Camping, local experiences combined with sociality, sustainability and closeness to nature is a growing area. The Norwegian camping industry has however an old-fashioned reputation and is very ripe for development. The majority of Norwegian campsites are family businesses, with limited capacity and resources for business development. Topcamp is building a camping business chain, mainly by buying or incorporating existing campsites with untapped potential and modernizing, streamlining and to a much greater extent digitizing the business. The previous owners of sites most often become partners in the process. Topcamp combines traditional core values such as good hosting, high-quality facilities, a rich range of activities and experiences – with modern business operations, technological operation and management tools.