1. Short description RoboConnect is developing an independent, AI-supported platform that helps industrial companies turn tacit and fragmented process knowledge into a shared, decision-relevant automation case — before the supplier dialogue begins. 2. The problem Many industrial companies know they need to automate, but struggle to explain clearly what should be automated, what is causing the problem, and whether the process is ready for investment. The people closest to production often understand the process well, but this knowledge may be spread across operators, engineers and management, poorly documented, or mixed with assumptions and missing data. The customer may therefore approach the market with an unclear problem description and incomplete information. The system integrator then has to reconstruct the customer’s process understanding and collect missing data before a meaningful solution dialogue can begin. This creates uncertainty, longer clarification phases, weak or difficult-to-compare proposals and projects that stall before they properly start. The core problem is not a lack of technology or suppliers. It is that the knowledge needed to make a good early automation decision is often tacit, fragmented and difficult to transfer. 3. The solution RoboConnect starts by understanding the customer’s process, challenges and actual needs. The RoboConnect AI Advisor conducts a guided professional conversation that helps the company describe how production works today, what it wants to improve, which constraints matter and what information is still missing. The AI Advisor brings together information from different parts of the organisation, separates facts from assumptions and uncertainty, identifies knowledge gaps and risks, and turns unclear issues into practical next actions. The customer remains the owner of the process knowledge; RoboConnect makes that knowledge clearer and easier to use. The result is a shared and structured automation basis that can be reviewed by the customer and developed into a supplier-ready project brief. Relevant projects can then be connected with suitable system integrators, technology suppliers and R&D environments. This gives the customer greater decision confidence and gives solution providers a better starting point. RoboConnect is not building a generic chatbot. The platform combines a domain-specific workflow, structured project data and knowledge from real industrial cases, expert interviews and feedback from customers and automation partners. Over time, the system will learn from both successful and unsuccessful projects. The first focused area is welding automation and high-mix, low-volume manufacturing. The longer-term ambition is to expand across additional automation categories and build a Nordic platform for early-stage automation clarification, project maturation and matching. 4. Why I started RoboConnect The motivation came from repeated conversations with industrial companies, automation experts and system integrators. I saw that many projects became uncertain long before the technology itself was selected. Companies needed a more independent and structured way to understand their own situation before entering a supplier-led process. With a background in research, data analysis and complex problem structuring, combined with further training in programming, databases and AI, I founded RoboConnect to bridge the gap between the company’s operational knowledge and the people who will help deliver the automation solution. RoboConnect is currently in the MVP and pilot phase and is building its commercial team.