Showtag AS

Showtag was designed to enhance the audience viewing experience, designed to allow audiences to pause video content and discover an actor’s profile, the brand of clothing or product feature as well as identify a specific song. We simply place a layer inside the video player of the broadcaster. Tagging is done using artificial intelligence (AI) and the human eye, after viewers can pause the programme for ‘showtag enabled’ which is completely integrated and measurable for broadcasters.  No one has the patience for commercials anymore, and so product placement in entertainment has become more prevalent than ever before. And when done correctly, visuals or mentions of brand names within a TV show or movie can improve -- or at least, not ruin -- the viewer's experience. Showtag has developed a new way to enhance the product placement with Showtag Enabled. Showtag Enabled is a non-intrusive way for product placement that gives the control to the viewer. By utilizing the power of the pause button! And we are even able to multiply the numerous (missed) opportunities for product placement. Showtag was designed to enhance the audience viewing experience, designed to allow audiences to pause video content and discover an actor’s profile, the brand of clothing or product feature as well as identify a specific song. We simply place a layer inside the video player of the broadcaster. Tagging is done using artificial intelligence (AI) and the human eye, after viewers can pause the programme for ‘showtag enabled’ which is completely integrated and measurable for broadcasters. Showtag Enabled is a proven technology, we integrated successfully with the Modern Times Group (MTG) platform Viafree for the television series Paradise hotel 2018. We reached over 2 million visuals and 800K+ product detail requests with a 6.2% longer program engagement
Location Norway
Website showtag.tv
Founded 2016
Employees 1-10
Industries Consumer Goods, Media & Entertainment, IT & Software
Business model -
Funding state -

Working at
Showtag AS

This job comes with several perks and benefits

Flexible working hours
Flexible working hours

Free coffee / tea
Free coffee / tea

Near public transit
Near public transit

Social gatherings
Social gatherings

Equity package
Equity package

Pension plan
Pension plan

See all 8 benefits