Wintra is a Danish software and consultancy agency specialized in performance measurement, content management, digital strategy implementation, and governance of the digital workplace. Since 2008, we have provided analytics and reporting software for some of the largest Scandinavian companies, including A.P. Moller – Maersk, Novo Nordisk & Nordea. Wintra is working towards becoming the preferred choice within digital workplace analytics for the largest organizations in Europe. We work with a structured approach, which is valuable in solving complex tasks. To our customers, we contribute with direction when too many questions start to blur the aim. We engage easily with our customers whilst being firm in what value our product shall provide. We are analytical in our approach to tasks and build repositories of research which we use to ensure that people we are working for is using a factual base in context of the problem to be solved. Making sure what we do is rooted in solid research and good decision process is important to us. Hence, we often assume the role as decision catalyst to our customers. We also have a competitive nature, which shows in our motivation to work with the best in class when it comes to digital workplace performance. Working together with people that value integrity is of highly importance to us as well. Our ProductWeb Performance Indicator (WPI) is the outcome of 8 years of studies of the development of content management systems and 4 years of software development. The objective of WPI is to “make intranets work”, which in other words enables customers to “take control of their content” and “lead by numbers”. WPI provides detailed analytics and performance indication on views and visitors, traffic patterns, content life cycles, target groups, and engagement.