Peur is a timeless brand made for the formidable man. It holds the key to impressive, intense and manner-like attire tailored for gentlemen across the world. The story of Peur starts from a world renowned waterwall in Norway named Steindalsfossen. It’s level of versatility in various seasons makes this waterfall unique in the resemblance of Peurs’ concept; It roars when the time is right and has a level of complexity and perfection very few waterfalls do. This harmony is what Peur seeks to visualize in the form of high-end fashion suits and labelling. The story of Peur has been merged through a marriage between Nordic minimalism and exclusive Italian fabrics. The constellation of famous, dark and mystic Nordic granite mixed with the freshness of wool from across the Italian meadows makes the brand a reputable player in the men’s fashion industry. Peur is not the everyday brand you might think of when you imagine a standard bespoke brand. Peur is unique. It’s a family. A family he is a part of. He who surrounds himself with the dapper individuals. The one who makes visions into reality yet keeps his values real. He is a man with huge self-esteem – yet keeps himself private with the mindset of creating his own world. A world not bound by the laws of any given society, rather by the intellectual properties of likeminded individuals who share the same vision and a non-existing level of atrocities.