Rotoy is a customizable, subscription-based robot toy that engages girls in learning the foundations of robotics and coding through thrilling storytelling and mission solving, at home. With varying stories and design personalization, Rotoy nudges girls – into STEM education. There is a female imbalance in STEM* industries with less than 25% of STEM graduates being girls. If we close this gap, European countries could boost their GDP per capita by 19% by 2040. Gender diversity also increases company performance by 48%. Despite that, parents are still 3 times more likely to encourage boys to play with STEM activities. Introducing girls to girly-looking robot toys increases the chance of interaction/play by 65%, and the story-based learning approach has been proven as an advantageous approach for girls [5]. Simultaneously, learning activities with robot-based storytelling improves children’s technology comprehension knowledge and skill by 20%. That’s why, we are offering a subscription-based programable robot toy. that combines the guided learning process of coding and robotics with genre-varying storytelling, at home. Rotoy is a pink or purple/blue 2-wheeler, square robot toy, that is programmable using a laptop or tablet.