Reform creates custom-designed furniture of good quality and reasonable prices. Offering both entire kitchen solutions as well as parts and products fitting the designs from Ikea, the fundamental desire of Reform is to improve the look and feel of kitchens and to rethink the entire, slightly old-fashioned kitchen business.
By creating a new kitchen concept and providing an online shopping platform the business is made to be scalable. One modus operandi is where Ikea gives advice on the fundamental kitchen composition and Reform then offers the specific products. When you decide you want a customized Reform kitchen or Reform cabinet doors, you send your desired design to Reform - and in less than a month it will be delivered.
The philosophy of Reform is to create a fun and exciting atmosphere for every employee. We want motivated people who want their job to be a big part of their life; you spend so much of your lifetime working, so we do what we can to create the best possible framework.
Our company structure is flat with a lot of freedom for employees to create their own terms and workflow. We actually call ourselves a family and have both regular and Christmas lunches and enjoy going out for a beer. We often go outside of the office for our lunches as well as for other activities, such as going for Swedish meatballs at Ikea, playing a basketball match or do business meetings on weekend trips abroad.