THE PLAY® is a graphic wall-art concept that celebrates iconic moments from the world of sports. Our concept’s Nordic minimalist style reinvents the traditional sports poster in a format that truly visualizes the athletes' performance and instils curiosity in the viewer. Products can be shopped at www.theplay.dk and is available globally. Founded in 2020, the company carries an ambition to become visual storyteller for the biggest global sports brands. Currently, THE PLAY® is an official partner to Lyngby Boldklub and other organizations and athletes.