About SwayQ
The better company behind creator partnerships.
SwayQ helps brands and creators work together through transparent fees, stronger trust, and better matching than the old agency model allows.
Born in Copenhagen.
Built for the world.
SwayQ was built because the old agency model is too opaque, too expensive, and too far removed from the real partnership. Brands often pay more than they should without full clarity on fit, creators give up too much of the value they create, and both sides are asked to trust a process they cannot fully see.
We built SwayQ to make the economics, the matching, and the trust clearer.
We believe the economics of influence should be visible, the matching should be genuine, and both sides should see the same terms.
Category over roster
Matching is based on category themes and verified platform signals — not on whichever creators happen to be on an agency roster. AI-assisted matching is coming soon.
Trust, not leverage
Both sides see the same terms. No information asymmetry, no hidden incentives, no leverage games.