Wheel your business forward! If you see customers and branding the way we do, you won't settle for a business-as-usual approach. You want to see what lies behind the figures and reach for better results. WheelQ is the outcome of more than 20 years of gaining better understanding of customer behavior - the motives and emotions behind purchase decisions. Delivering a stream of analysed data in practical format, WheelQ activates your entire personnel to perform the right actions.