Urbanization and worsening transport problems in cities (e.g. air pollution, noise, traffic injuries, congestion, parking shortages, etc) lead to new mobility trends. The increased importance of cycling and micro-mobility is one of them. Our mission is to enhance urban cycling and encourage more users to commute on their bikes. To do so we design, assemble and deliver unique electric bicycles (also called pedelecs) for urban commuters. But we are not just a bicycle manufacturer, we consider ourselves as a company defining urban mobility. We are a young Finnish startup company with 6 team members, who are currently living in 3 different countries. We came up with the concept of our e-bike and started active prototyping in early 2019. We've already built first prototypes, tested key hypotheses and are now on the final stage of product development. Because of an ongoing patenting process, we are still in somewhat "stealth mode".