Startup Guide is a publishing and media company that produces guidebooks and online content to help entrepreneurs navigate and connect with different startup scenes across the world. As the world of work changes, its mission is to guide, empower and inspire people to start their own business anywhere. Founded by Sissel Hansen in 2014, Startup Guide today has books in over 30 cities in Asia, Europe, the Middle East and the US, including Copenhagen, London, Tel Aviv and New York. In autumn 2018, the company launched a media website, startupguide.com, which was born out of the desire to explore different types of content and reach a wider audience by taking advantage of the digital medium. At the core of Startup Guide’s three physical stores in Berlin, Copenhagen and Lisbon are the belief that there’s nothing like real-life experiences and seeing and feeling actual products. The stores, which double as offices for the company’s 20-person team, promote products by startups as well as showcase Startup Guide books.