our different backgrounds and expertise, we have together created an app that has made it easy for users to find the best prices, discount codes and product reviews across different online shopping platforms. Danish entrepreneurship 🇩🇰 Based in Denmark, the Molly app helps more than 325000 Danish consumers save money and have better online shopping experiences. As a proud representative of Danish entrepreneurship, we continue to improve and develop the Molly platform and our dedication and expertise has made Molly a very popular app among consumers where more than 8000 users have rated the app with an average rating of 4.9/5.0.

Finematter is the new online destination for fine designer jewellery, connecting jewellery designers and consumers across the globe. With offices in London and Copenhagen, Finematter has its roots in Scandinavian design with a global outlook. We have Pernille Teisbæk on board as Creative Advisor (+1M IG followers, model, author, influencer, etc.), are investor-backed with $2 million, and have been dubbed the new Farfetch for fine jewellery by global publications like The New York Times, Financial Times, British Vogue and The Sunday Times. We’ve partnered with renowned jewellery designers from across the world such as Repossi, Charlotte Chesnais, Delfina Delettrez, Alighieri, Wwake and CVC Stones and have launched authenticated vintage jewellery from houses such as Chanel, Dior and Celine.

PayProff is developing an escrow service to keep users safe and secure from fraud or scams when they buy or sell high value goods (or when they're buying that personalised pair of sneakers). You just bought an expensive bike from someone online. They give you their MobilePay number and all you need to do is just send them the money. This is the all too familiar beginning of a scam and you've heard it from at least one of your friends. In the last few years the numbers of online fraud have exploded and we want to offer a solution so that people can protect themselves in such situations. The way we are solving this is by offering an escrow secure account where the buyer can place the money until the seller sends the product. In this way, the seller is sure that the buyer actually has the money and the buyer is sure they can get their money back if the product is not living up to their expectations. PayProff grew out of a leading European car auction platform, where users had to deal high value cars with strangers and needed a way to protect their money and assets.

At Datapult we are developing a SaaS to help companies schedule employees working in shifts with artificial intelligence. While we might talk about the post COVID-19 future of work thousands of employees need to punch in at hospitals and factories to make the society work in the future. We think it is worth helping them with innovative technology such as artificial intelligence and cloud computing. Datapult is founded by serial entrepreneur Jacob Knobel and is one of the most cited AI startups in Danish media.

MARDA is a modern men’s swimwear brand obsessed with creating a better world by using plastic from our oceans and landfills to make premium swim shorts that are made to last. Our philosophy finds the harmony between plastic and design to create highly sustainable swim trunks bought to life with the best in Japanese fabric technology. The driving force behind MARDA is simple. To design swimwear for men by unifying exclusive forward designs with a highly green focus. Buying a Marda product is about joining a lifestyle that cares about our future. Every production step, from sourcing 100% recycled materials, to the design aesthetic right through to fabric innovation, is enriched by our creative touch and profound love for the earth.

Rista is an app based company, where you can get one cup of coffee every day for 129 DKK a month, in more than 25 stores around Copenhagen. Copenhagen has in the past three years been elected the most expensive city in the world to buy coffee, with a stunning price of around 42 DKK per cup. While most of the bigger coffee chains strive under these conditions and extend their market share, many local cafés and restaurants suffer. This is due to high competition, and low customer loyalty, where the big chains win on their great locations, and huge marketing budgets. Rista is a benfrit to be apart off, if you buy more than 3 cups of coffee a month. We believe that with we can change the coffee industry, and give a helping hand to the local restorations.

SHADES OF LOVE collects new and used sunglasses and distributes them in remote high mountain regions. In the Himalayas and the Andes, the majority of the population lives in extremely remote regions at an altitude of 2,500 to 6,500 meters. They are exposed to harmful UV rays all year round. Even when it’s cloudy, the UV-radiation penetrates these high-altitude areas. The unique geological and climatic conditions make the sun exposure there so incomparably dangerous. In these heights, the UV filter of the atmosphere is 5 kilometres shorter, than under ‘normal’ conditions. Up to 80% of the population suffers from eye diseases, blindness, or cancer in their lifetime. Many indigenous people fall victim to eye diseases before they turn 30 years old. Some of these diseases are even deadly. Normally, they lead to blindness. Consequently, many can no longer pursue their work, due to blindness and are thus threatened in their existence. It is scientifically proven that living in high altitude correlates strongly with visual impairment. It’s also proven that quality sunglasses can mitigate infection risks and rates. We have distributed hundred thousands of sunglasses to people in the most remote high-altitude regions in the world to prevent the issue and its consequences. We also conduct eye surgeries together with local and foreign doctors to not only prevent, but also cure ocular diseases. Since the start of our project we have expanded and moved beyond the Himalayas to help as many people in need as possible.

We are funding ecommerce entrepreneurs without taking equity. Ecommerce is booming. However, many players are still faced with two fundamental challenges – Accessing capital and strategically investing into growth. MXNEY uses live data insights to solve these challenges and provide ecommerce businesses with the ability and confidence to spend for growth through financing and dedicated growth support. We are a venture-backed startup that is passionate about helping ecommerce entrepreneurs succeed. You'll be joining a fast-paced and collaborative team environment that is facing many exciting opportunities as we scale our business.

Bilhandel is your new car market - and it is completely free! BilHandel unifies cars, car parts and equipment in a userfriendly app and website, and it seeks to target people who either want to buy or sell cars. We give you a very broad overview that helps you complete a safe trade. The app and website enables you to search for cars in your local area, and you are also able to search for specialized parts across the country - it is entirely up to you. If you create an ad, BilHandel makes sure that your ad gets the most exposure when you aim to sell your car. Your ad will appear here on BilHandel, but also on AutoUncle, Jubii, BilEkspressen, BilGalleri and BilHandel Nordjylland. In total, your ad reaches over 500,000 car-happy Danes. And the best part is that you only have to create your ad once! Thus, with BilHandel you gain access to a huge marketplace only for cars, equipment and parts. Quite simple and easy!

Ginbutikken er en online webshop, der drives af Kenneth M. Nielsen & Mikkel B. Dam. Vi er begge ginentusiaster fra før det blev moderne. Vi har en vision om at være Danmarks mest passionerede gin-site, hvor kunderne ved, at de kan finde ekspertise ved bare få klik. Der er sket meget på ginmarkedet siden de dage i slut 90’erne, hvor der kun fandtes gins som Tanqueray, Bombay Sapphire og Gordons tilsat Schweppes tonic. Der er kommet tusindvis af ny gin på markedet. Nogle er bedre end andre, og nogle er bare helt fantastiske. Det er disse mange forskellige kvalitets gins, du vil kunne finde hos Ginbutikken. Vi ved, at kunderne efterspørger kvalitet og høj service til en fornuftig pris. https://ginbutikken.dk/top-5-dansk-gin/

PLYO Lab is a growth studio based out of Copenhagen & Remote that collaborates with businesses to uncover and validate their opportunities for growth by utilizing modern digital technologies and networks of boutique studios, entrepreneurs, freelancers. This is enabling us to move with the speed and mindset of a startup.

Holme Group is a Danish based e-commerce operator specialized in developing and managing Internet shops. The company was founded in 2009 and have since expanded to 14 European countries. We have offices in Aarhus (The Kitchen) and in Kolding. We are currently working on a new payment service for online storefronts and will soon be hiring developers.

Gravel Group supplies gravel, sand, stone, soil, and base materials for residential, commercial, and construction projects across the United States. Using our online pricing tools, U.S.-based customers can order materials by ZIP code and receive fast local delivery directly to their job sites. Gravel Group sells and coordinates the distribution of construction aggregates and other materials for residential, commercial, and government construction and landscaping projects, both large and small. Our aim is to make it as simple and transparent to look up prices and order construction materials for our customer's projects using our broad and ever-growing supplier network. We have delivered to more than +30,000 different customers with projects of varying size and we work hard to provide top class support and service for a satisfying customer experience. We strive to build strong, lasting business relationships with our customers and suppliers so that they will look no further than to work with us again on future projects.

GENERAXION is a North European market leader in digital marketing and strategy. Driven by outstanding digital results, we’re a new generation of Demand Drivers - the next generation of marketing people. With +400 individual Demand Drivers in 10 Demand Studios across Northern Europe, we’ve helped drive demand for +8000 companies. Always with the purpose to realize business dreams.

Mads Olesen Holdings is owned by entrepreneur Mads Andreas Olesen. After selling his first companies for more than 100 mio. kroner, he now invests in startups, real estate and more through Mads Olesen Holdings (CVR: 36917997) and subsidiaries. In 2020, Mads Olesen Holdings invested in more than 50 ecommerce businesses through its investment in MXNEY.io, that specializes in alternative ecommerce funding. In 2021, the holding company is looking to add 10 properties to its current portfolio of 19 rental properties.