Tid is a watch startup challenging the assumption that products should be designed for a single, default body and identity. Most watches are built around narrow aesthetic and ergonomic norms, leaving many people adapting themselves to the object rather than the other way around.
We design unconventional, modular timepieces that prioritize fit, expression, and personal meaning over tradition. The problem we solve is not accuracy of timekeeping, but relevance: creating objects that reflect diverse bodies, lives, and ways of being in the world.