Although society aims at replacing fossil resources with sustainable, renewable alternatives, the production of many materials like plastics and rubbers are still very dependent on fossil fuels. To replace petrol-based rubbers in consumer products, we developed a process to transform birch bark, an abundant residue of the global forestry industry, into the novel biomaterial, Reselo Rubber. Based on a comprehensive material characterisation and encouraging feedback from customers we believe that Reselo Rubber has great potential to replace fossil-derived rubbers in applications like footwear, protective gear, playground flooring and toys.