UTRY is not just building a product—we're redefining how fashion e-commerce works. We’re developing a 3D virtual fitting room that helps fashion brands reduce returns, increase sales, and create a seamless shopping experience. Customers can create personalized avatars based on their unique body measurements and try on clothes before they buy, eliminating guesswork and frustration. This isn’t just an upgrade to online shopping—it’s the future.
The problem is massive. Fashion e-commerce is broken—return rates are sky-high, costing brands billions and generating unnecessary waste. Customers are tired of ordering multiple sizes, hoping something fits, and dealing with returns. It’s inefficient, expensive, and outdated. The industry is overdue for change, and we’re here to make it happen.
Our solution is a game-changer. We’re building a plug-and-play virtual fitting room that integrates directly into fashion brands' online stores, using cutting-edge 3D technology to give customers an accurate preview of how clothes fit on their own body shape. Brands save millions, customers buy with confidence, and the industry moves toward a more sustainable future.
We started UTRY because we’ve lived this problem ourselves. The frustration of ordering, waiting, trying, returning—it’s broken. We knew there had to be a better way, so we built it. Now, we’re on a mission to change the game for brands, shoppers, and the planet.
This is not just another startup. This is the chance to be part of something that will reshape an entire industry. If you want to work on something bold, ambitious, and truly impactful, UTRY is the team you want to be with.