What we do Priceagent is a self-serve pricing intelligence platform that allows teams to test and understand exactly what buyers are truly willing to pay; in real time. Powered by our proprietary Predictive Demand Engine™ and a global panel of 300M+ verified consumers, we turn raw market signals into clear demand and revenue curves. Whether you are launching a new feature, optimizing subscription tiers, or defending margins against inflation, Priceagent provides the data-driven foundation to price with precision, not guesswork. The Problem Most companies set prices based on internal margins, competitor moves, or "gut feeling." This guesswork leads to missed revenue, unnecessary discounting, and internal "opinion battles" between product and sales teams. While traditional market research exists, it is often too slow, too expensive, and too abstract—taking months and six-figure budgets to deliver static reports that are outdated the moment they arrive. Why it’s worth solving Pricing is the most powerful lever for growth, yet it is often the least understood. We believe that every team—from Product and Marketing to Sales and Leadership—deserves a "single source of truth" for pricing. Born from the deep expertise of our sister company, Atenga Insights, we have digitized over a decade of pricing logic into a platform that makes research-grade insights instant and accessible. We help companies find their "stable zones" for growth, identify the specific features that justify a premium, and stop leaving money on the table. We’re here to ensure your price doesn’t just compete—it wins.