We are Swedish brand with a mission to encourage every active person in the world to care for favourite gear, so it stays fresh and lasts longer. We do that by creating planet-friendly products that protect against humidity, bacteria and unwanted odors. Our product are developed and designed in Sweden, climate neutral and made from sustainable materials. The single biggest difference to the environment today is to take care of our stuff so it lasts longer and this is what drives us. We invite consumers, brands and organizations on a circular collaboration that creates positive impacts in our communities. SmellWell was founded 2012 as a result of a pair of stinky football shoes. After trying available options on the market that merely covered up the problem, we teamed up with scientists and developed our own planet-friendly formula that goes to the source of the problem and really works. Our products are today sold by leading retailers worldwide in over 6000 stores.