The Pitch The Pattern Agency is developing a digital B2B marketplace to help the design industry (fashion/interiors/textiles/consumer goods) solve easy access to premium Scandinavian print design through a custom-built marketplace hosting a series of innovative digital services. The What The design industry is digitally immature and has worked according to the same system for many years. However the market is rapidly changing and consumers are becoming more aware which means the old system is becoming obsolete. New digital and readily available services are required and that’s where The Pattern Agency comes in. Buying print design has been analogue for years where many purchases are done at physical trade fairs. But as fairs only occur a few times a year and the customer demand is quickening, the need for readily available print design is increasing. The majority of design companies outsource print design but find it difficult and time-consuming to locate new design talent. Or they ask their over-seas supplier to deliver a print and loose control over copyright and infringement which could be devastating to the brand and the business. We are looking to replace an analogue system with a digital one and in the process changing how the industry operates by inventing services that they didn’t know they needed. The How By developing a user-friendly platform that caters to the mind, eye and business sense of the creative buyer, our aim is to build a full-service platform that incorporates every aspect of the needs of the design industry and thus becomes the only tool required for buying prints, design, inspiration and guidance online. A one-stop-shop and platform. The Why As both founders are design industry professionals, we’ve been frustrated by the lack of out-of-the-box thinking in the industry for years. Founding partner Oskar is a graphic designer and has been commissioned print work for fashion and interior companies historically. He found these processes extremely time-consuming and his commission hollowed at the end of a project and thought there must be a better way of doing this. Founding partner Ellen has been working with freelance designers and know of the frustration and will to get their work out on the market and the struggle to gain audience with companies in the industry. So the design industry is struggling to fin designers and designers are struggling to get in touch with the design industry. This is the problem that we want to solve and in the process disrupt an industry. The Scandinavian design expression is renowned and highly sought after internationally and our aim is to put Scandinavian print design back into the position it had in the 1950s. And to do so using modern technology and invention. We’ve built a rocket and all we need now is rocket fuel in terms of funding but also a business partner with experience of disrupting markets that can push us and the company to success.