Our purpose is to enable children to get the best possible start in life.
This purpose can take on many shapes and sizes. The first of which is helping parents invest their children's longterm savings. In a sense you could call us a niche robo-advisor for families though we would argue that we have so much more lined up to support our purpose.
Why start here? Because today no one is focusing on helping families - parents, grandparents and friends of the family - get started saving and investing on behalf of their children. In this sense, children is the most underserved market within wealth management.
This has direct consequences for children's financial future as families today have scattered savings accounts where the majority of deposits are in cash. With a very low interest rate the children's savings are losing value year after year after year due to inflation. Put another way: children are missing out on far more than 10x returns.
At Tobi we help parents open an investment account for their children. Then the whole family can deposit cash gifts (think at birth, X-mas, birthdays, etc.) and advance inheritance in the child's Tobi account. All deposits are invested based on the parent's risk profile and we advise families all the way over the years towards reaching the savings goals for their children.
This is why we compare Tobi to pension - just for kids. Because we believe children's money should be treated just as well as grown ups'.