At Traction we help ambitious eCommerce businesses grow by optimizing the way they go to market. We do this as investment partners by providing capital and resources in creating world class marketing programmes that make our portfolio companies get the right customers, grow faster and ultimately win markets.

Reppy.dk er Danmarks nye markedsplads, som digitalisere reparationsmarkedet inden for smartphone, tablet og computer. Markedspladsen er den første på markedet - og målrettet forbrugere og virksomheder som skal have repareret deres enhed eller have det skrottet på en miljøvenlig måde samt IT-værksteder, som kan sælge deres services via Reppy.dk og dermed øge deres indtjening ved at få mange flere onlinekunder. Reppy.dk vil give alle forbrugere de nødvendige oplysninger og en høj transparens af markedet, hvor forbrugerne kan tage et velbegrundet valg med mulighed for at sammenligne it-værkstederne på pris og bedømmelse mm.

Naetion is working to create the world’s largest on-chain professional network. Naetion operates at the crossroads of consumer and crypto, allowing the general public to participate in the emerging web3 industry. Naetion acts as an umbrella for everything you may need. Quest - the “business in a box” for service providers, talent, and creators is still around. It’s a solid first step, however, we intend to provide a platform that assists you in reaching your life goals as well. PAEYROLL - is an HR tool that allows businesses to turn payroll into revenue. MONAEY - is a neo-bank where your earnings are always yours, and features like staking become easier than ever.

MoveNation is a startup company of people that want to make the worlds best country moving platform. Our first goal is to help 1 million people moving with a strong focus on leisure financial freedom. We are backed by the venture capital fund Antler.co. We work towards making country moving as transparent and easy as possible. Today we see moving country as challenging as booking airline tickets before the 1990's and before Expedia, Momondo etc - complex, expensive and super slow. Our mission is to make it as easy to move nations as it is to book an airline ticket. Our solution is to give our users an instant overview of all the options that nations have to offer. How many steps it requires to move and the total costs of everything included. (advisors, taxes, etc) When we succeed with the above we will truly have made an impact and changed the world. Thinking BIG - We believe that we can change entire countries by helping more people move from expensive cities to less expensive cities. Moving pensions & wealth will create entire new economies. We believe we can help retirees with bad health conditions retire 10 year earlier if they had the insights of where they alternatively could retire and live from their savings. We are in the absolute early-stage of our journey and you will have a huge influence on shaping our way forward.

CYKOM.app is a social community platform for running and cycling. Users can discover and join communities, organise runs and rides and earn rewards through missions, e.g. vouchers, prize draws. The business model is B2B-focused: CYKOM.app gives brands a full-stack community management tool. From creating and managing events and community activities to rewarding participation with digital vouchers and loyalty tools, gaining real-time insights on members, activity, and ROI on community engagement, CYKOM.app provides one unified platform and community cockpit. Think of it as a community-driven marketing platform that scales from local shops to global campaigns. For end users, the key features are activity planning (rides, runs, group sessions), community discovery and a reward/mission system supports engagement.

Custimy is a rapidly growing Venture-backed tech start-up with offices in Copenhagen, Aarhus and Warsaw. Since we started in 2020, we have been on a mission to change the distortion of competition between SMB’s and multinational enterprises through our Customer Data Platform. We believe that SMBs have been forgotten in the digitalised era and we are here to give David the tools to compete against Goliath with the most accessible Customer Data Platform. We are a group of extremely ambitious individuals from all over the world, who believe in collectivity drives progression, performance and customer centricity. We are curious by nature and not afraid to fail, we are growing together and drive Custimy.io as a unit - and we hope you want to be a part of it. We are all on a journey creating accessibility to technology globally and with a sheer determination to do our best every single day.

Jero is a Danish WineTech-startup with a vision to democratise the market for wine investment. Our winning aspiration is to make investment in wine as simple, accessible and attractive as investing in stocks. At Jero we work to make wine investment so, easy that everyone has the opportunity to participate and reap the outstanding returns. We have developed an online platform, where users can easily start and manage their wine portfolio, offering a one-stop platform to wine investment. We make it simple to commence the journey as a wine investor, and remove a large part of the complexity in the process. We help our wine investors with everything related to the investment process including; access to investment grade wine, portfolio building, professional storage, insurance, administration and reselling. In addition we continuously work on add-ons to offer value to our wine investors such as webinars, wine tastings, online courses and much more, to improve their skills and prerequisites for future success in wine investment.

Nord Creatives is a Denmark-based content agency helping ambitious DTC brands across the Nordics and Europe scale with high-performing paid social creatives. We specialize in data-driven content that blends strategy, storytelling, and platform-native editing, designed to be scroll-stopping and convert.

At CVX, we invest in start-ups and growth companies together with a community of experienced business people with venture capital and knowledge that makes a difference to our portfolio companies. Since 2020, we’ve helped more than 100 companies through board recruitment and investment. Together with our partners, we have more than DKK 800 million available for investment.

Perma Padel is on a mission to become a leading global racket sports brand and equipment manufacturer, defined by an unwavering commitment to premium performance, sustainability, and innovation. Perma Padel is the first to apply a novel industrial manufacturing process for padel rackets using 100% recyclable thermoplastic carbon fiber, unlocking a new era of performance, sustainability, and scalability. By moving from manual labor to precision automation, we slash manufacturing time significantly, while delivering a product that is twice as durable as the competition. Our Core Innovations Include: MonoFrame™: A supercar-inspired unibody design that removes the traditional hollow internal frame. This creates a stronger racket with a larger, more forgiving sweet spot. OmniCore™: High-grade foam from edge to edge. This eliminates dead zones, maximizes energy return, and significantly reduces vibration to lower the risk of injury. FutureFiber™: Our proprietary thermoplastic carbon fiber allows for a fully circular model. Unlike toxic epoxy-based rackets, our materials are 100% recyclable and enable zero-waste manufacturing. We have already secured a launch partnership with Denmark's biggest retailer and have an organic waitlist of over 700 players. We are currently finalizing product development for a Summer 2026 launch.

Petlux Nordic is a Family owned Danish company specializing in high quality products for dogs and cats.  Quality, Design and Functionality are important values and our range is carefully selected according to these criteria. Animals mean a lot to our family and we will do everything we can to give them the best living conditions. Petlux focuses on exclusive products to the discerning pet owner who wants to see and feel before expanding home with stylish and functional luxury products. Petlux operates shops in Østerbro, Copenhagen, Frederiksberg and Strandvejen, Hellerup, as well as Online shops petlux.dk, petlux.se and petlux.eu.

Mind Studio, a leading provider of functional mushrooms aimed at enhancing mental and physical well-being. Our mission is to make wellness accessible to all through natural, sustainable products. At Mind Studio, we believe in the power of community and connection to foster a healthier world. Mind Studio.

Lampeworld is a rapidly growing company that specializes in the sale of high-quality lamps and lighting accessories through our 2 multi-brand webshops, on Amazon, and B2B. Our unique product selection features a combination of Danish and international brands, making us a go-to destination for customers seeking distinctive and stylish lighting solutions. As a young and dynamic team, we are passionate about delivering outstanding customer service and bringing innovative products to market quickly. Our flat organizational structure and collaborative work environment empower employees to share ideas and take action, ensuring that our team is always at the forefront of the latest trends and developments in the lighting industry. Founded in 2018 by childhood friends Phillip and Adam, Lampeworld has quickly established itself in the Scandinavian market. Based in Herlufmagle on Zealand, our company has both a warehouse and office and delivers products to customers across Europe. At Lampeworld, we are committed to providing a supportive and inclusive workplace where employees can grow their careers and develop their skills. If you are passionate about lighting and want to join a fast-paced, forward-thinking team, we encourage you to apply for one of our available positions today.

Duffle is transforming travel retail. We offer travelers the best deals, special promotions, and premium brands from a variety of airport retailers. We partner with leading retailers, from duty-free to food & beverage and offer the latest promotions and exclusive brands. It’s simple - place an order through the Duffle app and within minutes our DUFFLE runners will deliver it to your gate.

Nordisk design for børn og familier. Vi har fokus på leg og indretning i børneværelset. Virksomheden er etableret i 2020 og Littleroom skabt som projekt i 2021. Vi udvikler vores egne produkter og sælger dem direkte til familier online. Her har det enkle og genanvendelige design en særlig plads i vores virskomhed.