Turning global cropland into a permanent carbon sink. We are bringing Greenlandic Glacial Rock Flour (GRF) to the world to drive a shift towards sustainable, productive, and carbon-negative agriculture. GRF is a naturally occurring, ultra-fine mineral powder formed by glacial erosion in Greenland and available in billion-tonne quantities. When applied to croplands in warmer climates, it enhances soil health and permanently captures atmospheric CO2 through enhanced rock weathering, effectively transforming farmland into a long-term carbon sink. But the really exciting part is what this enables for farmers: - GRF reduces reliance on synthetic fertilizers - you can apply less than before. - This directly reduces nitrogen leaching into the aquatic environment, as well as volatilization - A single dose acts as a slow-release fertilizer, with multi-year effects that increase the value of your soil rather than decrease it. - Farmers can opt in to monetize the carbon credits, offering an alternative revenue stream. Field trials across Denmark and Europe confirm the potential: GRF enables sustainable intensification and carbon capture at scale. Farming that supports both productivity and climate goals. This is not only good for the climate. It's also enabling a pathway for farmers to meet the demands of the future food system, with less risk.