Our solution means that our customers contribute to a cleaner planet and healthier health. Our coffee research has made it clear to us that we must meet the rising green transition and offer products that are sustainable and climate-friendly. This is equated with "convenience" as there is insignificant competition on the two parameters. We may not be the cheapest coffee choice, but we believe we are winning big on our focus on CO2 reduction, Fairtrade, sustainability, organic coffee, biodegradable capsules, recycled packaging, and the elimination of aluminum and plastic. There are some providers of biodegradable capsules, but the largest is focused on the B2B market. However, there are some who market aluminum and plastic capsules with up to 100,000 active customers per month. WHO suspects that aluminum and plastic capsules can leave microorganisms in our body. In Germany, the city council in i.a. Hamburg, banned the use of aluminum capsules in the public sector and replaced with biodegradable ones. It is not only the WHO that believes that aluminum in groceries can pose a potential health hazard. The metal is suspected to be the cause of cancer and Alzheimer's (source: https://www.rainforest-rescue.org/topics/aluminum#start).