At Traction we help ambitious eCommerce businesses grow by optimizing the way they go to market. We do this as investment partners by providing capital and resources in creating world class marketing programmes that make our portfolio companies get the right customers, grow faster and ultimately win markets.

Reppy.dk er Danmarks nye markedsplads, som digitalisere reparationsmarkedet inden for smartphone, tablet og computer. Markedspladsen er den første på markedet - og målrettet forbrugere og virksomheder som skal have repareret deres enhed eller have det skrottet på en miljøvenlig måde samt IT-værksteder, som kan sælge deres services via Reppy.dk og dermed øge deres indtjening ved at få mange flere onlinekunder. Reppy.dk vil give alle forbrugere de nødvendige oplysninger og en høj transparens af markedet, hvor forbrugerne kan tage et velbegrundet valg med mulighed for at sammenligne it-værkstederne på pris og bedømmelse mm.

The Camp is a startup community and home to around 30 startups and entrepreneurial companies created by Tryg and Rainmaking. Tryg has the ambition to be the most innovative insurance company in the Nordics which calls for a place characterised by openness, curiosity and experimentation. The Camp offer it's members an inspiring, frictionless and playful work environment and a strong community. A community that gives access to shared resources and knowledge + an environment where people help and support each other while having fun. We strive to be a place, where promising entrepreneurs develop their innovations faster.

SiteSage is developing an AI co-pilot for e-commerce customer support teams to help them resolve tickets faster and with higher quality by integrating directly into their existing systems and automating repetitive workflows with secure, action-based AI. In practice, we give support agents “superpowers”. SiteSage connects ticketing platforms with shop systems, WMS, ERP, shipping providers, and other operational tools, so agents no longer have to switch between systems or manually search for data. The AI retrieves context instantly, categorizes cases, suggests structured replies, and can execute predefined actions such as pausing orders or validating shipment status, all within controlled, role-based permissions. Instead of replacing people, we remove friction. Agents focus on exceptions and customer experience, while repetitive tasks and cross-system lookups are handled intelligently in the background.

SILVERS is a Copenhagen-based project that gives people access to the knowledge and expertise of the senior generation. It is a platform for local seniors (we call them “Silvers”) to host intimate dinners and workshops to share their wisdom and life experience. Our Silvers include creatives, community leaders, educators, and pioneers. Guests are invited into real homes, studios, and personal spaces across the city and nearby areas. These include a sustainable tiny house in Christiania, an art-filled apartment in Frederiksberg, and a community collective in Roskilde. Around the dinner table or through guided conversation, guests explore topics like sustainability, identity, creativity, and belonging - all through the lens of lived experience. We offer a unique space where active seniors host unique activities, showcase their talent and bridge the gap between generations. Our core value is to bring all the expertise from the senior set through real life experiences. We want to create the ultimate solution where seniors share their existing knowledge and people get inspired, meet a broader circle and live unforgettable experiences. #agingiscool

Katalist is an early-stage (MVP) on-demand platform where startups and SME's can find the right expertise. Katalist allows companies to save time and make smarter decisions at inflection points by allowing them to quickly find the right advisors, consultants, or project managers. This also creates better opportunities for advisors and consultants, as they are easier found by the companies that are most in need of their knowledge and expertise. Katalist's mission is to improve the connection between initiatives and the knowledge they need to succeed.

Squire is a service marketplace that facilitates the connection between freelancers providing their services and customers in need of service help. If you want to work on Squire, you can experience true freedom and flexibility as you can choose when you work, what services you provide, and how much you charge. For customers looking for service help, Squire offers a variety of categories to choose from. Here they can find freelancers and businesses ready to offer their services. We have experienced that many people around us have lost their jobs. We want to build a solution to this, providing people who have lost their income a means to earn a living. Efficient access to services is something we believe the danish economy lacks, by facilitating new demand and supply for service jobs, we hope to stimulate the economy by creating a platform that encourages spending and income generation opportunities during a time of suppressed economic growth.

CYKOM.app is a social community platform for running and cycling. Users can discover and join communities, organise runs and rides and earn rewards through missions, e.g. vouchers, prize draws. The business model is B2B-focused: CYKOM.app gives brands a full-stack community management tool. From creating and managing events and community activities to rewarding participation with digital vouchers and loyalty tools, gaining real-time insights on members, activity, and ROI on community engagement, CYKOM.app provides one unified platform and community cockpit. Think of it as a community-driven marketing platform that scales from local shops to global campaigns. For end users, the key features are activity planning (rides, runs, group sessions), community discovery and a reward/mission system supports engagement.

Consumers and businesses can sell/buy products & services in our online service portal. Sharing market is an online e-commerce business, combined with a freelancing platform, refers to buying and selling of goods online and finding professional services over the internet. For instance a freelancer platform where professionals can offer their services to our customers seeking assistance. The two combinations of e-commerce combined with a freelancing platform make our product unique and that’s why we stand out in the market. We gather skillful professionals on one platform to offer their services to our customers seeking assistance. In recent years, e-commerce & freelancing platform services have experienced exponential growth due to advances in technology and changing consumer preferences. It has become a vital component of the global economy, with businesses of all sizes leveraging its potential to reach wider markets and increase profitability. The purpose of this executive summary is to provide you with a comprehensive overview of the key aspects and trends in the e-commerce industries. Consumers can create a free non-binding assignments and share it with local dealers who is registered in our online service portal.

MATE was born in Copenhagen with a simple idea: to challenge the ordinary. Since then, it has grown into a venture-backed global brand that blends design, technology, and sustainability to create movement that feels as good as it looks. Our mission is to give an edge to micro mobility by empowering people to move through the world with freedom, confidence, and style. With a growing international presence and bold collaborations across fashion, culture, and innovation, MATE is redefining what a mobility company can be.

Styla is a fashion discovery app that helps style-conscious individuals to keep up with fast-paced fashion trends by offering a platform where users can share and explore outfits. Our vision is to become the single source of truth of fashion. The problem is twofold: Consumers find it difficult to keep up with ever-changing fashion trends, and when they do, the trends they see aren’t always validated or trustworthy. At the same time, influencers struggle to monetize their influence effectively on current platforms. -The app’s trends are validated by real-time engagement metrics, ensuring that what’s shown as trending reflects what users truly love. -The app offers shoppable links and a variety of filters—including age groups—for a personalized experience. -Content Creators are able to monetize their content, while fashion brands get high quality exposure and are able to access to trend data and performance analytics. The motivation behind Styla came from the frustration of trying to keep up with the ever-changing fashion landscape. Like many others, I didn’t have the time to constantly follow fast-moving trends, and the ads I encountered felt disconnected from what was actually "in." I wanted a platform that would show me what’s actually trending for a person like me, and I realized many others shared the same need.

Traditionelle medier vs TradeHubs mediekanal - The problem TradeHub solve. Successful B2C Marketing Strategy Connecting companies with customers in a personal and intelligent way Culture driven business We break barriers within the traditional sales models Customer's buying preferences have changed Standing out from competition Great potential and opportunities. Use of Facebooks uniqueness as communication platform Allows organizations to add real-time communications capabiliities such as voice, livestream, video, fairs and messaging to their marketing strategy Fast and much easier axcess to key customers Costeffective and value-creating B2C Use of predefined customer Facebookgroups Online communication through use of mobile, pc, tablet Customers accessible 24/7 365 days a year No middleman (Bureau) hence cheaper B2C ESG friendly B2C as everything is online - The solution TradeHub solve Successful B2C Marketing Strategy Predefinded customers towards companies Using @everyone in a message and all members are notified No prior concept like TradeHub New market for online business (B2C) A higly scalable mediachannel Very low operating cost Cost effective borderless B2C. Raising brand awareness Increasing customar engagement Getting more valuable leads Driving more sales Boosting customar retention, loyalty and lifetime value Game-Changing PR strategies for companies of all sizes Facebook-groups serve as a critical source of highly valuable information to companies in regards to feedback between members Digital Marketing Strategies that TradeHub can provide. Increase brand exposure and authority by engaging users Understanding your target audience Save both time and money Create fresh leads and potential customers Tracks performance Increase the potential of ROI Staying ahead of your rivals Attract the ideal clients, identify their wants and needs Satisfy their desires with targeted solutions Share the right content with the targeted audience - TradeHubs Team https://tradehub.dk/om-tradehub/teamet/ - TradeHubs Advisory Board https://tradehub.dk/om-tradehub/advisory-board/ Website: https://tradehub.dk/ - The traction users, customers in TradeHub + 80 Facebook-network groups Total memberbase in network + 1.6 million +750.000 daily visits in network +20 million visits on monthly basis +240 million visits on a yearly basis

We're creating a world where it's easy for everyone, anywhere to buy better. SARTH is a one-stop-shop platform gathering the most responsible brands. We curate only the best products, help consumers navigate the sustainable fashion jungle and make ethical fashion accessible to all. Everyday, we buy products that impact people and the planet. But we rarely have the information we need to make positive choices about what to buy. When brands actually do make sustainability claims, it can be hard to tell what’s genuine and what’s greenwash. For those who actually want to purchase better and more consciously it is very difficult to know where to begin, where to look and what to look for. At SARTH, we help consumers drive change through their purchasing power via transparency and evidence from the supply chain and third party certifications and standards. We verify the third party certifications and evaluate the supply chain from tier 4 to tier 1, the brand itself and the design process with circularity in mind. We eliminate greenwashing. We make transparency, traceability and accountability information available for all products on SARTH, so everyone can make informed decisions on facets that impact the environment, social aspects and governance when shopping for clothes. We also inspire, influence and educate consumers in becoming more conscious and how to take better care of the clothes you buy and already own, so that it last longer. It is our opinion that we as retailer have as much responsibility as designers, brands and consumers to create a better tomorrow. Therefore it is our finest job to be the most responsible choice when shopping. Never has it been easier to make the right choices when shopping. At SARTH we don’t sacrifice style nor ethics.

GRVCE. is a diversified media and full-service marketing company with ventures integrating music, film, social media, and strategy. We work with established brands with a decent size across traditional marketing channels and through creative video production. GRVCE is made to connect marketing channels with purpose, energy and to resonate well with audiences.

What do you do when selling your stuff is not an option? Freemi is bridging the gap between unsellable and the landfill with an online marketplace for freecycling. We all need to consume smarter, share and care more about the things we buy and say goodbye to. With Freemi, this is now a convenient option. Green luck!