Sisi Copenhagen is Danish online direct-to-consumer jewelry brand. While most other jewelry brands rely on a mix of physical stores, retailers and e-commerce, Sisi Copenhagen is a pure e-commerce brand, without any retailers or middlemen. While quality jewelry is often expensive for the consumer, due to the cost associated with middelmen in the supply chain and/or high overhead cost for physical stores, Sisi Copenhagen has created a streamlined and efficient operation, benefitting the customers with high quality jewelry at more affordable price than most of the competitors can offer.