Word of mouth is one of the world's oldest and most effective marketing methods. Referanza has brought this into the digital era through a cloud based tool for peer-based advertising.The platform helps event companies use their satisfied customers as fans to attract new customers through recommendations in social media. An improved version of Influencer Marketing!Enabling engagement with fans before and after they attended live events such as theatres, musicals, concerts, and sports events.  Word of mouth is one of the world's oldest and most effective marketing methods. Referanza has brought this into the digital era through a cloud based tool for peer-based advertising.The platform helps event companies use their satisfied customers as fans to attract new customers through recommendations in social media. An improved version of Influencer Marketing!Enabling engagement with fans before and after they attended live events such as theatres, musicals, concerts, and sports events.