TUYO is a Denmark-based specialty coffee and fine cacao project rooted in long-term relationships with coffee- and cacao-growing communities in Ecuador, and inspired by Nordic values around creativity, innovation, and sustainability. We are building a regenerative business that prioritizes transparency, fair collaboration, and high-quality products, while questioning extractive models within global value chains. Our approach is relational and place-based, centered on people, landscapes, and craft rather than scale. TUYO is currently in an early build phase, finalizing its first pilot specialty coffee line and preparing for an initial public launch moment in late February. Coffee is the immediate focus; fine cacao is part of the broader product vision and will be developed in parallel at a later stage. We work as a small, hands-on team with close collaborators across sourcing, quality, and production, and we value clarity, reliability, and care in how we build both products and partnerships.