Affily is a UGC marketplace and collaboration platform that helps brands scale through authentic, creator-driven content. As traditional ads lose trust, brands struggle to consistently source, manage, and scale UGC creators while maintaining a clear content strategy. Creators, meanwhile, face fragmented workflows, unclear briefs, and inefficient collaboration across DMs, email, and file-sharing tools. Affily connects brands with vetted UGC creators and supports them with clear content strategies and ready-to-use content packages tailored to each brand’s goals. This ensures brands don’t just get content — they get the right content, produced consistently and optimized for performance. To support execution at scale, Affily provides a built-in collaboration workspace where brands and creators manage briefs, communication, file delivery, feedback, and approvals in one structured system. By combining strategy, a UGC marketplace, and collaboration software, Affily turns authentic content into a scalable, repeatable growth engine for modern brands.

Lalatoys is a new startup, building a sharing economy retail service for children’s toys. The concept is simple: you sign up and pick the toys you want to play with. Whenever the toy becomes needless for your child, send it back and get something else. Billions of dollars are put into the children's toy market yearly, and of these, millions of unwanted toys are send to landfills every year. What is even worse is that a high amount of children's toys are produced from non-biodegradable plastic. By swapping instead of shopping, we can let our children play in a more eco-friendly way. We launched in Marts 2021 and spend more than a year to adapt and develop the concept to fit the market. Now we have had +1000 subscribers and expect to grow steady through the next year! Aside for daily operation and development of the platform and its features which is essential for us to be a scalable business. The idea started, when I, Dinesan, became father for the first time last year. We bought a lot of toys for our daughter (and still do), but in the end it showed that most of the toys our daughter didn't play with after a very short period - it was quite frustrating that we spend money of something, we either would loose money on reselling and would pile up together with the rest. Currently we are three people in the team: Dinesan Rasiah (Founder - CEO) Christian Nielsen Henriksen (Co-founder CTO) Nicolai Varney (CMO) Jannie Varaney (COO)

We're taking the language industry to the next level, by introducing automation and automated logics, to cut out manual handling costs. Our goal is to set a new standard for price and efficiency while delivering top-grade quality and service. The business platform makes our concept extremely scalable and we're planning international expansion at a rapid pace.

Adtraction er et internationalt affiliate- og partnermarketingnetværk med lokal tilstedeværelse i de nordiske lande, Storbritannien, Spanien, Holland, Tyskland, Polen, Østrig, Frankrig, Italien og Schweiz. Vi arbejder med store lokale og internationale brands og hjælper dem med at øge onlinesalget gennem vores forbundne partnere.

Polax er et livsstilsbrand, som er startet med en mission om at fremme sundhed og velvære ved at tilbyde innovative produkter inden for koldtvandsterapi, herunder transportable isbade. Vi stræber efter at skabe en positiv indvirkning på folks livsstil gennem effektive løsninger. Efter lanceringen af vores første produkt i februar har vi oplevet en positiv vækst, hvor vi også har udvidet vores produktsortiment med nye varianter af isbade og kropsplejeprodukter. Produkterne sælges gennem vores egen webshop samt udvalgte forhandlere.

You will find the ingredien in Søften, Hinnerup - just outside Aarhus, Denmark. We take great pride in professional knowledge, developing and manufacturing quality hair care and beauty products. ingredien was founded in 2009 and is part of the Hair Team Company. Since day one, we have manufactured and produced our products in-house with a strong focus on the entire value chain and creating sustainable products through our production methods. At ingredien, we live and breathe to be able to reduce harmful, unhealthy, and allergy causing substances in hair care and styling products. We develop products based on a desire to give consumers, as well as hairdressers, the opportunity to opt out of allergenic substances in their daily routines. All our products are presented at a highly professional level with focus and act with care for the content, people, and nature - without harmful chemistry. When we at ingredien develop our products, we always aim to create security and transparency, save certifications that underline our products' quality, effect, and footprint in the world. We conduct trials and constantly research the market to find the best ingredients and challenge the status quo with sustainability, the environment and transparency. That is why all ingredien products are developed and produced in Denmark by professionals and specialists. ingredien consists of a team of dedicated employees who develop, produce, marketer, and sell sustainable luxury hair care and styling products. All our products are sold through our webshop and at carefully selected hairdressing salons in Denmark and Sweden. We are strongly on our way into the European market, and we dream of establishing our brand on the international market. At ingredien there is speed over the field, it is not far from thought to action, and we have many good ideas. We are always looking for new talent who wants to pave the way for our future growth and development. Of course, all employees must have the opportunity to try our delicious products, which is exactly why free products are one of the many advantages of working at Hair Team Company. We support diversity and we hope that regardless of your personal identity, ethnicity, age, religion, gender perception, sexuality, skin color and political beliefs, you want to apply for a job and join an ambitious team. Feel free to send your unsolicited application to careers@ingredien.com. Follow us on LinkedIn for job opportunities and other updates.

Niimblr is a collaborative feedback platform that improves digital creators’ production process for fewer iterations and better client relations. Problem Digital creators are using emails and attachments for client communication, which leads to misunderstandings and excess iterations.Deadlines are missed, and clients are frustrated about the process - Creators lose clients and revenue. Solution Niimblr is a B2B SaaS solution with a monthly subscription model for digital creators, that works with 2D, 3D and video content generation. It is always free for clients and collaborators that just want to give their 2 cents. Key benefits - Gives non-specialist clients an easy way to provide feedback. - Reduces friction through a transparent delivery process. - Manages the production of 3D assets, videos, images, audio, and much more. Why now As AI and content generation is exploding, Niimblr positions itself as a Human-to-Human platform that facilitates the "last mile delivery" of digital content to clients worldwide. Target segments Product visualization, Architectural visualization, Gaming, AR/VR, interior design and more.

Copenhagen Sleep Company is a sleep and wellness brand. We want to contribute to the sleep market by providing solutions where you don't have to invest in an expensive bed to sleep well. Inspired by sleep experts and Scandinavian aesthetics, we strive to create luxurious sleep solutions that combine quality, comfort and functionality within any budget.

Myselfie er Danmarks førende udlejer af selfie-kameraer til små og store fester, messer, udstillinger og andre events. Et Myselfie kamera er et morsomt samlingspunkt til enhver fest og giver kunderne unikke minder fra de særlige begivenheder i livet, som bryllupper, fødselsdage, konfirmationer osv. Myselfie er en spændende iværksættervirksomhed i stor udvikling. I 2018 fik Myselfie stor succes i tv-programmet ”Løvens Hule” og sikrede sig investering fra alle 5 ”løver”. Investorerne følger virksomhedens udvikling tæt og har bl.a. bistået under Covid-19 krisen. Virksomheden er nu for alvor klar til at skalere op og udvide internationalt. Grundlaget for udviklingen er den unikke, flersprogede IT-platform, der holder styr på salg, udlejninger, billeder og meget andet.

We are an IT company with great passion to launch our first product. We have been working hard on the development of our idea and now we are going to bring it into reality. Our first product is a Marketplace salon App that will connect users to salons. Moreover, will open new opportunities for start-ups, small, medium and bigger salons. When we surveyed the market, we see the great need of such an app that allows people to book their appointments with salons based on their performance, price, availability, with just 1 click and give people wider choice to choose the best stylist. As a company, we took this challenge to enter into Nordic Market .because we believe in our idea and we believe that we as a company can grow from smaller size to medium size company in no far future. For the salons, it will be perfect platform that provides them everything related to their business in just an App. To see the performance of their salon as a whole and track loop holes, and make strategy based on the data and improve the performance. Put great offers through our great marketing tools and get more leads and more customers. Be connected and manage their business wherever they are in the world. Salons would be our paid customers by using our subscription model. Whereas for the general user the app will be for free to use. Our main target audience will be salons but at the same time, our target group will be all general users from all forms of life (female, males young, old). Mission: As an IT Company, our mission is to connect people and businesses when there is need for it. Provide small businesses an opportunity to grow bigger. Our mission is to provide such a platform where all salon and beauty related businesses could come together under one umbrella and grow. Our mission is to provide a platform for people that they can choose the best salon and stylist. Vision: We believe that we are here to make great products and that is not changing.

EasyR is Denmarks new App that makes it easy and simple to order profesional services directly to your home. We are digitalizing the cleaning and window polishing industries, but will soon move into other categories as well. Our vision is to give people the possibility to order profesional assistance to help with everything you can imagine in your home meanwhile giving our customers more time and value in their everyday life. Our app is also making the everyday life for our partners much easier. We have simply developed an entire system that gives our partners the tools to manage their clients, communicate with them directly and send automatic notifications easily.

Golisto is a peer-to-peer marketplace dedicated to retro gaming. We solve the problem of trust in buying, selling, and trading rare games by offering a secure, community-driven platform just for retro gaming enthusiasts. Our goal is to make Golisto the ultimate destination where collectors can trade confidently and connect with others who share their passion.

At Traction we help ambitious eCommerce businesses grow by optimizing the way they go to market. We do this as investment partners by providing capital and resources in creating world class marketing programmes that make our portfolio companies get the right customers, grow faster and ultimately win markets.

In P.O.Y we help companies grow their revenue through commercial action and strategic design solutions. We’re a pragmatic, young energetic team and creative consulting firm in immense growth, who work closely with our clients. Together, we create the best process of strategy, tactics and execution in order to ensure concrete value.

Videography – video editing and photography services in Odense and in Fyn area. Myra provides professional video production services within the most customer-friendly prices on the danish market. We make wedding videos, film interviews and business events, while also create visual stories, advertisements and promotional videos for companies. Creativity is our key – number one. We adapt ourselves to customer needs and possibilities, and no matter what, we get the project done. We constantly work on developing our competencies in video production, and our talented team is always ready to create the highest visual value for your product.