The convergence of AI, short-form video, and complex marketing mixes has created a perfect storm in paid advertising. At Plug, we're at the forefront of this change, bringing together technology and creativity to unlock tangible results for advertisers in paid social. With 15+ years of prior experience, our team develops solutions that cut through the hype and drive growth. Plug is an early-stage startup that in its simplest form enables paid social advertisers to grow their business without a hassle. For starters, we’ve launched the industry’s simplest solution enabling product-level videos in catalogs of any size with outstanding results from our first customers. We, for example, work with AI-generated avatars to take product-level advertising to the next level in personalisation.