The marketing technology insight and operations platform Stackbeam is building a marketing technology discovery engine and operations hub to simplify marketing operations for teams working in and around marketing. Companies use more marketing software apps every year and every new tool adds a layer of complexity. Stackbeam's curated discovery tools gives the user an overview of tools and platforms suitable for specific marketing use cases. The inflated world of marketing technology tools have gone from 150 in 2011 to over 8 000 in 2020 but only a fraction of them are market leaders and relevant for most marketing teams. We want to enable marketing teams to work faster and more focused by understanding the tech landscape so the foundation is there for them to act on. How do we do this? By building a lightning fast database for users to search, filter and save tools they need but also by giving them solutions such as an overlap tool to identify the areas where the new or existing tools overlap so teams can maximize their technology budgets. More tech tools and shiny new objects is not the answer ›› understanding the basics and organizing your marketing tech stack based on your company and team needs is the right way to go. Too many people believe new technology will solve complex things. We reverse engineer this and break complexity down into compartments for easier understanding and actionability. We do this so non-techie users can gain clarity and understanding in a world where simplicity needs to be our focus, not complexity.