SMAPPY is a retail marketing & analytics ecosystem that consists of an app, a cloud based portal and API for integration with ERP systems. The app enables consumers to create lists of grocery items prior and during the shopping experience and find discounted items on their favourite product lines. Manufacturers can use the app to promote their products, establish relationships directly with customers and gather aggerated on consumer behavior in store. SMAPPY will be free for consumers to use but listing products and lines on SMAPPY will be based on tier pricing for manufacturers.