Infrastructure owners make decisions every day about what to inspect, maintain and replace. But for assets spread across large areas, such as streetlights and cable cabinets, getting an up-to-date picture of their condition is difficult and expensive. Existing records can tell you where an asset is and how old it is. They often tell you much less about how it is actually doing. RabbIT Data helps close that gap. We turn the collection of visual condition data into guided, engaging campaigns. Through our web app, RabbIT Catch, participants find nearby assets, follow simple assessment steps and submit observations and photos. Points, challenges and small prizes give people a reason to join in and keep going. Think Pokémon Go for infrastructure, with a practical purpose. Behind the app, we validate and review observations and connect them with the owner’s existing asset data. This helps owners see patterns across their portfolio, identify assets that warrant closer attention and build a better basis for maintenance and investment decisions. Our first applications are streetlighting and electricity infrastructure. In an eight-week campaign with Skanderborg Municipality, municipal employees collected more than 4,000 registrations. The municipality has signed a three-year agreement and purchased a second campaign. Our founders bring experience from the energy sector, asset management and leadership. We have seen how much depends on decisions made with incomplete information, and how difficult it can be to collect useful condition data at scale. We believe people moving through an area every day can help make infrastructure more visible to those responsible for it. Our role is to make that contribution structured, useful and traceable. These observations complement professional inspections and help owners decide where specialist attention is needed. Today, our focus is on data collection, quality assurance and portfolio insights. Longer term, our ambition is to use the growing evidence base to support benchmarking and predictive models, helping infrastructure owners understand how assets deteriorate and plan further ahead. We are building RabbIT to help owners direct limited resources where they can make the greatest difference: keeping infrastructure safe, extending asset life and avoiding unnecessary replacement.