Soundroy AB is a music tech company that owns and maintain the music trading platform Soundroy, a music community and exchange for music rights. The mission of Soundroy is to bring to light the true value of music by open up for public trading in songs and musical works. The music industry has for some time faced a challenge regarding artists' adaptation to a streaming-dominated consumption as well as widespread dissatisfaction with remuneration levels and royalty rates. Many famous and established national artists today have a hard time living off only recorded music, and that's what it looks like also globally, country for country for national artists. At the same time, it´s not taken advantages of the willingness to pay that exists among fans, investors and the average music consumer. The conclusion is therefor that the music industry is greatly undervalued. Soundroys vision is an open and including music industry where fans, influencers, professional investors, artists, creators and music lovers can invest in each other, and together build a new economic cornerstone in the music industry. Soundroy lets the public set the value of music.