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GREENIFY

You want to live greener? Surrounded by plants both in- and outside? That's why we founded Greenify - a concept to make it easier for you to decorate with plants, whether it is your home or workplace. At Greenify, we believe that plants make people happier. That is why we make an effort to choose plants and create green solutions - and make them accessible to everyone. Greenify is today Denmark's leading urban, green plants concept. We operate in both the B2B and B2C space, offering everything from door delivery of your favorite plants to plant design of office spaces, and we also have two physical stores in Copenhagen (Islands Brygge and Nordhavn).

Upsound

In a short span of time, Upsound has become the leading platform for recording studio rental in Denmark, both on an hourly- and session basis. We facilitate a large number of crowdsourced studios throughout the country that rent out their studios through our platform, as well as a vast network of music producers, sound-engineers and songwriters. And in 2024, we changed our name from Juicebox to Upsound, re-branded ourselves at upsound.com, and are ready to take our first international steps! But why is there a need for a platform like ours? Countless musicians across all music industries does not have access to recording studios, which is both due to a lack of studios, that access to studios is often based on personal networks, as well as the fact that existing studios are often very expensive, and the common users therefore cannot afford to use them. But despite this, many studios are often empty, as most of them are rented on a monthly basis by only one or a few owners who does not use them full time, but finding renters for the available days and/or hours can be time consuming. At Upsound we try to solve both problems. With our crowdsourcing of existing studios across the country, we can highlight all the offers out there, thereby bringing the customers and the studio owners together. As of today, we have onboarded 40+ professional studios to our platform, have 1000+ users registered, and have facilitated over 800 bookings. But why us? Because we have experienced the problem ourselves as musicians. We, like many others who start making music, did not have a large network of friends in the industry, and we did not know any producers, sound engineers, or studios, and we certainly did not have money for what we could find on Google. We are therefore heavily dedicated to solving this issue, but have also seen the potential for a highly profitable business endeavor. This combination is why we went directly from university, to working full time on Upsound, to creating a team that have all the necessary skills to solve any problem we may encounter, to being adopted into Innfounder Graduate, to landing our first investment in December 2023, and our ambition is not only to solidify ourselves in Denmark, but to become the leading platform for recording studio rental in Europe.

Sisi Copenhagen

Sisi Copenhagen is Danish online direct-to-consumer jewelry brand. While most other jewelry brands rely on a mix of physical stores, retailers and e-commerce, Sisi Copenhagen is a pure e-commerce brand, without any retailers or middlemen. While quality jewelry is often expensive for the consumer, due to the cost associated with middelmen in the supply chain and/or high overhead cost for physical stores, Sisi Copenhagen has created a streamlined and efficient operation, benefitting the customers with high quality jewelry at more affordable price than most of the competitors can offer.

Eace Gum

We love chewing gum & we love innovation. Therefore, we started Eace Gum, the next generation of chewing gum. Other than having a refreshing taste, Eace Gum also contain functional ingredients. We want to be a little help that empowers people in their everyday life, no matter what the occasion is. We are an innovative scale-up with a young energetic team ready to take the world. Eace Gum is developing functional chewing gum helping people with a healthier everyday with more energy. We have 5 amazing chewing gum products: Vitamin Boost, Energy Boost and Healthy Teeth. Eace Gum is available in more than 3.000 stores in 4 countries. Let's go!

Stedger

Stedger democratizes the eCommerce market by empowering webshops and suppliers alike to compete against giant international companies like Amazon. We're a young company, and are experiencing good growth. We are looking for a talented software engineer, who will play a central role in shaping and building our future product! We strive to create a culture which is fun, rewarding and transparent with room for personal and professional development - where everybody feels like they're part of something bigger.

PUFIN-ID A/S

PUFIN-ID A/S is an innovative venture exploring the margin between Artificial Intelligence and Materials Science. We have developed a novel approach to uniquely identifying every object in existence using Physical Unclonable Functions, or PUFs. Our product, O-KEY offers advanced, secure product authentication technology using unique, AI-readable codes. These codes ensure full traceability, prevent counterfeiting, and boost customer engagement by verifying product authenticity. Easily scannable with smartphones, O-KEY provides peace of mind and protects brand integrity.

Human Hotel

FUTURE OF WORK We’re an employee experience platform empowering organizations to reduce churn and increase belongingness by strengthening community. Our Home Dinners and Homestay Platforms are designed to give colleagues a deeper sense of knowing, empathizing and inspiring each other. We believe in the power of human connections to inspire and transform. That’s why we put people at the center of everything we do. Our aim is to make the world a fairer and more empathic place – one human experience at a time.

The Camp

The Camp is a startup community and home to around 30 startups and entrepreneurial companies created by Tryg and Rainmaking. Tryg has the ambition to be the most innovative insurance company in the Nordics which calls for a place characterised by openness, curiosity and experimentation. The Camp offer it's members an inspiring, frictionless and playful work environment and a strong community. A community that gives access to shared resources and knowledge + an environment where people help and support each other while having fun. We strive to be a place, where promising entrepreneurs develop their innovations faster.

Legeakademiet

Legeakademiet, based in Hørsholm, Greater Copenhagen, is an online toyshop focused on educational toys for children. Our mission is to facilitate learning through play. Our niche is centered around toys that are educational, that develop body and/or mind and are fun to play with. Our dedication, unique approach, and passion for our mission have led to continuous growth and, most importantly, thousands of satisfied customers. We operate international web shops in Norway, Sweden, Finland, Germany, and the Netherlands, and have plans to expand to new markets within the next year. Our office in Hørsholm, close to Kokkedal train station, with a dedicated team of 20 colleagues in a cosey and welcoming atmosphere.

Biites Group

Biites.com is redefining how brands engage audiences through longform, high-quality video. Think films, series, docs — not 6-second skips. We’re not another scroll-and-skip platform — we’re a premium content ecosystem built on deep engagement and actionable, high-quality data. Post-reconstruction, we’re back with over 6 years of proven traction — and bigger ambitions. We’re the only platform owning this space globally. With proven metrics on time spent, viewer engagement, and brand impact, we’re already a preferred partner for premium advertisers — and we’re just getting started.

SHKR club

SHKR Club is a dynamic creative platform and production company that showcases and celebrates innovative work in photography, art, and collaborations. It serves as a hub for fostering connections and building a community of artists, collaborators, and supporters. Through curated events, engaging social media content, and unique creative projects, SHKR Club aims to inspire and amplify creative voices, offering fresh and bold perspectives in the art and media world. SHKR Club was founded by photographer and influencer Karl Shakur, who, with a following of over 1,000,000, is paving the way for emerging photographers and creatives.

SWOP

Mission
 Reduce return rates and carbon emissions for fashion brands and online retailers with AI product images and Virtual Try On (VTO). Vision Become category leader for reducing returns and AI product images as an add on for fashion e–commerces, like Klarna for split payments. Simple for end users combined with a backend for e-commerces to monitor KPIs including savings in return rates and carbon emissons. About SWOP SWOP revolutionizes online shopping with a solution that combines AI-powered Virtual Try-On (VTO) with an extensive product image library. Our technology showcases clothing on diverse body types, ethnic backgrounds, and from multiple angles, addressing high return rates and customer dissatisfaction. This improved representation helps customers make better purchasing decisions, reducing returns, increasing conversion rates, and boosting average order values. SWOP provides a cost-effective, comprehensive solution that enhances customer satisfaction and e-commerce performance. SWOP's approach contributes to the green transition by reducing waste from returns and promoting sustainable consumption patterns.

Molly - Shopping Assistent

In Denmark, we trust each other. Even people we don't know. That's how our everyday life is built. Our country's economy. Our welfare society. And it's one of the finest things our small country has to offer. But that trust is also what can affect us online. Digital development is constantly changing pace and form, making it even harder to know who we can trust and when we're being scammed. Because online, we are constantly at risk of being led astray - either by ourselves overlooking the best price, or by fake webshops stealing our money or, in the worst case, our identity. That's not fair. But we understand that it can be hard to figure out. And that it can be confusing to find your way around the internet's vast shopping center. In fact, it can even be difficult to figure out how to make the best purchase online. Even if you're a discount hunter. We don't think that's the right way to spend your time and energy. What are we fighting for? That's why here at Molly we strive to make online shopping better. We do this by giving you the overview that makes it easier for you to make the right choice. We're an almost invisible shopping assistant that lives in your browser. While you shop, we scan the web and ask all the important questions: Can you get a discount? Is the item cheaper on another site? What do the reviews say? And we give you the answers in a tiny label on the right-hand side of your browser. All for free. Easy, right? Transparency Our goal is to help you by creating more transparency in online shopping. We believe this should be a standard because it puts the consumer in a better position. But it isn't. Yet. For us, transparency means removing the noise before, during and after your purchase, so you have more than just your gut feeling to go by. We can do this because we keep an eye on the internet, because as part of our invisible community you help others when you use Molly, and because we're constantly working to get even better at helping you when you shop. With Molly by your side, you'll automatically get tips that can save you time and money. We'll never tell you what to do - that's entirely up to you. But we promise you'll be surprised by what your invisible ally can do for you. How was Molly born? The Molly app was founded in the fall of 2021 by three passionate entrepreneurs: Mads, Peter and Simon. We share a common interest in helping consumers save money and improve their online shopping experience. With our different backgrounds and expertise, we have together created an app that has made it easy for users to find the best prices, discount codes and product reviews across different online shopping platforms. Danish entrepreneurship 🇩🇰 Based in Denmark, the Molly app helps more than 325000 Danish consumers save money and have better online shopping experiences. As a proud representative of Danish entrepreneurship, we continue to improve and develop the Molly platform and our dedication and expertise has made Molly a very popular app among consumers where more than 8000 users have rated the app with an average rating of 4.9/5.0.

LOOW

LOOW is a multipurpose clothing company for versatile people. We have specialized in 100% merinowool products of the highest quality. Our products are inspired from the usage and functionality in the danish army, this functionality is then combined with extreme comfort and a modern timeless design you experience in our 100% merino wool products. We aim to produce locally, when we have the option, or at least in Europe. LOOW is now in expansion-mode and we require a bit more manpower.

Rista ApS

Rista is an app based company, where you can get one cup of coffee every day for 129 DKK a month, in more than 25 stores around Copenhagen. Copenhagen has in the past three years been elected the most expensive city in the world to buy coffee, with a stunning price of around 42 DKK per cup. While most of the bigger coffee chains strive under these conditions and extend their market share, many local cafés and restaurants suffer. This is due to high competition, and low customer loyalty, where the big chains win on their great locations, and huge marketing budgets. Rista is a benfrit to be apart off, if you buy more than 3 cups of coffee a month. We believe that with we can change the coffee industry, and give a helping hand to the local restorations.