Helsinki-based digital marketing and language localization company SULONORTH was founded by Alina Lehtinen-Vela in 2019. Alina grew up in Finland’s Häme region and in the capital, Helsinki. After graduating with a degree in Scandinavian languages from the University of Helsinki, she spent a decade traveling the world and working in language localization, journalism, and marketing. Her writing has appeared in Finnish publications such as Mondo, Keskisuomalainen, Turun Sanomat and Etelä-Suomen Sanomat. Being a ‘digital nomad’ and working in a plethora of beach resorts, backstreet cafes, and border towns was fun though, alas, everyone grows up. The demand for localized digital marketing and direct engagement with online audiences was one of the reasons that she decided to set up shop back home in Finland. SULONORTH is now running at full throttle from a plant-filled office in Helsinki’s Lauttasaari district. Don’t stop her now! This isn’t to say Alina’s nomad days are entirely over. Follow SULONORTH on Instagram to see where she is now and enjoy some Finnish and English wordplay.