Since the beginning of mass production a hundred years ago, the clothing industry has not treated its people, products or our planet well. The arrival of e-commerce, with its increased return rates and squeezed margins, only caused worse conditions and more waste in an already careless industry. Son of a Tailor has changed this. Through technology and a lean supply chain, we are fundamentally changing how apparel is made. We have no inventories, always do custom fit on demand, we create much less waste, and reconnect the link between those who make the garments and those who wear them. We are a tech-forward fashion company. We have 100,000+ customers around the world, a fantastic team in Denmark and Portugal and we get great reviews by GQ, Esquire, Trustpilot and Highsnobiety.