Simp turns existing WiFi systems into powerful Big Data collection tools, which allow businesses to generate returns on their infrastructure investments.Companies builds big data which automatically gets segmented and can be used for targeted communication on location and / or after visits. With Simp your businesses WiFi provides more followers in social media. And best of all; You do not need to upgrade or change your existing WiFi infrastructure. Simps vision is to give businesses a new technology to measure and communicate with their customers. With the tools that are coming into the marked today we belive in building effective, measurable, affordable and user friendly products so small and big businesses can take charge of boosting their social medias and customer relations easier than ever before.In short, Simp makes your physical visitors digital.