SHADES Underwear is a purpose-driven startup redefining what “nude” means in fashion. We create underwear in an inclusive range of skin-tone shades and sizes, because the industry has long failed to represent the diversity of real bodies. Our mission is rooted in representation, empowerment, and belonging – building products and a brand that make people feel seen, respected, and comfortable in their own skin. We believe that underwear is not just a basic, but a powerful foundation for confidence and self-expression.