Swash is the first step in shaping a new data economy where people are rewarded for the value they contribute online. It’s a way for everyday internet users to profit from their data, redefining the balance between people, data businesses, and the internet. The current structure doesn’t acknowledge that, without internet users, the digital economy wouldn’t exist. A select few reap the rewards that belong to the many by collecting, using, and selling our data in shady ways without hesitation or consequence. As a solution, Swash provides access to ethically sourced user data that preserves user privacy and is given with full consent, making the data more ethical and reliable for data buyers. Swash rewards users for the data they already create when they surf the web and recognises them as integral components of the data economy and essential value contributors. We enrich users by allowing them to profit from their data and, through redefining how data is collected and valued, accelerate change. At Swash, we believe that powering change begins by empowering people. The data economy can be made to serve the majority to shape a fairer, more equitable world. The bigger the Swash community, the more value returned.